Beautiful Tea Museum (아름다운 차박물관)

1.7Km 2022-07-26

19-11, Insadong-gil, Jongno-gu, Seoul
+82-2-735-6678

Located in Insa-dong, The Beautiful Tea Museum aims to promote Korean tea culture. It preserves and exhibits tea related utensils and items, featuring those from the ancient Gaya and Joseon period as well as items from abroad such as China and Tibet. The museum also displays original tea pots and other ceramics made by young artists and ceramists. Inside the museum is a tea house named "Tea Story," serving a wide variety of teas. Visitors can also purchase tea leaves from all over the world at the Tea Shop.

Bukchon Hanok Village Gamgodang Street (북촌한옥마을 감고당길)

1.7Km 2025-10-30

Anguk-dong, Jongno-gu, Seoul

An alley with cute cafes and galleries
This is the road that appeared in the last episode and the flashback scene where Choi Ung (played by Choi Woosik) and Kuk Yeonsoo (played by Kim Dami) got drunk. Behind the Seoul Craft Museum in Bukchon Hanok Village, it extends for about 440m from Poongmoon Girls' High School to Jeongdok Library. There are many pretty cafes and galleries on the cozy road, and there are also craft markets open, so there is plenty to look around. The alley where Kuk Yeonsoo walked with the drunken Choi Ung on her back is Yunboseon Street in the middle of Gamgodang Street. It stretches along the hill between narrow tiled walls and stone walls, giving off a unique atmosphere.

Insa-dong Antique Art Street (인사동 고미술거리)

1.7Km 2025-03-16

29 Insadong-gil, Jongno-gu, Seoul
+82-2-732-2235

As of today, there are approximately 70 shops in the Insa-dong area that sell antique arts. Some of the products they sell include antique artworks, porcelains, woodcrafts, and metalwork. Visitors may even find rare and valuable products such as earthenware from the Silla period or white porcelain used in the Joseon dynasty. Each shop is a specialty store, authorized to sell product types that are of their expertise, ranging from antique furniture and traditional artworks to handcrafted items.

Insadong Cultural Street (인사동 문화의 거리)

1.7Km 2023-12-26

Insa-dong, Jongno-gu, Seoul Metropolitan City

Insadong Cultural Street is a popular tourist destination for visitors from all around the world, thanks to its numerous art galleries, restaurants serving Korean table d’hote, traditional teahouses, and street vendors lining the streets. Its most recognizable feature is the use of Hangeul (Korean script) in storefronts, which allows the visitors to really see just what makes this place so special. Unlike the nearby Ikseon-dong Hanok Street, Insadong Cultural Street has larger streets with wider stores, so it is much easier to traverse. On evenings and weekends, one can find buskers performing on the side of the road.

Migliore - Myeongdong Branch (밀리오레 (명동점))

1.7Km 2025-02-06

115 Toegye-ro, Jung-gu, Seoul

Migliore Shopping Mall, located in Myeong-dong, reopened in August 2024 after undergoing remodeling. It provides customers with easy access to its stores, as it is directly connected to the Myeongdong Subway Station (Seoul Subway Line 4). Myeong-dong is regarded as the shopping district for youth in their 20s. Throughout the area, signs are written in English, Chinese, and Japanese for foreign visitors. The first and the second floors function as a shopping mall, and from the 3^rd to the 17^th floor as a hotel, providing visitors with an opportunity to shop and stay under the same roof. The first floor of the mall features beauty and lifestyle stores and the second floor has clothing stores. This is a one-stop shopping destination for fashion items that will dress you from head to toe. Additionally, visitors can also shop for albums, magazines, and other goods featuring their favorite idols.

Beauty Play (뷰티플레이)

1.7Km 2025-11-14

73 Myeongdong-gil, Jung-gu, Seoul

Beauty Play is a K-beauty experience center operated by the Korea Cosmetics Industry Institute and supported by the Ministry of Health and Welfare. It offers a wide variety of sample Korean beauty products for testing as well as diverse beauty experience programs such as makeup touch-up service (choice of base, eyes, or lips), personal color test, and skin evaluation. Visitors can also ask for product recommendation based on their skin type or skincare concerns. Beauty Play also frequently hosts free one-day classes, which are announced online via its official website. It also hosts a variety of sample product giveaway events and the exhibited products get changed every two months, allowing visitors to get familiarized with lesser known quality products as well.

Kyung-In Museum of Fine Art (경인미술관)

1.7Km 2024-03-04

11-4, Insadong 10-gil, Jongno-gu, Seoul
+82-2-733-4448

Kyung-In Museum of Fine Art is located in Insa-dong. It has six exhibition rooms, an atelier, an outdoor exhibition area, and a traditional tea house. It hosts outdoor concerts in spring and fall, and Q&A sessions with authors can also be found as well. The traditional tea house offers about 15 types of traditional Korean tea in a space that overlooks the garden.

Seoul Art Center Gongpyeong Gallery (서울아트센터 공평갤러리)

1.7Km 2021-06-19

24, Insadong-gil, Jongno-gu, Seoul
+82-70-4214-0070

Opened in 1992, Seoul Art Center Gongpyeong Gallery is a 17,791㎡, two-story building with four exhibition halls. It is one of the main galleries of Insa-dong, displaying diverse artwork ranging from Western and Korean paintings to sculptures. Due to the great interest in Korean paintings, 2~3 of the annual long-term exhibitions focus solely on them.

NKDB North Korean Human Rights Exhibition Hall (북한인권전시실)

1.8Km 2025-11-13

393 Samil-daero, Jongno-gu, Seoul

The NKDB North Korean Human Rights Exhibition Hall is a permanent exhibition space dedicated to North Korean human rights. Although it is a small space, it resonates deeply and serves as a "dark tourism" site that records and testifies to the ongoing reality of human rights violations in North Korea. The North Korean Human Rights Information Center (NKDB), which operates this exhibition hall, is the organization that collects and archives the most extensive records of human rights concerning North Korean residents in the world. The testimonies and records presented here represent a living history, a story unfolding in the present, unavailable elsewhere. Through donated North Korean artifacts, including these records, visitors can glimpse the present-day North Korea and encounter artwork by North Korean defectors.

The Street in front of Cheongwadae (The Blue House) (청와대 앞길)

1.8Km 2025-08-20

Gungjeong-dong, Jongno-gu, Seoul
+82-2-120

The street in front of Cheongwadae (the Blue House) is open to the public and includes both Hyoja Samgeori (Hyoja three-way intersection) in Hyoja-dong and Palpan Samgeori (Palpan three-way inetersection) in Palpan-dong. When walking along Hyoja-ro Road from Gyeongbokgung Station, sights include a fountain, Mugunghwa Garden, Yeonmugwan Hall, and Daegogak & Yeongbingwan Hall.

Cheongwadae Sarangchae consists of one basement level and two above-ground levels, including Korean Culture Exhibition Hall, Planned Exhibition Hall, a gift shop, and rest area (Korean Food Promotion Hall, Café) on the first floor and Cheongwadae Hall and Haengboknuri Hall on the second floor. Daegogak Hall houses a book donated to former president, Kim Young-sam for expressing the past spirit of Sinmungo (Petitioner's drum from Korean History). Yeonmugwan Hall is a martial art and fitness center for guards. Mugunghwa Dongsan, formed after the ansa (Safe House) was demolished in 1993, includes a well, mock fortress, and rest area. Located behind Mugunghwa Dongsan is Apostolic Nunciature in Korea and Chilgung (Seven Palaces).

At the beginning of the street in front of Cheongwadae, dense trees and beautiful flower gardens decorating both sides of the road make it a nice place for taking a walk. The area from the north gate of Gyeongbokgung Palace, Chunchumun, to the main gate of Gyeongbokgung Palace, Geonchunmun, is Samcheongdong-gil Road. This road is home to many art galleries, including Kukje Gallery, Growrich Gallery, Gallery Hyundai, and Jin Art gallery, in the area of Hyoja-ro.

Beautiful Tea Museum (아름다운 차박물관) - Area information - Korea travel information