Neulmajung (늘마중)

613.3M 2024-01-12

11-5 Insadong 10-gil, Jongno-gu, Seoul

Makgeolli is a traditional liquor made from rice or wheat as a main ingredient and with yeast and various other ingredients. Its uniqueness lies in the main ingredient or yeast used, thus a variety of makgeolli made with local specialties can be found throughout Korea. Neulmajung is a pub restaurant that serves 34 types of makgeolli from all over the country, as well as many foods that go well with them. In addition, its soft wooden interior creates a comfortable atmosphere. Its representative dish is haemul pajeon (seafood and green onion pancake), made with plenty of ingredients. They also serve crispy pan-fried gamja jeon (potato pancake) and memil jeonbyeong (buckwheat crepe), rich in both flavor and taste as it is made with buckwheat from Bongpyeong, Gangwon-do, all of which are a perfect paring to makgeolli.

Samcheong-dong Street (삼청동길)

635.6M 2025-01-22

107 Samcheong-ro, Jongno-gu, Seoul

It is said that Samcheong-dong was named from the story about the three "cheong" (Chinese character meaning clean) of the area, namely the mountain, water, and people. Another theory is that the origin of the region's name came from Samcheongjeon Hall where three tablets called "Taecheong," "Sangcheong," and "Okcheong," were set up based on Taoism. Samcheong-dong Street features a mixture of old scenes of hanok buildings with traditional beauty and modern scenes of galleries and cafés, creating a unique atmosphere. Visitors can feel the abundant cultural mood at every corner of the street through the art galleries, museums, antique shops, and quiet pathways.

Hyangnamu Tree in Changdeokgung Palace (창덕궁 향나무)

652.4M 2025-01-13

99, Yulgok-ro, Jongno-gu, Seoul
+82-2-3668-2300

Hyangnamu or 'Aromatic Tree' in Changdeokgung Palace is estimated to be about 700 years old, meaning it had likely been planted before the palace was built. It stands 12m in x_height, measures 5.9m in girth around the roots, and has branches spreading in all four directions. It is designated and protected as a National Natural Monument.

Seoul International Writers' Festival (서울국제작가축제)

657.7M 2025-07-30

26 Insadong 9-gil, Jongno-gu, Seoul
+82-70-8826-5207

Seoul International Writers' Festival was founded in 2006 with aims to lay a foundation for connecting Korean literature and international literature. This year's theme is "() Meets the Eye," inviting attendees to explore the beauty of literature that is much more than meets the eye.

Insa Art Space (인사미술공간)

676.2M 2021-02-26

89, Changdeokgung-gil, Jongno-gu, Seoul
+82-2-760-4722

Insa Art Space was established in 2000 to support artists who are experiencing financial difficulties. In 2005, Art Space started to develop artistic projects and in 2006, the gallery began to provide project consultations, and publishing and marketing, to develop into a stronger self-sufficient gallery. Currently, the gallery provides special exhibitions for artists and independent curators.

Choedaegamne (최대감네)

679.2M 2024-03-18

12-3 Insadong 8-gil, Jongno-gu, Seoul
+82-2-733-9355

Choedaegamne is a traditional Korean restaurant located in a hanok in Insa-dong, with a garden and a pond, and has been in operation for over 100 years. One of their popular dishes is the sangchu shabu jeongsik (shabu with rice in a cabbage set menu), where vegetables and meat are cooked in a broth and then enjoyed with noodles, served with a small rice ball on lettuce. They also offer a so galbijjim jeongsik (steamed beef ribs set menu) and bulgogi jeongsik (bulgogi set menu), served with lotus leaf rice and soybean paste jjigae. After the meal, guests can enjoy tea in the garden.

Museum Kimchikan (뮤지엄 김치간)

681.4M 2025-06-19

(4-6th floor, Maru Art Center), 35-4 Insadong-gil, Jongno-gu, Seoul

Museum Kimchikan is a museum dedicated to kimchi in Insa-dong’s Maru Art Center. The exhibition details the culture, history, trajectory, and efficacy of kimchi and teaches the visitors how to make kimchi through videos. Visitors can also sample different types of kimchi. The museum offers both individual and group experience programs.

Choong Ang High School (중앙고등학교)

684.7M 2025-10-23

164 Changdeokgung-gil, Jongno-gu, Seoul
+82-2-742-1321

Choong Ang High School is located in Jong-ro near Samcheongdong-gil. It was built to educate the public at the beginning of the 20th century. The school’s main building was reconstructed in 1937 after the original two-story brick house was destroyed in 1934. The main building situated in front of the main gate is a two-story H-shaped granite stone building in Gothic style, with a four-story tower in the middle.

The school holds historical significance because it was designed by Park Dong Jin, one of Korea's first modern architects and the designer of Korea University’s main building, library, and the Chosun Ilbo Newspaper Company building. The main building of Choong Ang High School is designated as Historic Site No. 281. Many national leaders were educated at the gothic building during the grim period when Korea was trying to escape Japanese colonial rule.

Insa-dong Maneul Bossam (인사동마늘보쌈)

685.2M 2024-03-18

12-5 Insadong 8-gil, Jongno-gu, Seoul
+82-2-735-7885

Insa-dong Maneul Bossam is a Korean restaurant nestled in the alleys of Insa-dong. Specializing in dishes like maneul bossam (kimchi cabbage wraps with pork and garlic), kimchi jjim (braised kimchi), nakji bokkeum (stir-fried octopus), buchujeon (chive pancake), kimchijeon (kimchi pancake), yeolmu naengmyeon (cold buckwheat noodles with young summer radish kimchi), and bam makgeolli (unrefined chestnut rice wine). Their signature dish, the bossam jeongsik (kimchi cabbage wraps with pork set menu), features pork belly boiled in a secret broth, served with a sweet garlic sauce for dipping, along with seaweed soup, fresh vegetables for wrapping, dried radish salad, and side dishes. They also offer set menus for two people, and neomu hansang set menu.

Yetchatjip (옛찻집)

702.1M 2024-03-18

33-1 Insadong-gil, Jongno-gu, Seoul
+82-2-722-5332

Yetchatjip in Insa-dong offers a variety of teas including ssanghwacha (medicinal herb tea), jujube tea, lotus leaf tea, ginger tea, and citrus tea. Their signature dish during the summer is the yennal patbingsu (old-fashioned shaved ice with red beans), topped with sweet red bean and sweet rice cakes, served on finely shaved ice. Additionally, they offer traditional Korean snacks such as grilled rice cake stick, yakgwa (honey cookie), and traditional Korean sweets to accompany the tea.

Neulmajung (늘마중) - Area information - Korea travel information