Insa-dong (인사동)

1.0Km 2024-05-17

62, Insadong-gil, Jongno-gu, Seoul
+82-2-734-0222

Insa-dong, located in the heart of the city, is an important place where old but precious traditional goods are on display. There is one main road in Insa-dong with alleys on each side. Within these alleys are galleries, traditional restaurants, teahouses, and cafes.

The galleries are the heartbeat of Insa-dong. There are about 100 galleries in the area offering every example of traditional Korean fine art from paintings to sculptures. The most famous galleries are Hakgojae Gallery, which functions as the center of folk art, Gana Art Gallery, which promotes many promising artists, and Gana Art Center.

The teahouses and restaurants are the perfect complement to the galleries. They are hidden deep within the twisting alleyways, making it feel like a treasure hunt. The shops in Insa-dong are very popular among all age groups, because each one is unique.

Every Saturday from 14:00 to 22:00 and Sunday from 10:00 to 22:00, the main street is blocked to vehicular traffic and it becomes a cultural space. Stores set up booths outside and Korean candy merchants and fortune teller stalls can easily be found; there are traditional performances and exhibits as well. Insa-dong is especially popular among international tourists. This is where they can experience and see traditional Korean culture first-hand, and also purchase pieces of fine art.

Hojil (호질)

1.0Km 2021-03-20

15, Jahamun-ro, 9-gil, Jongno-gu, Seoul
+82-2-764-6822

A good restaurant to visit before and after the tour, being located near Gyeongbokgung Palace, one of the tourist attractions. This restaurant's signature menu is spicy sea snail salad. This Korean dishes restaurant is located in Jongno-gu, Seoul.

Hanok Guesthouse Dongchonchae [Korea Quality] / 한옥 게스트하우스 동촌재 [한국관광 품질인증/Korea Quality]

1.0Km 2021-03-26

21-10, Jahamun-ro 11-gil, Jongno-gu, Seoul

Built in 1939, Dongchonchae was designated as Seoul Well Hanok by the Seoul Metropolitan City in 2016. In 2020, this hanok (traditional Korean house) received the Certificate of KOREA QUALITY from the Korea Tourism Organization in the Heritage Hanok field in recognition of its historicity and quality of services. Dongchonjae is located in the western side of Gyeongbokgung Palace, at Seochon. When one passes through its main gate, one sees the yard, with anchae (women's quarters), sarangchae (men's quarters), and byeolchae (detached quarters) surrounding the plot. Anchae has four rooms, daecheong (wood-floored main hall), a kitchen, and a restroom. One of the rooms is used for tea ceremonies as well. Outside of the sarangchae and byeolchae, which are the living spaces for the owners, visitors have free access to the numaru (raised open floor) and the yard. The anchae’s rooms “Bom” and “Yeoreum” can accommodate 2 to 3 adults each, while the rooms “Gaeul” (Tea Room) and “Gyeoul” are optimal for two. The building is rented out as a whole, so no more than one group may stay in the building at any given time. Standard occupancy is four persons, and eight is the maximum number. There are two restrooms, one within the anchae building, one out in the backyard.
Cooking is not allowed in the kitchen, but guests are free to bring in outside food. Experience programs on offer include nighttime exploration of Seoul City Wall, tea ceremony, folk songs, and rice cake making. Additional payment is only required for rice cake making. Guests may choose between two types of complimentary breakfast: Korean, which comes with rice, soup, and three side dishes; and Western, which comes with bread, salad, and coffee. There are a 100-in screen and mini projector for film watching in the yard or daecheong. Towels, toiletries, hair dryer, bottled water, traditional tea, and capsule coffee are included. The kitchen is equipped with kitchen utensils, a microwave, and a coffee pot, enough for instant foods. Guests also have access to refrigerator and washing machine

High - Anguk Branch [Tax Refund Shop] (하이엔드코리아 안국)

1.0Km 2024-04-17

1F, 62-5, Insadong-gil, Jongno-gu, Seoul

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Jogeum (조금)

1.0Km 2021-03-29

62-4, Insadong-gil, Jongno-gu, Seoul
+82-2-725-8400

It is a Japanese-style hot pot rice store. The best menu at this restaurant is Hot Stone Pot Rice. This Korean dishes restaurant is located in Jongno-gu, Seoul.

PANE PASTA - Jongno Branch (빠네파스타 종로)

1.0Km 2021-03-19

11, Jahamun-ro, 7-gil, Jongno-gu, Seoul
+82-2-777-6556

A specialty restaurant serving pizza and pasta dishes baked in an authentic Italian wood-fired oven. The representative menu is margherita pizza. This Western cuisine is located near Gyeongbokgung (Government Complex-Seoul) Station, Seoul.

Doseong (도성)

1.0Km 2021-03-26

15, Jahamun-ro 7-gil, Jongno-gu, Seoul
+82-2-738-8885

Sujebi jjambbong (Korean spicy seafood noodle soup with hand-pulled dough) is also a popular menu. This restaurant's signature menu is noodles in black bean sauce. This Korean dishes restaurant is located in Jongno-gu, Seoul.

Kkotbabe Pida (꽃밥에피다)

1.0Km 2021-03-26

3-6, Insadong 16-gil, Jongno-gu, Seoul
+82-2-732-0276

It is a 2021 Michelin Guide restaurant. This restaurant's signature menu is bibimbap. This Korean dishes restaurant is located in Jongno-gu, Seoul.

A Flower Blossom on the Rice (꽃,밥에피다)

1.0Km 2023-10-10

3-6 Insadong 16-gil, Jongno-gu, Seoul

A Flower Blossom on the Rice serves beautiful, healthy meals using ingredients grown in accordance with eco-friendly practices. Diners can expect to enjoy dishes made with organic rice grown in Bongha Village, pesticide-free vegetables, wheat, traditional pastes, and undyed meats. Popular menus include the vegetable course, suitable for vegans, the tteok bulgogi made with Korean beef, braised rockfish harvested around Heuksando Island, and the five-colored bojagi bibimbap.

HANILKWAN - Gwanghwamun Branch (한일관 광화문)

1.0Km 2024-03-18

50, Jong-ro 1-gil, Jongno-gu, Seoul
+82-2-722-7557

It is a store that has been operating with a long tradition since 1939. This Korean dishes restaurant is located in Jongno-gu, Seoul. The most famous menu is bulgogi.

Insa-dong (인사동) - Area information - Korea travel information