Gyeongbokgung Palace (경복궁)
788.2M 2025-10-23
161 Sajik-ro, Jongno-gu, Seoul
+82-2-3700-3900
Gyeongbokgung Palace was built in 1395 as the official palace of the Joseon dynasty by Yi Seong-gye, the future King Taejo and founder of the new regime. Gyeongbokgung Palace is commonly referred to as the Northern Palace because of its location to the north, comparied to Changdeokgung Palace in the east and Gyeonghuigung Palace in the west. Gyeongbokgung Palace is arguably the most beautiful and is the largest of all five palaces. Many Joseon kings were crowned here. The premises were once destroyed by fire during the Imjin War (1592-1598). However, all of the palace buildings were later restored under the leadership of Heungseondaewongun during the reign of King Gojong. The assassination of Empress Myeongseong, however, resulted in Gyeongbokgung Palace losing its function as a royal palace, eventually witnessing the downfall of the Joseon dynasty. Gyeongbokgung Palace retains the original Gyeonghoeru Pavilion, a prime example of Joseon architecture, and the Hyangwonjeong Pavilion and pond. The sculptures in the Geunjeongjeon Hall exemplify Joseon-era sculpture techniques. The west side of the area outside Heungnyemun Gate is occupied by the National Palace Museum of Korea, while the eastern side of Hyangwonjeong Pavilion within the Gyeongbokgung Palace is occupied by the National Folk Museum of Korea.
K-Royal Culture Festival (궁중문화축전)
788.2M 2025-07-29
161 Sajik-ro, Jongno-gu, Seoul
+82-1522-2295
The K-Royal Culture Festival is held at the five Royal Palaces and Jongmyo Shrine. The festival first began in 2014 and provides visitors with first-hand knowledge of these important cultural heritages through unique performances, exhibitions, experiences and programs. The festival expanded in 2021 to be hosted twice a year, in spring and in fall.
Color pool Museum (컬러풀뮤지엄(COLORPOOL MUSEUM))
790.4M 2025-10-27
6F, 49 Insadong-gil, Jongno-gu, Seoul
It is an experiential museum where you can feel the variety of colors with all your senses. If you want to have a picture with a pretty background like a fairy tale, there is no better place than this museum. The pool filled with adorable pink balls is the most popular section that brings happy smiles to everyone, adults and children alike. You can also find various souvenirs related to bathing, such as exfoliating towels and natural soap.
Ssamzigil (쌈지길)
795.6M 2025-10-23
44 Insadong-gil, Jongno-gu, Seoul
Ssamzigil is an Insa-dong landmark and a shopping mall specializing in crafts. It is a place where the traditions of Korea come together with its present. Follow the paths that lead seamlessly from the lower floors to the upper floors and browse the small craft shops that inhabit the floors. You can find both works of traditional craft and contemporary craft here. Some craft shops also offer craft experiences, and one can also find restaurants and galleries within the complex.
HIDE AND SEEK - Ssamzigil Branch (하이드앤시크 쌈지길점)
796.9M 2025-11-06
44 Insadong-gil, Jongno-gu, Seoul
This is where TXT members enjoyed escape games on their own series, “TO DO X TXT.” Chosen as the tagger by random draw, Huening Kai showed impressive game skills, using his instincts to “eliminate” the other members.
Geoan (거안)
796.9M 2025-10-23
44 Insadong-gil, Jongno-gu, Seoul
Geoan, a store in Insa-dong, specializes in wooden furniture and accessories. Visitors can purchase products on display in the store or customize their pieces according to their preferences. In addition to furniture production, the shop also exhibits and sells various artworks such as celadon, lacquer mother-of-pearl, and sculptures by artists, making it a classy art space that harmonizes tradition and modernity.
Nakseonjae Hall (낙선재)
806.6M 2021-09-30
99, Yulgok-ro, Jongno-gu, Seoul
+82-2-2148-1822
Located inside Changdeokgung Palace, Nakseonjae Hall is a one-story structure built in ikgong style (bird wing-shaped eaves placed on top of the pillars) with a hip tiled and gable roof. It has 6 kan in the front and 2 kan (traditional unit of measurement of the space between pillars) to the sides. It originally belonged to the nearby Changgyeonggung Palace, but came to be considered a part of Changdeokgung Palace in more recent years.
The hall was constructed in 1846 (12th year of King Heonjong’s reign) and it is collectively called Nakseonjae together with the adjacent Seokbokheon Hall and Sugangjae Hall.
Behind the building is a flower garden made of stacked large stones. The chimney, the flowers, and the oddly shaped stones harmoniously blend into one another to create an outstanding landscape gardening.
GONGGAM HL MANAGEMENT Co., Ltd. ((주)공감에이치엘 매니지먼트)
824.8M 2025-11-06
#B119, 59 Donhwamun-ro 11ga-gil, Jongno-gu, Seoul
JDI International is a company engaged in international patient attraction business.
We welcome patients from the United States, Europe, China, Russia, and Southeast Asia.
We provide foreign patients with reliable medical care in Korea and provide information on medical products that combine personalized care and tourism.
We specialize in providing customized medical services to foreign patients through partnership with various hospitals in Korea.
Choedaegamne (최대감네)
828.3M 2024-03-18
12-3 Insadong 8-gil, Jongno-gu, Seoul
+82-2-733-9355
Choedaegamne is a traditional Korean restaurant located in a hanok in Insa-dong, with a garden and a pond, and has been in operation for over 100 years. One of their popular dishes is the sangchu shabu jeongsik (shabu with rice in a cabbage set menu), where vegetables and meat are cooked in a broth and then enjoyed with noodles, served with a small rice ball on lettuce. They also offer a so galbijjim jeongsik (steamed beef ribs set menu) and bulgogi jeongsik (bulgogi set menu), served with lotus leaf rice and soybean paste jjigae. After the meal, guests can enjoy tea in the garden.
Insa-dong Maneul Bossam (인사동마늘보쌈)
831.2M 2024-03-18
12-5 Insadong 8-gil, Jongno-gu, Seoul
+82-2-735-7885
Insa-dong Maneul Bossam is a Korean restaurant nestled in the alleys of Insa-dong. Specializing in dishes like maneul bossam (kimchi cabbage wraps with pork and garlic), kimchi jjim (braised kimchi), nakji bokkeum (stir-fried octopus), buchujeon (chive pancake), kimchijeon (kimchi pancake), yeolmu naengmyeon (cold buckwheat noodles with young summer radish kimchi), and bam makgeolli (unrefined chestnut rice wine). Their signature dish, the bossam jeongsik (kimchi cabbage wraps with pork set menu), features pork belly boiled in a secret broth, served with a sweet garlic sauce for dipping, along with seaweed soup, fresh vegetables for wrapping, dried radish salad, and side dishes. They also offer set menus for two people, and neomu hansang set menu.
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