Matthew Chang Anguk (메튜장 안국)

9.2Km 2025-07-14

33 Yulgok-ro, Jongno-gu, Seoul

Matthew Chang Anguk flagship store uses the whole space to bring the brand's philosophy to life through fragrance. Located in Anguk, the heart of Korea's tradition and aesthetics, the store's tranquil atmosphere sets the mood for visitors to try on and experiment with the brand's carefully selected perfume collection. The staff provides assistance in recommending the perfect scent according to visitor's preference, mood, and nostalgia. The store also has a section dedicated to body care products, such as hand wash and body lotion.

Geoan (거안)

9.2Km 2025-10-23

44 Insadong-gil, Jongno-gu, Seoul

Geoan, a store in Insa-dong, specializes in wooden furniture and accessories. Visitors can purchase products on display in the store or customize their pieces according to their preferences. In addition to furniture production, the shop also exhibits and sells various artworks such as celadon, lacquer mother-of-pearl, and sculptures by artists, making it a classy art space that harmonizes tradition and modernity.

Insa-dong Antique Art Street (인사동 고미술거리)

9.2Km 2025-03-16

29 Insadong-gil, Jongno-gu, Seoul
+82-2-732-2235

As of today, there are approximately 70 shops in the Insa-dong area that sell antique arts. Some of the products they sell include antique artworks, porcelains, woodcrafts, and metalwork. Visitors may even find rare and valuable products such as earthenware from the Silla period or white porcelain used in the Joseon dynasty. Each shop is a specialty store, authorized to sell product types that are of their expertise, ranging from antique furniture and traditional artworks to handcrafted items.

Ssamzigil (쌈지길)

9.2Km 2025-10-23

44 Insadong-gil, Jongno-gu, Seoul

Ssamzigil is an Insa-dong landmark and a shopping mall specializing in crafts. It is a place where the traditions of Korea come together with its present. Follow the paths that lead seamlessly from the lower floors to the upper floors and browse the small craft shops that inhabit the floors. You can find both works of traditional craft and contemporary craft here. Some craft shops also offer craft experiences, and one can also find restaurants and galleries within the complex.

Korea House (한국의집)

9.2Km 2025-10-23

10, Toegye-ro 36-gil, Jung-gu, Seoul

The Korea House was opened in 1981. It is a traditional Korean building that introduces the culture and lifestyle of Koreans, where you can experience traditional architecture and a classical atmosphere. The building was built in the style of the Joseon Dynasty's Jagyeong-jeon building at the Gyeongbok Palace. It is the only building built in the traditional architectural style. You will feel its antiquity as you enter the building.

It is divided into the Haerin-gwan (a space for people to get acquainted with each other), the Traditional Theater, and three annex buildings (Munhyang-ru, Nokeum-jeong and Cheongwu-jeong). At Haerin-gwan, you can enjoy traditional music at Garak-dang and try traditional food at Sohwa-dang. In the square of Garak-dang you can view a traditional wedding (on the weekends) or people playing folk games. Also, at the Traditional Theater, about 156 seats are available, and in the afternoons Human Cultural Assets or members of the National Center for Korean Traditional Performing Arts and the National Corps members present traditional music and dances. Sinayui, Salpuri, Pansori, the Drum Dance and the Bongsan Mask Dance are the most popular programs for foreigners. The programs are all explained in English and Japanese.

In the Cultural Gift Shop you can view various crafts made by traditional craftsmen. It is always open and the crafts are for sale as well. There are pottery, ceramics, golden crafts, knots and embroidery etc; approximately 500 pieces of artwork made by craftsmen from 20 different fields. Next to the House of Korea is the Namsan-gol Hanok Village where visitors can explore traditional houses.

Nam-Seoul Museum of Art (SeMA) (서울시립미술관 남서울생활미술관)

9.2Km 2023-10-17

2076, Nambusunhwan-ro, Gwanak-gu, Seoul
+82-2-598-6246

The Nam-Seoul Museum of Art offers visitors a meaningful opportunity to linger beside the traces of history. The building previously served as the Belgian Consulate during the Korean Empire (1897-1910) and has since been designated as a historic Site. It was first constructed in Hoehyeon-dong in 1905 and was relocated to its current location in Namhyeon-dong in 1983. The museum hosts public programs tailored for audiences from various backgrounds in rooms arranged along both sides of a long corridor in the two-story building.

Alive Museum (Insa-dong Branch) [박물관은 살아있다(인사동점)]

9.2Km 2024-03-15

(B1 and B2, Daeil Building), 12, Insadong-gil, Jongno-gu, Seoul
+82-2-1544-8506

The Alive Museum is a media theme park located in Insa-dong. The exhibition here is made up of optical illusion art, large objet, and digital media pieces, which allow you to delve into the land of mystery. It is made up of different sections like the Insadong Photo Studio, Game Village, and the Toy Village.

Dynamic Maze (Insa-dong) (다이나믹 메이즈 (서울 인사동점))

9.2Km 2024-03-15

12, Insadong-gil, Jongno-gu, Seoul
+82-1544-8506

Dynamic Maze is an indoor space in Insa-dong dedicated to an exciting adventure: A maze filled with obstacles, requiring participants to work together and overcome the barriers through quickness and focus. Go through the hall of mirrors, climb the wall, and cross the suspension bridge to finally escape from the maze.

Seoul Art Center Gongpyeong Gallery (서울아트센터 공평갤러리)

9.2Km 2021-06-19

24, Insadong-gil, Jongno-gu, Seoul
+82-70-4214-0070

Opened in 1992, Seoul Art Center Gongpyeong Gallery is a 17,791㎡, two-story building with four exhibition halls. It is one of the main galleries of Insa-dong, displaying diverse artwork ranging from Western and Korean paintings to sculptures. Due to the great interest in Korean paintings, 2~3 of the annual long-term exhibitions focus solely on them.

Bukchon Hanok Village Gamgodang Street (북촌한옥마을 감고당길)

9.3Km 2025-10-30

Anguk-dong, Jongno-gu, Seoul

An alley with cute cafes and galleries
This is the road that appeared in the last episode and the flashback scene where Choi Ung (played by Choi Woosik) and Kuk Yeonsoo (played by Kim Dami) got drunk. Behind the Seoul Craft Museum in Bukchon Hanok Village, it extends for about 440m from Poongmoon Girls' High School to Jeongdok Library. There are many pretty cafes and galleries on the cozy road, and there are also craft markets open, so there is plenty to look around. The alley where Kuk Yeonsoo walked with the drunken Choi Ung on her back is Yunboseon Street in the middle of Gamgodang Street. It stretches along the hill between narrow tiled walls and stone walls, giving off a unique atmosphere.

Matthew Chang Anguk (메튜장 안국) - Area information - Korea travel information