N Seoul Tower (남산서울타워)

5.8Km 2025-10-23

105 Namsangongwon-gil, Yongsan-gu, Seoul
+82-2-3455-9277

Namsan Seoul Tower was the first multipurpose tower to be established in Korea, effectively incorporating a sightseeing observatory into a broadcasting tower. For the past 40 years, Namsan Seoul Tower has served as an iconic landmark of Korea and a representative tourist attraction. The tower's observatory offers an unobstructed view of the whole city, allowing it to become one of the all-time favorite attractions of Seoul citizens as well as domestic and international tourists. Featured in many dramas and reality shows, it is also a fan-favorite destination. Another highlight of the tower is the Namsan Cable Car. The cable car began its operation in 1962, transferring passengers from the foot of the mountain to the base of the tower. Shuttle buses to the Namsan Cable Car from downtown Seoul are also available for visitors' convenience.

◎ Travel information to meet Hallyu’s charm
In TXT’s content “TALK X TODAY,” the youngest members, Huening Kai and Taehyun, enjoyed a day out in their school uniforms. They rode the cable car to the top, took pictures together, and secured their wish lock. You can purchase locks at the souvenir shop near the cable car station at the top of the mountain, where name pens are also available to write down your wishes.

HIDE AND SEEK - Ssamzigil Branch (하이드앤시크 쌈지길점)

5.8Km 2025-11-06

44 Insadong-gil, Jongno-gu, Seoul

◎ Travel information to meet Hallyu’s charm
This is where TXT members enjoyed escape games on their own series, “TO DO X TXT.” Chosen as the tagger by random draw, Huening Kai showed impressive game skills, using his instincts to “eliminate” the other members.

Geoan (거안)

5.8Km 2025-10-23

44 Insadong-gil, Jongno-gu, Seoul

Geoan, a store in Insa-dong, specializes in wooden furniture and accessories. Visitors can purchase products on display in the store or customize their pieces according to their preferences. In addition to furniture production, the shop also exhibits and sells various artworks such as celadon, lacquer mother-of-pearl, and sculptures by artists, making it a classy art space that harmonizes tradition and modernity.

Ssamzigil (쌈지길)

5.8Km 2025-10-23

44 Insadong-gil, Jongno-gu, Seoul

Ssamzigil is an Insa-dong landmark and a shopping mall specializing in crafts. It is a place where the traditions of Korea come together with its present. Follow the paths that lead seamlessly from the lower floors to the upper floors and browse the small craft shops that inhabit the floors. You can find both works of traditional craft and contemporary craft here. Some craft shops also offer craft experiences, and one can also find restaurants and galleries within the complex.

Pyunkang Yul Flagship & Tea house (편강 율 플래그십&티하우스)

5.8Km 2025-12-10

35-4 Bukchon-ro 5ga-gil, Jongno-gu, Seoul

Pyunkang Yul Flagship & Tea house is a cafe in Bukchon Hanok Village near Gyeongbokgung Palace. The first floor is a teahouse where one can enjoy Korean tea infused with traditional ingredients and delightful desserts with a view of the cafe's serene garden, and the second floor is a flagship store of Pyeongang Yul, a K-beauty brand known for integrating hanbang (traditional Korean medicine) in their skincare products. The third floor features a rooftop that offers a sweeping view of the Bukchon Hanok Village and Gyeongbokgung Palace.

Artee Riders Club (아띠인력거)

5.8Km 2022-09-15

43, Bukchon-ro 5-gil, Jongno-gu, Seoul
+82-1666-1693

Artee Riders Club is the first company that offers rickshaw tours in the nation. Not only do you get to ride on the rickshaw to tour around popular attractions including Bukchon Village, Seochon Village, the rickshaw tour guides you to the smaller alleys as well. Travelers to Bukchon Village may have their belongings or luggage stored at the center, and individual's insurance as well as a complimentary drink are offered.

Beautiful Tea Museum (아름다운 차박물관)

5.8Km 2022-07-26

19-11, Insadong-gil, Jongno-gu, Seoul
+82-2-735-6678

Located in Insa-dong, The Beautiful Tea Museum aims to promote Korean tea culture. It preserves and exhibits tea related utensils and items, featuring those from the ancient Gaya and Joseon period as well as items from abroad such as China and Tibet. The museum also displays original tea pots and other ceramics made by young artists and ceramists. Inside the museum is a tea house named "Tea Story," serving a wide variety of teas. Visitors can also purchase tea leaves from all over the world at the Tea Shop.

World Jewellery Museum (세계장신구박물관)

5.8Km 2023-09-21

2, Bukchon-ro 5na-gil, Jongno-gu, Seoul
+82-2-730-1610

Situated in the gallery district in the back alley of Samcheong-dong (east of Gyeongbokgung Palace), the World Jewellery Museum houses 3,000 jewelry pieces from 60 countries, which have been collected over 30 years. Of which, 1,000 have been selected for display. The first floor contains an Amber Wall that goes back as far as 50 million years, the Golden Hall (El Dorado), the Necklace Hall, and the solemn Alter of the Cross. The second floor holds a mask wall, rings, beads and ivory as well as modern jewelry.

Insa-dong Antique Art Street (인사동 고미술거리)

5.8Km 2025-03-16

29 Insadong-gil, Jongno-gu, Seoul
+82-2-732-2235

As of today, there are approximately 70 shops in the Insa-dong area that sell antique arts. Some of the products they sell include antique artworks, porcelains, woodcrafts, and metalwork. Visitors may even find rare and valuable products such as earthenware from the Silla period or white porcelain used in the Joseon dynasty. Each shop is a specialty store, authorized to sell product types that are of their expertise, ranging from antique furniture and traditional artworks to handcrafted items.

Insadong Cultural Street (인사동 문화의 거리)

5.8Km 2023-12-26

Insa-dong, Jongno-gu, Seoul Metropolitan City

Insadong Cultural Street is a popular tourist destination for visitors from all around the world, thanks to its numerous art galleries, restaurants serving Korean table d’hote, traditional teahouses, and street vendors lining the streets. Its most recognizable feature is the use of Hangeul (Korean script) in storefronts, which allows the visitors to really see just what makes this place so special. Unlike the nearby Ikseon-dong Hanok Street, Insadong Cultural Street has larger streets with wider stores, so it is much easier to traverse. On evenings and weekends, one can find buskers performing on the side of the road.

N Seoul Tower (남산서울타워) - Area information - Korea travel information