253.3M 2025-03-05
52-11 , Gyedong-gil, Jongno-gu, Seoul
+82-10-3255-1289
The Place Seoul in Gye-dong, Jongno-gu, Seoul, is a meeting place of traditional and modern Korea. It has a yard with a beautiful 80 year-old dogwood tree, and a small garden in which guests can enjoy the passage of the seasons. The Place Seoul is an environment-friendly place which uses eco-friendly consumables such as toilet paper and shampoo. Breakfast is simple and healthy. There are many good cafes in nearby Bukchon, and local tourist attractions include the National Palace Museum of Korea and the National Museum of Modern and Contemporary Art.
285.6M 2025-01-06
16-2, Bukchon-ro 9-gil, Jongno-gu, Seoul
010-3749-9550
Dahmsojung, meaning ‘a house full of laughs’, is a hanok guesthouse that provides sincere services and comfortable relaxation. Located in the middle of Seoul’s city center, this hanok hotel-class guesthouse was built using traditional hanok construction materials including the 200-years-old Korean land pine from Gyeongju, and clay for rooms. The owner originally bought the land to build the residential area for the family, but wishing to promote the charms of the hanok building to foreigners, it was opened as a guesthouse in October 2012. This hanok guesthouse with modern elements is decorated with refined interior items. It provides a special breakfast that consists of steamed rice wrapped in a lotus leaf and tasty side dishes without any artificial seasonings. All the vegetables used for the meals are organic and cultivated by the owner. It also uses refined objects including high quality tableware, bedding (cotton bedclothes with colored stripes), authentic ceramics, lacquered painting by an artisan, and artistic living items. It carries out a cleaning and disinfection process every day as well. In particular, Hinoki cypress with a subtle scent was used for the bathroom. The home bar was installed especially for foreign guests who find it difficult to sit on the floor in the kitchen. These detailed consideration and decorations have attracted many guests including foreign diplomats, VIPs, and so on.
It also operates a hands-on programs including ‘calligraphy’ and ‘making a fan’ that are held on the main floored room and are popular among foreign guests. Dahmsojung offers guests sophisticated services and comfortable facilities with a clean and traditional atmosphere that attracts many domestic and foreign guests.
294.9M 2025-10-31
52 Bukchon-ro, Jongno-gu, Seoul
+82-2-741-0466
Opened in 2002, Gahoe Museum exhibits folk paintings and amulets reflecting the lifestyle and wishes of the Korean people from ancient times. Inside the Hanok gallery, visitors can immerse themselves in the traditions of Korea, including old paintings depicting people's lifestyle in the past and religious beliefs, and roof tiles in the shape of humans or goblins. Visitors will also find folding screens and religious objects used in the past that show skills and knowledge of Korean ancestors.
303.8M 2021-01-27
17, Bukchon-ro 5ga-gil, Jongno-gu, Seoul
+82-10-6485-8507
Started in Jeonju in 2012, Hanboknam strived to promote the beauty of hanbok, earning recognition by the Ministry of Culture, Sports and Tourism in 2015. Following this, Hanboknam opened a hanbok exhibition and rental shop in the Bukchon area of Seoul in 2016. The shop provides customers with numerous styles of hanbok, from royalty to beggars. The rental shop also offers various accessories to pair with the different hanbok for a complete look.
335.2M 2021-12-21
10, Bukchon-ro 12-gil, Jongno-gu, Seoul
+82-2-3673-2778
Opened in April 2004, Dong-Lim Knot Museum exhibits a variety of decorative traditional Korean maedeup (knots): norigae for hanbok, belts, pouches, as well as materials like thread, cord, and accessories. Housed in a hanok, a traditional Korean house, the gallery has a variety of exhibits, including old and new artwork, and creations that reflect modern trends.
340.1M 2024-03-04
464, Samil-daero, Jongno-gu, Seoul
+82-2-766-9090
Located near the Gyeongbokgung Palace, Unhyeongung Palace was a residence of royalty in Joseon period. It was the place where Gojong (1582-1919, reign 1864-1907), king of Joseon (1392-1897) and emperor of the Korean Empire (1897-1910), was born in, as well as the place where Heungseon Daewongun (1821-1898), his father, had resided in. Buildings include Noandang Hall, Norakdang Hall, and Irodang Hall. The Royal Residence offers programs like traditional weddings and traditional culture experiences, while the exhibition hall showcases Joseon-era artifacts.
340.6M 2025-07-14
33 Yulgok-ro, Jongno-gu, Seoul
Matthew Chang Anguk flagship store uses the whole space to bring the brand's philosophy to life through fragrance. Located in Anguk, the heart of Korea's tradition and aesthetics, the store's tranquil atmosphere sets the mood for visitors to try on and experiment with the brand's carefully selected perfume collection. The staff provides assistance in recommending the perfect scent according to visitor's preference, mood, and nostalgia. The store also has a section dedicated to body care products, such as hand wash and body lotion.
345.1M 2025-06-19
4 Yulgok-ro 3-gil, Jongno-gu, Seoul
The Seoul Museum of Craft Art (SeMoCA), the first public museum of craft art in Korea, opened its doors in Anguk-dong, Jongno-gu, in July 2021 after renovating five buildings of the former Pungmoon Girls’ High School. SeMoCA studies and shares not only works, but also information, records, people, and environment related to craft art with the goal of becoming a dynamic platform for experiencing the technical, practical, artistic, and cultural values of craft.
SeMoCA holds a collection that comprises various crafts and craft materials covering multiple fields and eras from the traditional to the present. SeMoCA also holds exhibitions that feature the history of craft from traditional to contemporary art as well as local and children’s crafts, along with programs that utilize the museum’s craft installations, craft archives, craft library, and craft resource management system.
The site of the museum has deep historical roots as it is also the Andong Secondary Palace Site, where a detached palace was constructed as a royal residence for King Sejong’s son Prince Yeongeung, and served as a venue for royal celebrations, such as the wedding of King Sunjong. The site is also at the center of Jongno-gu, where Joseon-era master artisans (“gyeonggongjang”) of the royal palace produced and delivered craft works.
349.0M 2023-09-21
2, Bukchon-ro 5na-gil, Jongno-gu, Seoul
+82-2-730-1610
Situated in the gallery district in the back alley of Samcheong-dong (east of Gyeongbokgung Palace), the World Jewellery Museum houses 3,000 jewelry pieces from 60 countries, which have been collected over 30 years. Of which, 1,000 have been selected for display. The first floor contains an Amber Wall that goes back as far as 50 million years, the Golden Hall (El Dorado), the Necklace Hall, and the solemn Alter of the Cross. The second floor holds a mask wall, rings, beads and ivory as well as modern jewelry.