Matthew Chang Anguk (메튜장 안국)

632.0M 2025-07-14

33 Yulgok-ro, Jongno-gu, Seoul

Matthew Chang Anguk flagship store uses the whole space to bring the brand's philosophy to life through fragrance. Located in Anguk, the heart of Korea's tradition and aesthetics, the store's tranquil atmosphere sets the mood for visitors to try on and experiment with the brand's carefully selected perfume collection. The staff provides assistance in recommending the perfect scent according to visitor's preference, mood, and nostalgia. The store also has a section dedicated to body care products, such as hand wash and body lotion.

Seoul Museum of Craft Art (SeMoCA) (서울공예박물관)

634.0M 2025-06-19

4 Yulgok-ro 3-gil, Jongno-gu, Seoul

The Seoul Museum of Craft Art (SeMoCA), the first public museum of craft art in Korea, opened its doors in Anguk-dong, Jongno-gu, in July 2021 after renovating five buildings of the former Pungmoon Girls’ High School. SeMoCA studies and shares not only works, but also information, records, people, and environment related to craft art with the goal of becoming a dynamic platform for experiencing the technical, practical, artistic, and cultural values of craft.
SeMoCA holds a collection that comprises various crafts and craft materials covering multiple fields and eras from the traditional to the present. SeMoCA also holds exhibitions that feature the history of craft from traditional to contemporary art as well as local and children’s crafts, along with programs that utilize the museum’s craft installations, craft archives, craft library, and craft resource management system.
The site of the museum has deep historical roots as it is also the Andong Secondary Palace Site, where a detached palace was constructed as a royal residence for King Sejong’s son Prince Yeongeung, and served as a venue for royal celebrations, such as the wedding of King Sunjong. The site is also at the center of Jongno-gu, where Joseon-era master artisans (“gyeonggongjang”) of the royal palace produced and delivered craft works.

Lee Ri-Ja Hanbok Museum (이리자 한복전시관)

634.9M 2022-08-08

20, Samcheong-ro, Jongno-gu, Seoul

The Lee Ri-Ja Hanbok Museum displays the traditional clothing worn in Korea from birth to death. All hanbok displayed at the museum are created by the hanbok designer Lee Ri-Ja herself, who has over 40 years of experience.

Owl Museum (부엉이박물관)

652.7M 2022-09-19

143, Bukchon-ro, Jongno-gu, Seoul

The Owl Museum is filled with over 2,000 pieces of owl-themed arts and crafts collected from all over the world by the owner. Renovated from a house, the museum has a feel of an antique café as the owner offers a cup of coffee or tea to visitors. Located near the city, those interested in owls should stop for a view and a drink. Various stories of how the collection was gathered as well as information on owls are also interesting.

Daraenamu Tree in Changdeokgung Palace (창덕궁 다래나무)

663.0M 2025-01-13

99, Yulgok-ro, Jongno-gu, Seoul

Daraenamu Tree in Changdeokgung Palace is estimated to be 600 years old, meaning it had likely been planted before the palace was built. The tree stands 19m in x_height, and has six separate trunks sprawling in all directions. It is the biggest and the oldest in Korea. It is designated and protected as a National Natural Monument.

Aank Hotel & Spa Jongno Unni Branch (아늑호텔 앤 스파 종로운니점)

683.2M 2025-04-24

89 Donhwamun-ro 11ga-gil, Jongno-gu, Seoul

Aank Hotel & Spa Jongno Unni Branch embodies the warmth and charms of Korea. Guests are welcome to unwind with diverse room options to choose from such as the msuic room, signature spa room, desktop 2-PC room, and standard room. It's location in the heart of Seoul makes it a great place for tourists as well as well.

Insa-dong (인사동)

691.1M 2024-05-17

62, Insadong-gil, Jongno-gu, Seoul

Insa-dong, located in the heart of the city, is an important place where old but precious traditional goods are on display. There is one main road in Insa-dong with alleys on each side. Within these alleys are galleries, traditional restaurants, teahouses, and cafes.

The galleries are the heartbeat of Insa-dong. There are about 100 galleries in the area offering every example of traditional Korean fine art from paintings to sculptures. The most famous galleries are Hakgojae Gallery, which functions as the center of folk art, Gana Art Gallery, which promotes many promising artists, and Gana Art Center.

The teahouses and restaurants are the perfect complement to the galleries. They are hidden deep within the twisting alleyways, making it feel like a treasure hunt. The shops in Insa-dong are very popular among all age groups, because each one is unique.

Every Saturday from 14:00 to 22:00 and Sunday from 10:00 to 22:00, the main street is blocked to vehicular traffic and it becomes a cultural space. Stores set up booths outside and Korean candy merchants and fortune teller stalls can easily be found; there are traditional performances and exhibits as well. Insa-dong is especially popular among international tourists. This is where they can experience and see traditional Korean culture first-hand, and also purchase pieces of fine art.

Samcheong Park (삼청공원)

729.2M 2024-03-18

44, Insadong-gil, Jongno-gu, Seoul

Samcheong Park is a park that blooms in cherry blossoms in spring and fall colors in fall near Gyeongbokgung Palace. The park is home to a forest library and a café, and visitors can follow the trails to find acupressure trails, exercise equipment, badminton court, tennis court, playground, and a convenience store. The area surrounding the park is home to many galleries and restaurants, so it is a popular destination for walking among the people of Seoul.

Theatre Changdeokgung (창덕궁 소극장)

740.9M 2021-12-07

88-1, Donhwamun-ro, Jongno-gu, Seoul

Theatre Changdeokgung is located across from Changdeokgung Palace in the Gugak-ro Special Cultural Zone of Seoul. To recreate the traditional Korean entertainment setting and offer a better view of the stage, the theater is designed with floor seatings facing a platform stage. The theater offers a wide array of performances including samulnori (traditional Korean percussion quartet), traditional Korean music, and madanggeuk (a play infused with traditional music and performances). First time visitors often find the creative and cozy experience create a lasting memory of Korean culture and arts. Also nearby the theater are a number of tourist attractions including Changdeokgung Palace, Unhyeongung Palace, Jongmyo Shrine, and Insa-dong.

Kyung-In Museum of Fine Art (경인미술관)

766.8M 2024-03-04

11-4, Insadong 10-gil, Jongno-gu, Seoul

Kyung-In Museum of Fine Art is located in Insa-dong. It has six exhibition rooms, an atelier, an outdoor exhibition area, and a traditional tea house. It hosts outdoor concerts in spring and fall, and Q&A sessions with authors can also be found as well. The traditional tea house offers about 15 types of traditional Korean tea in a space that overlooks the garden.

Matthew Chang Anguk (메튜장 안국) - Area information - Korea travel information