Lotte Duty Free Shop - Main Branch (롯데면세점 (본점)) - Area information

Lotte Duty Free Shop - Main Branch (롯데면세점 (본점))

1.9Km 2025-01-07

30 Eulji-ro, Jung-gu, Seoul
+82-759-6660

Lotte Duty Free Shop is located on 9-12F of Lotte Department Store, in the center of Seoul. Lotte Duty Free Shop is a one-stop shopping complex providing shoppers a wide range of products. Lotte Duty Free Shop in Myeong-dong offers luxury brands such as HERMES, LOUIS VUITTON, CHANEL, CARTIER, and others. Also, visitors can enjoy a unique experience of purchasing beauty products using innovative digital technology at the Smart Store on floor 1.

[Directions]
Get off Subway Line 2, Euljiro 1(il)-ga Station, Exits 7 & 8 and walk straight for 50 meters and turn right.

Jeongdong Theater (국립 정동극장)

1.9Km 2024-06-19

43 Jeongdong-gil, Jung-gu, Seoul
+82-2-751-1500

Jeongdong Theater is located along Deoksugung Stone Wall Path and serves as a cultural hub for local citizens. Opened in 1995, Jeongdong Theater is historically significant as it was established to restitute the legacy of Wongaksa, the first modern theater in Korea. Jeongdong Theater features numerous critically-acclaimed productions, such as “Traditional Art Performance,” “Masters Exhibition,” and “Art Frontier,” as well as programs like “Art Stage at Noon” that are geared toward the general public. As a result, Jeongdong Theater has become one of Korea's representative traditional arts performance theaters and was designated as a Seoul Future Heritage in 2015.

The theater successfully held the performance “Miso” in 2010, featuring the traditional musical "Love Songs from Chunhyang," written and created by Jeongdong Theater. The musical attracted many international visitors from all over the world, passing on Korean cultural values and beauty, as well as gaining the attention of critics worldwide. In addition, the theater also produced "The 2nd Story of Miso: Baebijang-jeon," offering a modern interpretation of the fundamental values found in Korea's culture and art.

Seosulla-gil Road (서순라길)

1.9Km 2024-10-14

150-3 Jong-ro, Jongno-gu, Seoul

Seosulla-gil Road is a road that was used by the nightguards during the Joseon dynasty. The road is on the west of Jongmyo Shrine with various attractions nearby including Ikseon-dong, Insa-dong, Bukchon, and Samcheong-dong, as well as restaurants, cafes, and handicraft workshops. The road is also a beautiful date course with flowers in spring and fall foliage in autumn..

Lloyd - Daehangno Branch [Tax Refund Shop] (로이드 대학로)

1.9Km 2024-04-17

1F, 31, Daemyeong-gil, Jongno-gu, Seoul

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Deoksugung Palace's Daehanmun Gate (덕수궁 대한문)

1.9Km 2025-01-13

99 Sejong-daero, Jung-gu, Seoul
+82-2-771-9951

Located near City Hall station, Daehanmun Gate is the main gate of Deoksugung Palace, one of the princiapl five palaces of Joseon dynasty. The name "Daehan" means wish for eternal prosperity of the Korean Empire. In front of the gate, the Palace Royal Guard Changing Ceremony is held twice daily, along with the reproduction of costumes and style throughout the year.

Jeongdong Culture Night (정동야행)

1.9Km 2025-05-20

99 Sejong-daero, Jung-gu, Seoul
+82-2-3396-4625

Jeongdong Culture Night is dedicated to promoting the history and culture of Jeongdong, a neighborhood in Jung-gu, Seoul. The festival programs allow participants to understand how the history is connected to today's culture and offers an opportunity to view Jeongdong's cultural facilities in a different perspective.

Jongmyo Shrine [UNESCO World Heritage] (종묘 [유네스코 세계유산])

1.9Km 2024-07-05

157 Jong-ro, Jongno-gu, Seoul
+82-2-765-0195

Jongmyo Shrine was the primary place of worship for kings and their queens throughout the Joseon dynasty. The shrine was built at the same time as Gyeongbokgung Palace, under the orders of King Taejo, the first king of the Joseon dynasty. The shrine is the site of the royal memorial service, called Jongmyo Jaerye, a national event that has been passed down since the Three Kingdoms period. During the Joseon dynasty, the ritual was held on the first month of a seasonal change and the twelfth month of the lunar year.

Korean Museum of Straw and Life (짚풀생활사박물관)

1.9Km 2022-09-15

45, Sungkyunkwan-ro 4-gil, Jongno-gu, Seoul
+82-2-743-8787

Korean Museum of Straw and Life is a private museum dedicated to the collection, research, and display of materials and historical accounts of diverse straws and their uses in Korea. As Koreans' lifestyle in the past heavily depended on agriculture and cultivation of crops, straws and grasses were easily found and had many uses. The museum aims to educate the general public of how different straw were produced and used by Korean ancestors as well as their significance in connection with today's lifestyle.

Lush Korea - Daehangno Branch [Tax Refund Shop] (㈜러쉬코리아 대학로점)

1.9Km 2024-04-22

27, Daemyeong-gil, Jongno-gu, Seoul

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Deoksugung Palace Royal Guard Changing Ceremony (덕수궁 왕궁수문장교대의식)

1.9Km 2025-07-11

99, Sejong-daero, Jung-gu, Seoul
• 1330 Travel Hotline: +82-2-1330 (Korean, English, Japanese, Chinese) • For more info: +82-2-737-6444

Deoksugung Palace has held a guard changing ceremony since 1996 after thorough historical research by leading historians. The ceremony, which is held in front of Daehanmun Gate of Deoksugung Palace, is a tradition similar to the Changing of the Guards at Buckingham Palace and offers a rare opportunity to experience royal culture. The royal gate is opened and closed at pre-determined times, and the gatekeepers in charge of guard duty and patrols hold a shift ceremony three times a day.

The Royal Guard Changing Ceremony is a highly recommended event for tourists. It is held three times a day, with each ceremony following the same procedure and lasts for forty minutes to an hour, and the ceremony is free of charge. There are no ceremonies on Mondays as well as on severely cold or hot days.

As the ceremony begins, the changing of the guards commences replete with traditional musical instruments, and exchanges a password for verification. An eight-minute guard ceremony ensues, followed by a seven-minute change ceremony, and finally a patrol that completes the ceremony. The procedure takes a dramatic turn when 18 guards in six official positions beat a drum and bellow some orders.

The Royal Guard Changing Ceremony is a great opportunity to experience a rare traditional scene. The guards’ splendid costumes, with their brilliant primary colors, are a pleasure to view. Once the ceremony is over, visitors can take pictures with the gatekeepers.

Lotte Duty Free Shop - Main Branch (롯데면세점 (본점)) - Area information - Korea travel information