Marronnier Park (마로니에공원)
3.7Km 2021-07-14
104, Daehak-ro, Jongno-gu, Seoul
Marronnier Park was given its name due to the marronnier trees, or horse chestnut trees, growing within the area. The location where Seoul National University's College of Liberal Arts & Science and School of Law once stood, it is now a park dedicated to culture and arts open to the public. In addition to a variety of outdoor performances that take place throughout the area, exhibitions and cultural centers create a romantic atmosphere unique to the park.
ARKO Art Center (아르코미술관)
3.7Km 2025-06-05
3, Dongsung-gil, Jongno-gu, Seoul
ARKO Art Center was founded in 1974 as Misulhoegwan in a building of former Deoksu Hospital in Gwanhun-dong, Jongno-gu to offer much-needed exhibition space for artists and arts groups. In 1979, Misulhoegwan moved to its present building, designed by preeminent Korean architect Kim Swoo-geun (1931-1986) and located in Marronnier Park, the former site of Seoul National University. The two neighboring brick buildings accommodating ARKO Art Center and ARKO Arts Theater are the major landmarks of the district of Daehakro.
As more public and private museums and commercial galleries came into the art scene in the 1990s, Misulhoegwan shifted to curating and presenting its own exhibitions. Renamed as Marronnier Art Center in 2002, ARKO Art Center assumed a full-fledged art museum system and played an increasingly prominent role as a public arts organization leading the contemporary art paradigm. When The Korea Culture and Arts Foundation was reborn as Arts Council Korea, Marronnier Art Center became ARKO Art Center named after the abbreviation for Arts Council Korea in 2005.
ARKO Art Center is committed to working as a platform where research, production, exhibitions and the exchange of creative activities grow and develop in connection with one another in addition to having a diversity of programs including thematic exhibitions addressing social agenda and public programs widely promoting various discourses in art.
Beauty Play (뷰티플레이)
3.7Km 2025-11-14
73 Myeongdong-gil, Jung-gu, Seoul
Beauty Play is a K-beauty experience center operated by the Korea Cosmetics Industry Institute and supported by the Ministry of Health and Welfare. It offers a wide variety of sample Korean beauty products for testing as well as diverse beauty experience programs such as makeup touch-up service (choice of base, eyes, or lips), personal color test, and skin evaluation. Visitors can also ask for product recommendation based on their skin type or skincare concerns. Beauty Play also frequently hosts free one-day classes, which are announced online via its official website. It also hosts a variety of sample product giveaway events and the exhibited products get changed every two months, allowing visitors to get familiarized with lesser known quality products as well.
Art Center K (아트센터 K)
3.7Km 2022-09-08
101, Dongsung-gil, Jongno-gu, Seoul
Art Center K (formerly Wonder Space) opened in February 2012, offers art programs in Daehangno, a neighborhood of youth, romance and culture. It also supports artists through creative activities, exchanges, and trainings, while serving as a performing art hall where people can participate in artistic and creative activities.
Art Center K's three theaters feature unique stages and audience spaces: Donggeurami (Circular) Theater, Semo (Triangle) Theater, and Nemo (Square) Theater. One stage hosts fun and educational open-run performances for children, while the other two theaters offer popular plays, musicals, concerts, and other cultural events.
Sungnyemun Gate (숭례문)
3.7Km 2024-11-27
40 Sejong-daero, Jung-gu, Seoul
Sungnyemun Gate is Korea’s National Treasure No. 1, and its unofficial name is Namdaemun Gate. Sungnyemun Gate is the largest castle gate stone structure with an arched entrance in the middle. There’s a column on top of a platform, raising the roof, distinguishing the upper stories and lower stories of the building. Passageways for traffic are located at the east and west ends of the gate. Different from the other gates, Sungnyemun Gate’s tablet has its name written vertically.
On February 10, 2008, Sungnyemun was destroyed by fire. After a 5-year reconstruction work, the gate was re-opened to the public again on May 4, 2013.
Myeong-dong, Namdaemun, Bukchang-dong, Da-dong and Mugyo-dong Special Tourist Zone (명동 남대문 북창동 다동무교동 관광특구)
3.7Km 2021-12-30
40, Sejong-daero, Jung-gu, Seoul
Myeong-dong, Namdaemun, Bukchang-dong and Da-dong are widely known among international visitors as hot spots for shopping and food.
Myeong-dong is a popular destination for shopping, culture, arts and fashion. Major shopping malls such as Lotte Department Store, Shinsegae Department Store, Myeong-dong Migliore and Samik Fashion Town are located here. Shoppers can find a variety of products here from high-end items to relatively inexpensive clothes. There’s also no shortage of street food, traditional restaurants, coffee shops and fancy cafes.
Namdaemun Market is the biggest traditional market in Korea. Visitors can purchase souvenirs and local produce at an affordable price in the shopping complex crowded with stores and street stalls. The market sells a variety of clothes, kitchenware, toys, accessories, food, flowers and imported goods.
Bukchang-dong and Sogong-dong have high-end accommodations including Lotte Hotel Seoul and Westin Chosun Seoul, duty-free shops, and restaurants serving traditional dishes.
[Myeong-dong, Namdaemun Market and Bukchang-dong Special Tourist Zone]
Areas included: Myeong-dong, Bukchang-dong, Mugyo-dong and Da-dong, Seoul
Area size: 872,809 ㎡
Tourist attractions: Myeong-dong, Namdaemun Market and Bukchang-dong, Department Stores (Lotte Department and Shinsegae Department Store, etc.), Traditional Market, Duty-free Shop, Hanok Village, N Seoul Tower, etc.
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