Beauty Play (뷰티플레이)

17.5Km 2025-11-14

73 Myeongdong-gil, Jung-gu, Seoul

Beauty Play is a K-beauty experience center operated by the Korea Cosmetics Industry Institute and supported by the Ministry of Health and Welfare. It offers a wide variety of sample Korean beauty products for testing as well as diverse beauty experience programs such as makeup touch-up service (choice of base, eyes, or lips), personal color test, and skin evaluation. Visitors can also ask for product recommendation based on their skin type or skincare concerns. Beauty Play also frequently hosts free one-day classes, which are announced online via its official website. It also hosts a variety of sample product giveaway events and the exhibited products get changed every two months, allowing visitors to get familiarized with lesser known quality products as well.

Sungnyemun Gate (숭례문)

17.5Km 2024-11-27

40 Sejong-daero, Jung-gu, Seoul

Sungnyemun Gate is Korea’s National Treasure No. 1, and its unofficial name is Namdaemun Gate. Sungnyemun Gate is the largest castle gate stone structure with an arched entrance in the middle. There’s a column on top of a platform, raising the roof, distinguishing the upper stories and lower stories of the building. Passageways for traffic are located at the east and west ends of the gate. Different from the other gates, Sungnyemun Gate’s tablet has its name written vertically.

On February 10, 2008, Sungnyemun was destroyed by fire. After a 5-year reconstruction work, the gate was re-opened to the public again on May 4, 2013.

Myeong-dong, Namdaemun, Bukchang-dong, Da-dong and Mugyo-dong Special Tourist Zone (명동 남대문 북창동 다동무교동 관광특구)

17.5Km 2021-12-30

40, Sejong-daero, Jung-gu, Seoul

Myeong-dong, Namdaemun, Bukchang-dong and Da-dong are widely known among international visitors as hot spots for shopping and food.

Myeong-dong is a popular destination for shopping, culture, arts and fashion. Major shopping malls such as Lotte Department Store, Shinsegae Department Store, Myeong-dong Migliore and Samik Fashion Town are located here. Shoppers can find a variety of products here from high-end items to relatively inexpensive clothes. There’s also no shortage of street food, traditional restaurants, coffee shops and fancy cafes.

Namdaemun Market is the biggest traditional market in Korea. Visitors can purchase souvenirs and local produce at an affordable price in the shopping complex crowded with stores and street stalls. The market sells a variety of clothes, kitchenware, toys, accessories, food, flowers and imported goods.

Bukchang-dong and Sogong-dong have high-end accommodations including Lotte Hotel Seoul and Westin Chosun Seoul, duty-free shops, and restaurants serving traditional dishes.

[Myeong-dong, Namdaemun Market and Bukchang-dong Special Tourist Zone]
Areas included: Myeong-dong, Bukchang-dong, Mugyo-dong and Da-dong, Seoul
Area size: 872,809 ㎡
Tourist attractions: Myeong-dong, Namdaemun Market and Bukchang-dong, Department Stores (Lotte Department and Shinsegae Department Store, etc.), Traditional Market, Duty-free Shop, Hanok Village, N Seoul Tower, etc.

Korea University Anam Hospital (고려대학교 안암병원)

17.6Km 2025-10-23

73 Goryeodae-ro, Seongbuk-gu, Seoul

As a premier medical institution at the forefront of Korea's healthcare system, Korea University Anam Hospital integrates cutting-edge technologies into clinical practice. Our focus on precision medicine drives excellence in cancer and cardiovascular disease treatment, offering safe and accurate medical services through state-of-the-art robotic surgery and multidisciplinary care.
Our commitment to patient-centered care is evident in our ongoing investments to enhance our systems and capabilities. In 2008, we established the International Medical Center to serve our growing number of international patients better.
The International Medical Center offers services in English, Russian, Mongolian, and Arabic, ensuring that language barriers do not impede quality care. Additionally, our nutrition team develops global meal plans tailored to the diverse dietary needs of our international patients. For added convenience, we provide airport pick-up services, making the journey to our hospital as smooth as possible.

Euljiro Nogari Alley (을지로 노가리골목)

17.6Km 2025-11-06

Eulji-ro 129, Jung-gu, Seoul

Going out of Exit 3 of Euljiro 3-ga Station on Seoul Metro Line 3 and turning to the alley, you will find many pubs selling Nogari/Dried Young Pollack (Korean people grill and dip it in red pepper paste to eat as a side dish with alcohol) and restaurants specializing in Golbaengi/Sea Snails (It is a kind of conch shell, and Korea people made it a seasoned dish and enjoy it with Somyeon/Thin Noodles or use it as a bar sack). People gather in small groups at every outdoor table and sit in every alley to enjoy beer and snacks on weekday evenings and weekends, so it isn't easy to find a seat.
Originally, this area was lined with various company buildings and shops selling tools. However, in 1980, the pub 'Eulji OB Bear' opened, and as similar pubs opened nearby, it naturally came to be called 'Euljiro Nogari Alley.' As the affordable prices of snacks and beer attracted nearby office workers and college students, it has become increasingly popular, leading to its current status.
Here, along with a cold draft beer, let's try the K-snacks only available in Korea, such as Nogari/Dried Young Pollack and Golbaengi/Sea Snails. In addition, snacks such as chicken and fried dishes are also available, so try various snacks.

Alleys of Changsin-dong (창신동골목길)

17.6Km 2025-11-05

38, Jibong-ro 11-gil, Jongno-gu, Seoul

K-movie <PARASITE> - A town full of nostalgia
On the day Kitaek's family returned home, the torrential rain flowed ferociously in streams. The alleys of Changsin-dong, with its narrow and steep stairs, were a good backdrop for visually representing the condition of the Kitaek’s family, who were about to fall. Changsin-dong is a warm and charming neighborhood where traces of the 70s and 80s can be felt.

Jinhyang Jokbal (진향족발)

17.6Km 2024-10-15

231-1, Jong-ro, Jongno-gu, Seoul

A pig's trotter(s) specialty restaurant located near Jongno 5(o)ga Station in Seoul. One of the top 5 jokbal (pig's trotter) restaurants in Seoul. This restaurant's signature menu is braised pigs' feet.

Korea Postage Stamp Museum (우표박물관(구.우표문화누리))

17.6Km 2024-03-06

B2, 70, Sogong-ro, Jung-gu, Seoul

The Korea Postage Stamp Museum was established to promote stamp culture. Here, visitors can explore the history of stamps throughout the ages, with a wide variety of subjects and types. Its main facilities include Postal Service History, Hands-on Postage Stamp Experience, Informative Postage Stamps, and Philately Classroom. Reservations are required for weekend tours and can be made on the website.

Shinsegae Department Store - Main Store (신세계백화점 (본점))

17.6Km 2025-04-07

63 Sogong-ro, Jung-gu, Seoul

Shinsegae Department Store opened its doors as the first modern department store in the country in 1960. It stands where Korea's first department store, the Japanese Misreukkosi Department Store, used to be in the 1930s. After undergoing remodeling in 2007, it reopened as a luxury hall, featuring diverse brands ranging from the top three international luxury brands to new designer brands. In addition, the Trinity Gardens and art halls in the department store serve as a cultural space for a shopping experience that combines art and shopping.

Myeongdong Cathedral (서울 명동성당)

17.6Km 2022-12-27

74, Myeongdong-gil, Jung-gu, Seoul

Myeongdong Cathedral is the Church for Archdiocese of Seoul and was also the birthplace for the Roman Catholic Church community in Korea. The church houses the remains of several individuals: Bishop Laurent Joseph Marie Imbert (1796-1839), and priests Peter Simon (1803-1839), James (Jacques Honor Chastan, 1803-1839) and Pourthie Jean Antoine Charles (1830-1866) and four martyrs.

Myeongdong Cathedral is located in downtown Seoul and tourists frequently come and visit the place. Near the cathedral are other tourism spots such as Namsangol Hanok Village preserving Korean traditional houses, N Seoul Tower overlooking Seoul and Namdaemun Market, a traditional market with a wide variety of food and goods.

Beauty Play (뷰티플레이) - Area information - Korea travel information