Myeong-dong, Namdaemun, Bukchang-dong, Da-dong and Mugyo-dong Special Tourist Zone (명동 남대문 북창동 다동무교동 관광특구)

988.0M 2021-12-30

40, Sejong-daero, Jung-gu, Seoul
+82-2-3396-4622

Myeong-dong, Namdaemun, Bukchang-dong and Da-dong are widely known among international visitors as hot spots for shopping and food.

Myeong-dong is a popular destination for shopping, culture, arts and fashion. Major shopping malls such as Lotte Department Store, Shinsegae Department Store, Myeong-dong Migliore and Samik Fashion Town are located here. Shoppers can find a variety of products here from high-end items to relatively inexpensive clothes. There’s also no shortage of street food, traditional restaurants, coffee shops and fancy cafes.

Namdaemun Market is the biggest traditional market in Korea. Visitors can purchase souvenirs and local produce at an affordable price in the shopping complex crowded with stores and street stalls. The market sells a variety of clothes, kitchenware, toys, accessories, food, flowers and imported goods.

Bukchang-dong and Sogong-dong have high-end accommodations including Lotte Hotel Seoul and Westin Chosun Seoul, duty-free shops, and restaurants serving traditional dishes.

[Myeong-dong, Namdaemun Market and Bukchang-dong Special Tourist Zone]
Areas included: Myeong-dong, Bukchang-dong, Mugyo-dong and Da-dong, Seoul
Area size: 872,809 ㎡
Tourist attractions: Myeong-dong, Namdaemun Market and Bukchang-dong, Department Stores (Lotte Department and Shinsegae Department Store, etc.), Traditional Market, Duty-free Shop, Hanok Village, N Seoul Tower, etc.

Namdaemun Market Gourmand Alley (Kalguksu Alley) (남대문시장 먹자골목(칼국수 골목))

989.3M 2023-11-06

42-1, Namdaemunsijang 4-gil, Jung-gu, Seoul

Namdaemun Market is a massive market in Seoul filled with history and traditions. In the market, there is a place where people can dine without worrying about time or money, in an unmistakably Korean atmosphere, and that is the Gourmand Alley (Kalguksu Alley). The alley is lined with stalls selling similar fare, and people sit down in front of them, shoulder to shoulder, to enjoy their meal. Namdaemun Market’s Gourmand Alley specializes in noodle soup and steamed barley rice sets. The latter is a mixture of rice and barley, which is then steamed together. Its call to popularity is the nutty flavor imparted by barley. It has a healthy taste like no other, so make sure to check it out. Each order often comes with two or three separate menus (noodle soup, steamed rice, cold buckwheat noodles, etc.), along with a sumptuous array of side dishes like kimchi. Because this spot is beloved by diners of all ages, one often has to wait to get one’s turn during meal hours or on weekends. Keep in mind that the alley’s age often manifests itself in its crowdedness and lower attention to hygiene.
Another thing to note is that first-time visitors often find it difficult to find the entrance to the alley. The entrance is the transparent plastic door right next to “Segye-ro Eyeglasses Shop,” which can be found right across from Exit 5 of Hoehyeon Station on Seoul Subway Line 4. The door is rather small and difficult to find, but once you enter the doorway, you will immediately see the stalls unfolding in front of your eyes.

TV program “Life Masters (2005-)”
TV program “A Walk Around the Neighborhood (2018-2022)”

Happy Jewerly [Tax Refund Shop] (해피쥬얼리)

989.3M 2024-06-27

1F, #21, 26, Donhwamun-ro, Jongno-gu, Seoul

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Hotel PJ (호텔PJ)

993.4M 2021-03-16

71, Mareunnae-ro, Jung-gu, Seoul
+82-2-2280-7000

Hotel PJ is located near Euljiro 4-ga, a transportation hub connecting subway lines 2, 3, 4, and 5, allowing guests to reach Seoul's tourist destinations such as Myeong-dong, Namdaemun, Dongdaemun, Namsan, Insa-dong, Hongdae, and Daehangno with ease. The hotel has 272 guestrooms as well as a restaurant, cafe, banquet halls, and a business center.

Jaembaeok (잼배옥)

994.1M 2021-03-30

68-9, Sejong-daero 9-gil, Jung-gu, Seoul
+82-2-755-8106

It has over 80 years of tradition. This Korean dishes restaurant is located in Jung-gu, Seoul. The representative menu is ox bone soup.

Gangseo Myeonok (강서면옥)

996.6M 2020-04-17

35, Sejong-daero 11-gil, Jung-gu, Seoul
+82-2-752-1945

Gangseo Myeonok has been famous for over fifty years, having been the food of choice served to visiting dignitaries from North Korea at the time of the South-North Red Cross Conference. The restaurant has succeeded in carrying on the tradition of Pyeongyang-style naengmyeon. The native buckwheat from Gangwon-do mixed with starch makes for fine noodles, and the wonderful broth is made from beef brisket with white radish kimchi.

Gukje Embroidery - Insa-dong Branch (국제자수원 3호점 (인사동))

997.9M 2020-05-07

41, Insadong-gil, Jongno-gu, Seoul
+82-2-723-0830

Opened in 1979, Kukjae Embroidery specializes in embroidered crafts using traditional Korean patterns. Every product is delicately and elegantly crafted by master artisans. Kukjae Embroidery is known as a frequent destination of foreign dignitaries. It offers a seminar where international tourists can learn how to make embroidered crafts.

Busan Sikdang (부산식당)

997.8M 2021-03-24

12, Insadong 11-gil, Jongno-gu, Seoul
+82-2-733-5761

Busan Sikdang has been operated in one location since 1976. They offer clean and plain soup and properly-cooked rice prepared upon the customers' arrival.

KT Square (KT스퀘어)

998.0M 2021-07-08

178, Sejong-daero, Jongno-gu, Seoul
+82-1577-5599

KT Square is a multi-complex that offers various cultural performances as well as hands-on experiences of the latest in IT technology. Gallery 130 showcases the history of KT Corp.

Sanchon (산촌)

1.0Km 2019-06-13

30-13, Insadong-gil, Jongno-gu, Seoul
+82-2-735-0312

Founded and opened by Monk Jeongsan, Sanchon is a vegan-friendly restaurant that mainly serves temple foods. The dishes found here are a results of Kim Yun-sik, who was inspired by the simple, clean and healthy diet that a Buddhist practitioner taught him years ago. Now, being a top authority on vegetarian food in Korea, Kim Yun-sik helped perfect the standard and quality of temple food.

The dishes are made with all natural ingredients such as vegetables and mountain herbs, and are cooked without chemical additives. The actual dishes served vary by season, and in order to meet the tastes of the general public, the restaurant includes "five spices" (garlic, shallots, mountain leeks, etc.), which monks are typically not allowed to eat. Those who would like their food without these ingredients are asked to make their request at least one day prior to visiting.

Myeong-dong, Namdaemun, Bukchang-dong, Da-dong and Mugyo-dong Special Tourist Zone (명동 남대문 북창동 다동무교동 관광특구) - Area information - Korea travel information