Toin (토인)
904.3M 2025-11-05
48 Insadong-gil, Jongno-gu, Seoul
Toy store where you can buy Dalgona sets
It is a retro-style store that sells nostalgic toys and snacks. The small space is filled with colorfully colored wrapping paper and toys that are difficult to understand at first glance. As soon as you enter this place, children and adults will feel excited and their eyes will sparkle. Among the various products, the most popular item is by far the Dalgona set. It is good to make new memories by choosing snacks and toys that suit your taste
K-Royal Culture Festival (궁중문화축전)
906.9M 2025-07-29
161 Sajik-ro, Jongno-gu, Seoul
+82-1522-2295
The K-Royal Culture Festival is held at the five Royal Palaces and Jongmyo Shrine. The festival first began in 2014 and provides visitors with first-hand knowledge of these important cultural heritages through unique performances, exhibitions, experiences and programs. The festival expanded in 2021 to be hosted twice a year, in spring and in fall.
Songhyeon Green Plaza (열린송현 녹지광장)
906.3M 2025-11-11
Songhyeon-dong, Jongno-gu, Seoul
Songhyeon Green Plaza, located between Gyeongbokgung Palace and Jongno, is a space for culture and rest. The site was formerly used as housing for Shiksan Bank during Japanese rule. After Korea’s liberation, it served as a residence for the US Embassy and military personnel. Later in 1997, it was returned to the Korean government but remained unused for years. In 2022, the ownership was transferred to the Korean House and Land Corporation and then to the Seoul Metropolitan Government, which redeveloped it into a green plaza and opened it to the public. Upon entering the plaza, visitors are greeted by a spacious lawn adorned with flowers during the blooming season. The plaza is connected to the nearby tourist attractions through shortcuts cutting through it, including Cheong Wa Dae (Blue House), Gwanghwamun Plaza, Insa-dong, and Bukchon Hanok Village.
Matthew Chang Anguk (메튜장 안국)
918.9M 2025-07-14
33 Yulgok-ro, Jongno-gu, Seoul
Matthew Chang Anguk flagship store uses the whole space to bring the brand's philosophy to life through fragrance. Located in Anguk, the heart of Korea's tradition and aesthetics, the store's tranquil atmosphere sets the mood for visitors to try on and experiment with the brand's carefully selected perfume collection. The staff provides assistance in recommending the perfect scent according to visitor's preference, mood, and nostalgia. The store also has a section dedicated to body care products, such as hand wash and body lotion.
HIDE AND SEEK - Ssamzigil Branch (하이드앤시크 쌈지길점)
928.5M 2025-11-06
44 Insadong-gil, Jongno-gu, Seoul
This is where TXT members enjoyed escape games on their own series, “TO DO X TXT.” Chosen as the tagger by random draw, Huening Kai showed impressive game skills, using his instincts to “eliminate” the other members.
Geoan (거안)
928.5M 2025-10-23
44 Insadong-gil, Jongno-gu, Seoul
Geoan, a store in Insa-dong, specializes in wooden furniture and accessories. Visitors can purchase products on display in the store or customize their pieces according to their preferences. In addition to furniture production, the shop also exhibits and sells various artworks such as celadon, lacquer mother-of-pearl, and sculptures by artists, making it a classy art space that harmonizes tradition and modernity.
Ssamzigil (쌈지길)
931.1M 2025-10-23
44 Insadong-gil, Jongno-gu, Seoul
Ssamzigil is an Insa-dong landmark and a shopping mall specializing in crafts. It is a place where the traditions of Korea come together with its present. Follow the paths that lead seamlessly from the lower floors to the upper floors and browse the small craft shops that inhabit the floors. You can find both works of traditional craft and contemporary craft here. Some craft shops also offer craft experiences, and one can also find restaurants and galleries within the complex.
Boan1942 (보안1942)
946.7M 2023-08-17
33 , Hyoja-ro, Jongno-gu, Seoul
Prior to becoming an art space in 2007, Tongui-dong Boan served as a place for rest for travelers from 1942 to 2005. After a short suspension, the place was renovated into a cultural space in 2017 to carry on the historical legacy and provide creative inspiration under the concept of "Boanstay."
Boan1942 is divided into a cultural space consisting of a cafe, project workshop, book shop, and exhibition area, and Boanstay on the 3rd and 4th floors that offer temporary lodging services to the cultural nomads. Located in Seochon, the center of culture, history, and convenient traffic in Seoul, Boanstay offers a splendid view of Seoul's historical and cultural assets such as Gyeongbokgung Palace, Cheong Wa Dae, and Seochon Hanok Village.
<Credit: Boanstay>
Insa-dong Antique Art Street (인사동 고미술거리)
959.6M 2025-03-16
29 Insadong-gil, Jongno-gu, Seoul
As of today, there are approximately 70 shops in the Insa-dong area that sell antique arts. Some of the products they sell include antique artworks, porcelains, woodcrafts, and metalwork. Visitors may even find rare and valuable products such as earthenware from the Silla period or white porcelain used in the Joseon dynasty. Each shop is a specialty store, authorized to sell product types that are of their expertise, ranging from antique furniture and traditional artworks to handcrafted items.
Insadong Cultural Street (인사동 문화의 거리)
966.1M 2023-12-26
Insa-dong, Jongno-gu, Seoul Metropolitan City
Insadong Cultural Street is a popular tourist destination for visitors from all around the world, thanks to its numerous art galleries, restaurants serving Korean table d’hote, traditional teahouses, and street vendors lining the streets. Its most recognizable feature is the use of Hangeul (Korean script) in storefronts, which allows the visitors to really see just what makes this place so special. Unlike the nearby Ikseon-dong Hanok Street, Insadong Cultural Street has larger streets with wider stores, so it is much easier to traverse. On evenings and weekends, one can find buskers performing on the side of the road.
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