Ssamzigil (쌈지길)

12.9Km 2025-10-23

44 Insadong-gil, Jongno-gu, Seoul

Ssamzigil is an Insa-dong landmark and a shopping mall specializing in crafts. It is a place where the traditions of Korea come together with its present. Follow the paths that lead seamlessly from the lower floors to the upper floors and browse the small craft shops that inhabit the floors. You can find both works of traditional craft and contemporary craft here. Some craft shops also offer craft experiences, and one can also find restaurants and galleries within the complex.

Aromind (아로마인드)

13.0Km 2024-01-30

19-7 Bukchon-ro 5-gil, Jongno-gu, Seoul

Aromind is a perfume workshop that offers a perfume-making experience with a professional perfumer in a quiet hanok building. Visitors can create their own one-of-a-kind perfume by choosing three out of 30 different scent options that change on a seasonal basis. A perfume one-day class is held for one to eight people for one to one and a half hours. The fee for the experience includes a 50 ml product and a 10 ml sample. They also offer the class in Korean with English interpretation when there non-Korean speaking participants. Aromind is the perfect place to create your own scent to associate your memory of Korea.

Bukchon Museum (북촌생활사박물관)

13.0Km 2022-08-30

90, Bukchon-ro 5na-gil, Jongno-gu, Seoul

The Bukchon Museum displays items that have been collected from Bukchon, a historical village that was once home to the nation’s nobility. The museum was founded to observe urban development that took place in the recent decades through collected and preserved veryday household items that were used by Bukchon residents. Visitors are even allowed to touch items on display to better be able to imagine life in Korea before industrialization.

GRANDHAND. Gahoe (그랑핸드 가회점)

13.0Km 2025-12-04

61 Bukchon-ro 11-gil, Jongno-gu, Seoul

Launched in 2014 at a small hanok in Bukchon Hanok Village, this Korean perfume brand now has nine stores around Seoul. With no advertisements or online sales, GRANDHAND has preserved its roots for years. GRANDHAND. Gahoe located amidst the beautiful surroundings of Bukchon Hanok Village and various art museums has customers of all ages and nationalities.

Baek In-je House (백인제가옥)

13.0Km 2025-10-24

16 Bukchon-ro 7-gil, Jongno-gu, Seoul

Baek In-je House, located in Bukchon Hanok Village, is a hanok built during the Japanese administration period that portrays modern hanok features. The structure consists of a main room offering a good view of the whole village, spacious bedrooms, a large garden, and annex buildings. As it maintains the beauty of a traditional hanok while incorporating the modern trend of its time, Baek In-je House is considered to be highly valuable in means of both architecture and history, representing the Bukchon Hanok Village together with Yun Bo-seon House.

Baek In-je House was built from black pine, which was first introduced in Seoul during the Gyeongseong Expo in 1907, distinguishing itself from other upper-class houses of its time. Unlike other traditional hanok designs that separate the main building from the other rooms, Baek In-je House connects the two with a hallway, allowing convenient access between the two structures. The house also consists of a Japanese-style hallway and floor mat rooms, reflecting the interior trends of that period. Baek In-je House is also unique in that the main room is partially built as a two-story structure, a style that was never seen in any traditional hanok built during the Joseon period.

Beauty Play (뷰티플레이)

13.0Km 2025-11-14

73 Myeongdong-gil, Jung-gu, Seoul

Beauty Play is a K-beauty experience center operated by the Korea Cosmetics Industry Institute and supported by the Ministry of Health and Welfare. It offers a wide variety of sample Korean beauty products for testing as well as diverse beauty experience programs such as makeup touch-up service (choice of base, eyes, or lips), personal color test, and skin evaluation. Visitors can also ask for product recommendation based on their skin type or skincare concerns. Beauty Play also frequently hosts free one-day classes, which are announced online via its official website. It also hosts a variety of sample product giveaway events and the exhibited products get changed every two months, allowing visitors to get familiarized with lesser known quality products as well.

Hanji House (한지가헌)

13.0Km 2025-07-25

31-9 Bukchon-ro, Jongno-gu, Seoul

Hanji House was founded to pass on the cultural heritage of hanji, traditional Korean paper, as well as to promote its excellence and uses in everyday life. The center is operated by Korea Craft & Design Foundation, and offers a variety of programs that consist of exhibitions, hands-on activities, classes, and marketing hanji products. On the first floor is Hanji Showroom, where various exhibitions take place to showcase hanji of the past and the present. The basement floor comprises Hanji Open Archive, Hanji Print Studio, and Hanji Workroom, where most of the hands-on activities and classes are held. Hanji House also offers a docent program for exploring the whole area.

Sonjung Bossam (손정보쌈)

13.0Km 2025-07-25

24 Samil-daero 15-gil, Jongno-gu, Seoul

Sonjung Bossam offers dishes with a modern touch by reinterpreting traditional meals. Passed down for three generations, this restaurant values sincerity and careful attention in food making in order to serve every customer a heartwarming meal. Sonjung Bossam's signature dish Premium Gabri Bossam takes only the rarest pork cut, the blade-end fatback called "gabri" in Korean, and boils the meat using the restaurant's secret recipe for tender, juicy meat. The restaurant also serves their own special version of spicy stir-fried fish roe and intestines and haemultang (spicy seafood stew), boasting a generous amount of various seafood and rich broth. All meals are prepared wholeheartedly as if they are being served to a family.

Insa-dong Antique Art Street (인사동 고미술거리)

13.0Km 2025-03-16

29 Insadong-gil, Jongno-gu, Seoul

As of today, there are approximately 70 shops in the Insa-dong area that sell antique arts. Some of the products they sell include antique artworks, porcelains, woodcrafts, and metalwork. Visitors may even find rare and valuable products such as earthenware from the Silla period or white porcelain used in the Joseon dynasty. Each shop is a specialty store, authorized to sell product types that are of their expertise, ranging from antique furniture and traditional artworks to handcrafted items.

Kyung-In Museum of Fine Art (경인미술관)

13.0Km 2024-03-04

11-4, Insadong 10-gil, Jongno-gu, Seoul

Kyung-In Museum of Fine Art is located in Insa-dong. It has six exhibition rooms, an atelier, an outdoor exhibition area, and a traditional tea house. It hosts outdoor concerts in spring and fall, and Q&A sessions with authors can also be found as well. The traditional tea house offers about 15 types of traditional Korean tea in a space that overlooks the garden.

Ssamzigil (쌈지길) - Area information - Korea travel information