Imun Seolnongtang (이문설농탕) - Area information - Korea travel information

Imun Seolnongtang (이문설농탕)

197.1M    2025-06-18

38-13 Ujeongguk-ro, Jongno-gu, Seoul
+82-2-733-6526

Imun Seolnongtang has been serving its hearty seolleongtang for over a hundred years since it first opened in 1907. Even its name has a long history: the word imun comes from Imun-gol, the now-obsolete name of the restaurant’s location, and seolnongtang, an old variation of the word seolleongtang. During the Japanese colonial rule, the restaurant’s regular customers included Gijeong Son, the marathon gold-medalist at the 1936 Berlin Olympics. The meal served at this restaurante is reputed to stay consistent from the Japanese colonial period. 

Seoul International Writers' Festival (서울국제작가축제)

202.3M    2025-07-30

26 Insadong 9-gil, Jongno-gu, Seoul
+82-70-8826-5207

Seoul International Writers' Festival was founded in 2006 with aims to lay a foundation for connecting Korean literature and international literature. This year's theme is "() Meets the Eye," inviting attendees to explore the beauty of literature that is much more than meets the eye.

MUSICAL CHEF(뮤지컬 셰프)

205.7M    2025-05-21

서울특별시 종로구 삼일대로 428 (낙원동)

Alive Museum (Insa-dong Branch) [박물관은 살아있다(인사동점)]

219.9M    2024-03-15

(B1 and B2, Daeil Building), 12, Insadong-gil, Jongno-gu, Seoul
+82-2-1544-8506

The Alive Museum is a media theme park located in Insa-dong. The exhibition here is made up of optical illusion art, large objet, and digital media pieces, which allow you to delve into the land of mystery. It is made up of different sections like the Insadong Photo Studio, Game Village, and the Toy Village.

Dynamic Maze (Insa-dong) (다이나믹 메이즈 (서울 인사동점))

219.9M    2024-03-15

12, Insadong-gil, Jongno-gu, Seoul
+82-1544-8506

Dynamic Maze is an indoor space in Insa-dong dedicated to an exciting adventure: A maze filled with obstacles, requiring participants to work together and overcome the barriers through quickness and focus. Go through the hall of mirrors, climb the wall, and cross the suspension bridge to finally escape from the maze.

Templestay Information Center (템플스테이 홍보관)

246.2M    2022-10-17

56, Ujeongguk-ro, Jongno-gu, Seoul
+82-2-2031-2000

Templestay Information Center offers various information and services regarding templestays and temple meals for domestic and international visitors. The center also operates traditional cultural experiences, such as tea time with a Buddhist monk, traditional culture activities and more.

Insa-dong (인사동)

305.5M    2024-05-17

62, Insadong-gil, Jongno-gu, Seoul
+82-2-734-0222

Insa-dong, located in the heart of the city, is an important place where old but precious traditional goods are on display. There is one main road in Insa-dong with alleys on each side. Within these alleys are galleries, traditional restaurants, teahouses, and cafes.

The galleries are the heartbeat of Insa-dong. There are about 100 galleries in the area offering every example of traditional Korean fine art from paintings to sculptures. The most famous galleries are Hakgojae Gallery, which functions as the center of folk art, Gana Art Gallery, which promotes many promising artists, and Gana Art Center.

The teahouses and restaurants are the perfect complement to the galleries. They are hidden deep within the twisting alleyways, making it feel like a treasure hunt. The shops in Insa-dong are very popular among all age groups, because each one is unique.

Every Saturday from 14:00 to 22:00 and Sunday from 10:00 to 22:00, the main street is blocked to vehicular traffic and it becomes a cultural space. Stores set up booths outside and Korean candy merchants and fortune teller stalls can easily be found; there are traditional performances and exhibits as well. Insa-dong is especially popular among international tourists. This is where they can experience and see traditional Korean culture first-hand, and also purchase pieces of fine art.

Tteulan Teahouse (뜰안)

313.1M    2024-12-10

Tteulan Teahouse is a cafe that really allows one to feel the tradition and flair of Korea. Tteulan has two entrances: one facing the wide alley and the other facing the smaller one. The smaller entrance is decorated like a garden, so it feels as if one is stepping into a land of fairy-tales. The café has a floor seating tables with traditional items like gadari soban (a table with legs that curve like a dog's legs), and jogakbo (a textile woven from several pieces of scrap cloth), all of which add to the traditional Korean aesthetic. The menu features ssanghwacha (medicinal herb tea known to help the immune system), a favorite among middle-aged and elderly Koreans; omija tea (omija is a tart berry that grows in East Asia known to be good for lung and bronchial health and boosts immunity); citrus tea (usually made with yuzu which is rich in vitamin C and said to help mitigate fatigue); and pour-over coffee. Traditional desserts include mugwort rice cake (rice cake with mugwort added for herbal flavor, best enjoyed with malt syrup), pumpkin rice cake, and roasted grain powder (a nutritious beverage made with a variety of powdered grain). It can be hard to find seating in the afternoon, so visitors are advised to avoid these hours if they seek to enjoy their drink in peace.

Ikseon-dong Hanok Street (익선동 한옥거리)

344.8M    2025-10-27

Ikseon-dong, Jongno-gu, Seoul

Ikseon-dong is a place where the harmony of alleys and hanok houses exudes beautiful charm and is a must-visit spot for tourists of all ages and genders. It is also an area that connects the younger and older generations.

Matthew Chang Anguk (메튜장 안국)

344.8M    2025-07-14

33 Yulgok-ro, Jongno-gu, Seoul

Matthew Chang Anguk flagship store uses the whole space to bring the brand's philosophy to life through fragrance. Located in Anguk, the heart of Korea's tradition and aesthetics, the store's tranquil atmosphere sets the mood for visitors to try on and experiment with the brand's carefully selected perfume collection. The staff provides assistance in recommending the perfect scent according to visitor's preference, mood, and nostalgia. The store also has a section dedicated to body care products, such as hand wash and body lotion.