Seoul Museum of Craft Art (SeMoCA) (서울공예박물관)

947.2M 2025-06-19

4 Yulgok-ro 3-gil, Jongno-gu, Seoul

The Seoul Museum of Craft Art (SeMoCA), the first public museum of craft art in Korea, opened its doors in Anguk-dong, Jongno-gu, in July 2021 after renovating five buildings of the former Pungmoon Girls’ High School. SeMoCA studies and shares not only works, but also information, records, people, and environment related to craft art with the goal of becoming a dynamic platform for experiencing the technical, practical, artistic, and cultural values of craft.
SeMoCA holds a collection that comprises various crafts and craft materials covering multiple fields and eras from the traditional to the present. SeMoCA also holds exhibitions that feature the history of craft from traditional to contemporary art as well as local and children’s crafts, along with programs that utilize the museum’s craft installations, craft archives, craft library, and craft resource management system.
The site of the museum has deep historical roots as it is also the Andong Secondary Palace Site, where a detached palace was constructed as a royal residence for King Sejong’s son Prince Yeongeung, and served as a venue for royal celebrations, such as the wedding of King Sunjong. The site is also at the center of Jongno-gu, where Joseon-era master artisans (“gyeonggongjang”) of the royal palace produced and delivered craft works.

Daelim Museum (대림미술관)

952.9M 2022-07-29

21, Jahamun-ro 4-gil, Jongno-gu, Seoul
+82-2-720-0667

The Daelim Museum, built by the Daelim Group, was first established in Daejeon in 1996 and later moved to Jongno, Seoul in 2002. The art gallery studies, analyzes, and presents modern art through the lens of photography and holds exhibitions centered around photo media.

The museum is located in the residential area of Tongui-dong, near the time-honored Gyeongbokgung Palace. The museum, which was designed by French architect, Vincent Cornu, and built by the Daelim Corporation, opened its door to the public in late May 2002.

On the first floor, there is a garden, parking lot, reception desk, storage area, and conference room. On the second and third floor are offices and exhibition hall approximately 595 m² in size, consisting of small and large rooms, a long gallery, and a special high-ceilinged exhibition space. On the fourth floor, there is a seminar room that can seat up to 120 guests and a balcony with a beautiful view. From the balcony of the seminar room, Visitors can also enjoy a wide open view of Inwangsan Mountain and Bukhansan Mountain. The stained glass panels (designed to reflect the beauty of traditional Korean wrapping cloth) and the scenic lounges on the 2nd and 3rd floors of the building add to the overall charm.

Above all else, the museum was designed with consideration of the photos, which are very sensitive to humidity, light, and temperature.

National Palace Museum of Korea (국립고궁박물관)

953.8M 2023-03-24

12, Hyoja-ro, Jongno-gu, Seoul
+82-2-3701-7500

The National Palace Museum of Korea displays over 40,000 relics from the Joseon dynasty. With various treasures on exhibit, the museum continues to provide information on the dignity of royal culture and the creativity of royal cultural assets.

Matthew Chang Anguk (메튜장 안국)

958.2M 2025-07-14

33 Yulgok-ro, Jongno-gu, Seoul

Matthew Chang Anguk flagship store uses the whole space to bring the brand's philosophy to life through fragrance. Located in Anguk, the heart of Korea's tradition and aesthetics, the store's tranquil atmosphere sets the mood for visitors to try on and experiment with the brand's carefully selected perfume collection. The staff provides assistance in recommending the perfect scent according to visitor's preference, mood, and nostalgia. The store also has a section dedicated to body care products, such as hand wash and body lotion.

Sangchonjae House (상촌재)

962.1M 2025-11-06

12-11 , Jahamun-ro 17-gil, Jongno-gu, Seoul

Sangchonjae House, run by the Jongno Cultural Foundation, is a traditional hanok cultural space located in Sejong Village, Ogin-dong, Jongno-gu, and operates various cultural Korean programs such as exhibitions, educational experiences, and events to fully experience Korea's four seasons. The name Sangchonjae was conceived from the old name of Sejong Village, the western part of Gyeongbokgung Palace and the birthplace of King Sejong. The house reflects the lifestyle of an ordinary peasant during the Joseon dynasty. It consists of three buildings: the main building, the guesthouse known as sarangchae, and the annex. There is an experience center indoors offering tea ceremonies and traditional game experiences.

Tongin Market (통인시장)

979.3M 2025-06-19

18 Jahamun-ro 15-gil, Jongno-gu, Seoul

Tongin Market dates back to June 1941, as a public market set up for Japanese residents near the Hyoja-dong neighborhood when Korea was still under Japanese rule. After the Korean War, the nation experienced a swift rise in population, which led to a natural increase in consumption and demand. As a result the area’s street vendors and stores used the former Tongin Market area as their marketplace. Now, Tongin Market consists of 75 stores, most of which are restaurants and grocery stores. There are also some shops selling manufactured goods like underwear and shoes.

Hyangnamu Tree in Changdeokgung Palace (창덕궁 향나무)

994.5M 2025-01-13

99, Yulgok-ro, Jongno-gu, Seoul
+82-2-3668-2300

Hyangnamu or 'Aromatic Tree' in Changdeokgung Palace is estimated to be about 700 years old, meaning it had likely been planted before the palace was built. It stands 12m in x_height, measures 5.9m in girth around the roots, and has branches spreading in all four directions. It is designated and protected as a National Natural Monument.

Seochon Guest House [Korea Quality] / 서촌게스트하우스 [한국관광 품질인증]

1.0Km 2023-09-05

28-3 , Jahamun-ro 7-gil, Jongno-gu, Seoul
+82-2-473-9680

Seochon Guest House in Seochon, Jongno, Seoul, consists of a 90 year-old hanok and a two-story Western-style house. A 6-cheop table is provided for meals, and travelers can use the 1st floor rooms and hall at any time. In the yard, Pansori performances are held twice a year, and residents can sample traditional music, wearing hanbok, and making Korean food; the guesthouse’s other name is Pleasure Valley (Jaeminan Gol)! There are programs for visiting Inwangsan-Bukaksan fortress trail, Gyeongbokgung and other royal palaces, and nearby traditional markets.

Jihwaja (지화자)

1.0Km 2024-03-18

125 Jahamun-ro, Jongno-gu, Seoul
+82-2-2269-5834

Jihwaja is a traditional Korean restaurant operated by a successor of Joseon dynasty royal dishes. Their manchan course (full course) includes menus served at royal banquets such as gungjung manchan (royal course), Jineo-byul manchan (deluxe royal degustation course), and janggeum manchan (daejanggeum degustation course) courses. The janggeum course reconstructs dishes from the drama "Dae Jang Geum." For the Jeongchan course (Set menu), they offer so galbi sura (grilled beef ribs course), jeonbok cho sura (braised abalones in soy sauce course), so galbi jjim sura (braised beef short ribs course), and haemul sinseollo sura (seafood hot pot course). Additionally, they serve milk porridge, meat and vegetable skewers, mandu, royal hot pot, and grilled marinated beef.

Insa-dong (인사동)

1.0Km 2024-05-17

62, Insadong-gil, Jongno-gu, Seoul
+82-2-734-0222

Insa-dong, located in the heart of the city, is an important place where old but precious traditional goods are on display. There is one main road in Insa-dong with alleys on each side. Within these alleys are galleries, traditional restaurants, teahouses, and cafes.

The galleries are the heartbeat of Insa-dong. There are about 100 galleries in the area offering every example of traditional Korean fine art from paintings to sculptures. The most famous galleries are Hakgojae Gallery, which functions as the center of folk art, Gana Art Gallery, which promotes many promising artists, and Gana Art Center.

The teahouses and restaurants are the perfect complement to the galleries. They are hidden deep within the twisting alleyways, making it feel like a treasure hunt. The shops in Insa-dong are very popular among all age groups, because each one is unique.

Every Saturday from 14:00 to 22:00 and Sunday from 10:00 to 22:00, the main street is blocked to vehicular traffic and it becomes a cultural space. Stores set up booths outside and Korean candy merchants and fortune teller stalls can easily be found; there are traditional performances and exhibits as well. Insa-dong is especially popular among international tourists. This is where they can experience and see traditional Korean culture first-hand, and also purchase pieces of fine art.

Seoul Museum of Craft Art (SeMoCA) (서울공예박물관) - Area information - Korea travel information