Ssamzigil (쌈지길)

10.0Km 2025-10-23

44 Insadong-gil, Jongno-gu, Seoul

Ssamzigil is an Insa-dong landmark and a shopping mall specializing in crafts. It is a place where the traditions of Korea come together with its present. Follow the paths that lead seamlessly from the lower floors to the upper floors and browse the small craft shops that inhabit the floors. You can find both works of traditional craft and contemporary craft here. Some craft shops also offer craft experiences, and one can also find restaurants and galleries within the complex.

Deoksugung Palace Royal Guard Changing Ceremony (덕수궁 왕궁수문장교대의식)

10.1Km 2025-07-11

99, Sejong-daero, Jung-gu, Seoul
• 1330 Travel Hotline: +82-2-1330 (Korean, English, Japanese, Chinese) • For more info: +82-2-737-6444

Deoksugung Palace has held a guard changing ceremony since 1996 after thorough historical research by leading historians. The ceremony, which is held in front of Daehanmun Gate of Deoksugung Palace, is a tradition similar to the Changing of the Guards at Buckingham Palace and offers a rare opportunity to experience royal culture. The royal gate is opened and closed at pre-determined times, and the gatekeepers in charge of guard duty and patrols hold a shift ceremony three times a day.

The Royal Guard Changing Ceremony is a highly recommended event for tourists. It is held three times a day, with each ceremony following the same procedure and lasts for forty minutes to an hour, and the ceremony is free of charge. There are no ceremonies on Mondays as well as on severely cold or hot days.

As the ceremony begins, the changing of the guards commences replete with traditional musical instruments, and exchanges a password for verification. An eight-minute guard ceremony ensues, followed by a seven-minute change ceremony, and finally a patrol that completes the ceremony. The procedure takes a dramatic turn when 18 guards in six official positions beat a drum and bellow some orders.

The Royal Guard Changing Ceremony is a great opportunity to experience a rare traditional scene. The guards’ splendid costumes, with their brilliant primary colors, are a pleasure to view. Once the ceremony is over, visitors can take pictures with the gatekeepers.

Imun Seolnongtang (이문설농탕)

10.1Km 2025-06-18

38-13 Ujeongguk-ro, Jongno-gu, Seoul
+82-2-733-6526

Imun Seolnongtang has been serving its hearty seolleongtang for over a hundred years since it first opened in 1907. Even its name has a long history: the word imun comes from Imun-gol, the now-obsolete name of the restaurant’s location, and seolnongtang, an old variation of the word seolleongtang. During the Japanese colonial rule, the restaurant’s regular customers included Gijeong Son, the marathon gold-medalist at the 1936 Berlin Olympics. The meal served at this restaurante is reputed to stay consistent from the Japanese colonial period.

Golden Tour Korea DMC (골든투어코리아 디엠씨)

10.1Km 2025-10-23

(#1227), 173 Mapo-daero, Mapo-gu, Seoul

Since its establishment in 2013, Golden Tour Korea DMC has been offering high-quality, customized travel services worldwide, focusing on premium travel experiences and diverse Korean tour products. In addition, the company actively organizes incentive tours, corporate meetings, government forums, business trips, family vacations, educational programs, and foreign patient attraction activities in Europe. Golden Tour Korea DMC designs tour products tailored to meet customers’ needs, with expert tour operators providing consulting to enhance customer satisfaction. The company maintains strong collaborations with numerous international partners. With extensive experience and expertise in the travel industry, Golden Tour Korea DMC will do its best to create beautiful memories and make the next chapter of your life unforgettable.

Jeongdong Observatory (정동전망대)

10.1Km 2022-08-11

15, Deoksugung-gil, Jung-gu, Seoul
+82-2-120

Jeongdong Observatory is located on the 13th floor of Seoul City Hall Seosomun building. The observatory has a cafe inside where visitors can enjoy a drink while gazing upon the magnificent view of Deoksugung Palace from above. In addition, the walls of the cafe are decorated with photos of old Jeongdong.

K-Pop Cover Dance Festival World Final (K-POP 커버댄스 페스티벌 월드 파이널)

10.1Km 2025-10-23

110 Sejong-daero, Jung-gu, Seoul
+82-2-2000-9324

The K-Pop Cover Dance Festival World Final brings together K-pop fans from around the world, offering them a chance to become the main stars on stage. Going beyond just dance, the festival provides a platform where K-pop fans worldwide can share their culture, build a global network, express their passion through dance, and connect the entire world through Korean culture and K-pop.

Hwanggeum Kongbat (황금콩밭)

10.1Km 2025-10-31

9 Mapo-daero 16-gil, Mapo-gu, Seoul

Hwanggeum Kongbat specializes in bean curd, using 100% Korean-grown soybeans and salt to make their bean curd fresh daily. The restaurant is famous for their method of making a bean curd that is smooth and maintains the nutty yet sweet flavor of the soybeans.

YONSEI HEAL DENTAL CLINIC (연세힐치과의원)

10.1Km 2025-11-24

1st–2nd Floor, Ujangsan Harrington Tower, 231 Gangseo-ro, Gangseo-gu, Seoul

Yonsei Heal Dental Clinic has upheld the values of trust and healing since its founding in 2014. Guided by a patient-centered philosophy, a team of ten specialized doctors works collaboratively to deliver precise and safe treatments using world-class digital systems. With expertise spanning implants, digital restorative care, and laminates, the clinic pursues excellence in both function and aesthetics. Built on integrity and meticulous care, Yonsei Heal Dental restores not only smiles but also the quality of life.

Kyung-In Museum of Fine Art (경인미술관)

10.1Km 2024-03-04

11-4, Insadong 10-gil, Jongno-gu, Seoul
+82-2-733-4448

Kyung-In Museum of Fine Art is located in Insa-dong. It has six exhibition rooms, an atelier, an outdoor exhibition area, and a traditional tea house. It hosts outdoor concerts in spring and fall, and Q&A sessions with authors can also be found as well. The traditional tea house offers about 15 types of traditional Korean tea in a space that overlooks the garden.

Deoksugung Palace's Daehanmun Gate (덕수궁 대한문)

10.1Km 2025-01-13

99 Sejong-daero, Jung-gu, Seoul
+82-2-771-9951

Located near City Hall station, Daehanmun Gate is the main gate of Deoksugung Palace, one of the princiapl five palaces of Joseon dynasty. The name "Daehan" means wish for eternal prosperity of the Korean Empire. In front of the gate, the Palace Royal Guard Changing Ceremony is held twice daily, along with the reproduction of costumes and style throughout the year.

Ssamzigil (쌈지길) - Area information - Korea travel information