12.4Km 2024-04-18
39, Hannam-daero, Yongsan-gu, Seoul
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12.4Km 2023-06-23
99, Sejong-daero, Jung-gu, Seoul
+82-2-2022-0600
The National Museum of Modern and Contemporary Art, Deoksugung [MMCA Deoksugung] was originally built as an annex to the National Museum of Contemporary Art. The museum specializes in seeking out and researching modern art, exhibiting and preserving it, supporting and developing educational programs, and furthering publications and international exchanges. Located within Deoksugung Palace, the center maintains a unique traditional atmosphere. The museum planned and showcased a total of 38 unique exhibitions from 1998 to 2005. Besides the exhibitions, the center has various performances such as music and mime, as well as lectures or seminars on artists' works.
12.4Km 2025-09-05
4-1 Tongil-ro 16-gil, Jongno-gu, Seoul
Chosen as one of the 25 recommended wellness tourist destinations by the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization, Olivine Spa operates a luxury spa and a beauty & slimming center in downtown. The spa also provides professional pre-natal and post-natal massage, body shape care, and various beauty programs in partnership with Seran General Hospital and Olivium (a postpartum care center). Olivine Spa provides massages by top-tier therapists in the industry who will relieve fatigue and eliminate toxins accumulated through daily life. They will help your body become healthier and more balanced, ensuring customer satisfaction. Furthermore, Olivine Spa uses Swiss premium brands Les Nouvels Aroma and Darphin in their programs. Its beauty & slimming center provides customized consulting and various beauty-related medical programs in partnership with medical staff at Seran General Hospital.
12.5Km 2025-07-11
99, Sejong-daero, Jung-gu, Seoul
• 1330 Travel Hotline: +82-2-1330 (Korean, English, Japanese, Chinese) • For more info: +82-2-737-6444
Deoksugung Palace has held a guard changing ceremony since 1996 after thorough historical research by leading historians. The ceremony, which is held in front of Daehanmun Gate of Deoksugung Palace, is a tradition similar to the Changing of the Guards at Buckingham Palace and offers a rare opportunity to experience royal culture. The royal gate is opened and closed at pre-determined times, and the gatekeepers in charge of guard duty and patrols hold a shift ceremony three times a day.
The Royal Guard Changing Ceremony is a highly recommended event for tourists. It is held three times a day, with each ceremony following the same procedure and lasts for forty minutes to an hour, and the ceremony is free of charge. There are no ceremonies on Mondays as well as on severely cold or hot days.
As the ceremony begins, the changing of the guards commences replete with traditional musical instruments, and exchanges a password for verification. An eight-minute guard ceremony ensues, followed by a seven-minute change ceremony, and finally a patrol that completes the ceremony. The procedure takes a dramatic turn when 18 guards in six official positions beat a drum and bellow some orders.
The Royal Guard Changing Ceremony is a great opportunity to experience a rare traditional scene. The guards’ splendid costumes, with their brilliant primary colors, are a pleasure to view. Once the ceremony is over, visitors can take pictures with the gatekeepers.
12.5Km 2025-01-10
24 Sejong-daero 19-gil, Jung-gu, Seoul
The Deoksugung Stone Wall Path runs along the wall of Deoksugung Palace. It is beautifully lit and landscaped, giving it a romantic atmosphere even at night. There are street performances and flea markets, and the area boasts many famous cafes and restaurants along Jeongdong street. In autumn, the ginkgo trees and walls form a stunning scene. Close to major cultural facilities such as the Seoul Museum of Art and Seoul Museum of History, it attracts numerous visitors come for a stroll.
12.5Km 2020-05-08
62, Sogong-ro, Jung-gu, Seoul
+82-2-752-1074
Davich Optical (Myeong-dong Branch) is the flagship store operated directly by its management company. It employs expert eye examiners and offers its own brands, developed in cooperation with international brands. Customers can purchase quality products with fixed, but reasonable prices. Moreover, they can get repair services at Davich Optical branch stores across the country. Davich Optical also offers assistanve in languages other than Korean.
12.5Km 2020-06-18
21-18, Jeongdong-gil, Jung-gu, Seoul
+82-2-3396-5882
The Russian Legation was built in a Renaissance style in 1890. Russian architect, A. J. Scredin Sabatine designed the structure. In 1895, during the Joseon dynasty, the Eulmisabyeon Incident took place as a show of force by the Japanese.
Empress Myeongseong-hwanghu was emerging as a strong figure in Korea at a time when a power struggle between Japan, China, Russia, and other powers were taking place. Japanese Minister, Miura Goro saw her as a threat and ordered her assassination. After hearing news of the Empress’s assassination, King Gojong and the Crown Prince sought refuge in the Russian Embassy for one year.
After 1945, the Soviet Union took over the embassy until it was almost completely destroyed by a fire during the Korean War [1950~1953]. The only remaining parts of the building are the tower and basement areas. The building was restored to its current condition in 1973 and is now enjoyed by many as a public park.
12.5Km 2024-12-27
100 Toegye-ro, Jung-gu, Seoul
Byuldabang is a cozy space in the city, where the present and future of Starbucks coexist
Byuldabang is a special name. It combines the Korean words byul, which means stars, and dabang, which means a traditional space where people gather and talk over tea or drink. Byuldabang is the nickname Koreans generally use for Starbucks. Starbucks Byuldabang store opened in appreciation of customers of Starbucks Korea, celebrating its 22nd anniversary. This particular store is a Starbucks Reserve store with new concept food items, and is the first among Starbucks stores worldwide to have digital art wall decorations. The images projected to the art wall are “The Journey of Siren.” It is a surreal journey of Siren, who delivers coffee messages around the ocean, day and night. Customers love the story.
12.5Km 2024-03-05
294, Itaewon-ro, Yongsan-gu, Seoul
+82-1544-1591
Blue Square is a multipurpose performance venue located in Hannam-dong. It includes Shinhan Card Hall, a performance hall dedicated to musicals with 1,776 seats, and Mastercard Hall, a multipurpose performance hall with 1,400 seats. Blue Square also includes the Book Park, which has a collection of nearly 75,000 books, and a café with a terrace that looks toward the Namsan Mountain. Many visitors come to the Blue Square to see its collection of popular musicals and other performances.