12.5Km 2025-07-11
99, Sejong-daero, Jung-gu, Seoul
• 1330 Travel Hotline: +82-2-1330 (Korean, English, Japanese, Chinese) • For more info: +82-2-737-6444
Deoksugung Palace has held a guard changing ceremony since 1996 after thorough historical research by leading historians. The ceremony, which is held in front of Daehanmun Gate of Deoksugung Palace, is a tradition similar to the Changing of the Guards at Buckingham Palace and offers a rare opportunity to experience royal culture. The royal gate is opened and closed at pre-determined times, and the gatekeepers in charge of guard duty and patrols hold a shift ceremony three times a day.
The Royal Guard Changing Ceremony is a highly recommended event for tourists. It is held three times a day, with each ceremony following the same procedure and lasts for forty minutes to an hour, and the ceremony is free of charge. There are no ceremonies on Mondays as well as on severely cold or hot days.
As the ceremony begins, the changing of the guards commences replete with traditional musical instruments, and exchanges a password for verification. An eight-minute guard ceremony ensues, followed by a seven-minute change ceremony, and finally a patrol that completes the ceremony. The procedure takes a dramatic turn when 18 guards in six official positions beat a drum and bellow some orders.
The Royal Guard Changing Ceremony is a great opportunity to experience a rare traditional scene. The guards’ splendid costumes, with their brilliant primary colors, are a pleasure to view. Once the ceremony is over, visitors can take pictures with the gatekeepers.
12.5Km 2022-09-27
10-1 Hoehyeon-dong 2(i)-ga, Jung-gu, Seoul
+82-2-3455-8341
The Seoul Animation Center was established by the Seoul Metropolitan Government in May 1999 with the aim of providing comprehensive support to Korea’s cartoon and animation industry. The center runs an information desk, offers educational programs, holds events to support new talents and productions, and hosts diverse events and exhibitions.
12.5Km 2025-01-10
24 Sejong-daero 19-gil, Jung-gu, Seoul
The Deoksugung Stone Wall Path runs along the wall of Deoksugung Palace. It is beautifully lit and landscaped, giving it a romantic atmosphere even at night. There are street performances and flea markets, and the area boasts many famous cafes and restaurants along Jeongdong street. In autumn, the ginkgo trees and walls form a stunning scene. Close to major cultural facilities such as the Seoul Museum of Art and Seoul Museum of History, it attracts numerous visitors come for a stroll.
12.5Km 2020-05-08
62, Sogong-ro, Jung-gu, Seoul
+82-2-752-1074
Davich Optical (Myeong-dong Branch) is the flagship store operated directly by its management company. It employs expert eye examiners and offers its own brands, developed in cooperation with international brands. Customers can purchase quality products with fixed, but reasonable prices. Moreover, they can get repair services at Davich Optical branch stores across the country. Davich Optical also offers assistanve in languages other than Korean.
12.5Km 2020-06-18
21-18, Jeongdong-gil, Jung-gu, Seoul
+82-2-3396-5882
The Russian Legation was built in a Renaissance style in 1890. Russian architect, A. J. Scredin Sabatine designed the structure. In 1895, during the Joseon dynasty, the Eulmisabyeon Incident took place as a show of force by the Japanese.
Empress Myeongseong-hwanghu was emerging as a strong figure in Korea at a time when a power struggle between Japan, China, Russia, and other powers were taking place. Japanese Minister, Miura Goro saw her as a threat and ordered her assassination. After hearing news of the Empress’s assassination, King Gojong and the Crown Prince sought refuge in the Russian Embassy for one year.
After 1945, the Soviet Union took over the embassy until it was almost completely destroyed by a fire during the Korean War [1950~1953]. The only remaining parts of the building are the tower and basement areas. The building was restored to its current condition in 1973 and is now enjoyed by many as a public park.
12.5Km 2024-12-27
100 Toegye-ro, Jung-gu, Seoul
Byuldabang is a cozy space in the city, where the present and future of Starbucks coexist
Byuldabang is a special name. It combines the Korean words byul, which means stars, and dabang, which means a traditional space where people gather and talk over tea or drink. Byuldabang is the nickname Koreans generally use for Starbucks. Starbucks Byuldabang store opened in appreciation of customers of Starbucks Korea, celebrating its 22nd anniversary. This particular store is a Starbucks Reserve store with new concept food items, and is the first among Starbucks stores worldwide to have digital art wall decorations. The images projected to the art wall are “The Journey of Siren.” It is a surreal journey of Siren, who delivers coffee messages around the ocean, day and night. Customers love the story.
12.5Km 2024-03-05
294, Itaewon-ro, Yongsan-gu, Seoul
+82-1544-1591
Blue Square is a multipurpose performance venue located in Hannam-dong. It includes Shinhan Card Hall, a performance hall dedicated to musicals with 1,776 seats, and Mastercard Hall, a multipurpose performance hall with 1,400 seats. Blue Square also includes the Book Park, which has a collection of nearly 75,000 books, and a café with a terrace that looks toward the Namsan Mountain. Many visitors come to the Blue Square to see its collection of popular musicals and other performances.
12.5Km 2024-03-18
39 Namdaemun-ro, Jung-gu, Seoul
This Renaissance-style three-story stone building is the museum of the Bank of Korea. The older Bank of Korea was established as the central bank of the Korean Empire in 1909 and has been designated as a National Historical Site. During the Japanese colonial period, the bank was renamed the Bank of Joseon, and the building was used as the main and head office of the Bank of Korea until 2001. The building has been used as the nation’s Money Museum since June 2001 in celebration of the 50th anniversary of the Bank of Korea. The museum has 13 exhibition rooms on two floors, with one basement floor and two above-ground floors. It holds special exhibitions of various currency and art collections to provide domestic and foreign visitors with the opportunity to enjoy the history and culture of currency. Visitors can learn about the Bank of Korea and the central banking system, as well as how to identify counterfeit notes and how money is produced and circulated. It is also a good place for children to learn about currencies from around the world. Advance reservations are required, and parking is not available. The museum can easily be reached via subway by getting off at Hoehyeon Station (Seoul Subway Line 4) and exiting through Exit 7.
12.5Km 2025-06-25
99 Sejong-daero, Jung-gu, Seoul
Registered as a Historic Site, Deoksugung Palace was initially not a royal palace, but the residential home of Grand Prince Wolsan (1454-1488), the older brother of King Seongjong (1469-1494) of the Joseon dynasty. It wasn't until 1593 that the palace was used as a temporary palace of the royal family after their home was burned down during the Imjin War. King Seonjo also stayed at Deoksugung Palace after returning to the city. It became a proper palace when Gwanghaegun (1575-1641) ascended to the throne and gave this royal residence the name Gyeongungung Palace in 1611. Over the following decades, the palace alternated between being an official palace and a temporary residence. The name did not change officially to Deoksugung Palace, meaning the “palace of virtuous longevity,” until 1907. While the palace once encompassed a vast area with many buildings, the current palace grounds are just a small shadow of the prior splendor, with very few structures remaining.