Matthew Chang Anguk (메튜장 안국)

582.3M 2025-07-14

33 Yulgok-ro, Jongno-gu, Seoul

Matthew Chang Anguk flagship store uses the whole space to bring the brand's philosophy to life through fragrance. Located in Anguk, the heart of Korea's tradition and aesthetics, the store's tranquil atmosphere sets the mood for visitors to try on and experiment with the brand's carefully selected perfume collection. The staff provides assistance in recommending the perfect scent according to visitor's preference, mood, and nostalgia. The store also has a section dedicated to body care products, such as hand wash and body lotion.

Seoul Museum of Craft Art (SeMoCA) (서울공예박물관)

596.5M 2025-06-19

4 Yulgok-ro 3-gil, Jongno-gu, Seoul

The Seoul Museum of Craft Art (SeMoCA), the first public museum of craft art in Korea, opened its doors in Anguk-dong, Jongno-gu, in July 2021 after renovating five buildings of the former Pungmoon Girls’ High School. SeMoCA studies and shares not only works, but also information, records, people, and environment related to craft art with the goal of becoming a dynamic platform for experiencing the technical, practical, artistic, and cultural values of craft.
SeMoCA holds a collection that comprises various crafts and craft materials covering multiple fields and eras from the traditional to the present. SeMoCA also holds exhibitions that feature the history of craft from traditional to contemporary art as well as local and children’s crafts, along with programs that utilize the museum’s craft installations, craft archives, craft library, and craft resource management system.
The site of the museum has deep historical roots as it is also the Andong Secondary Palace Site, where a detached palace was constructed as a royal residence for King Sejong’s son Prince Yeongeung, and served as a venue for royal celebrations, such as the wedding of King Sunjong. The site is also at the center of Jongno-gu, where Joseon-era master artisans (“gyeonggongjang”) of the royal palace produced and delivered craft works.

Sulla-gil Yeah Café & Bibi (순라길 예 & 비비)

627.6M 2025-01-23

55 Seosulla-gil, Jongno-gu, Seoul
02-3672-1599

Situated in Sulla-gil, the Sulla-gil Yeah Café & Bibi is a roaster café where each bean is handpicked. It also offers a range of wine selections. The café is a perfect place to relax after exploring downtown Seoul. The cozy atmosphere of the café with the added charm of the stone wall visible from café, makes visitors feel at ease and relaxed. The evenings here turn into a music and movie session, adding a lively atmosphere to the space.

Modern Shabu House Gwanghwamun D Tower Branch (모던샤브하우스 광화문D타워점)

657.0M 2025-12-02

17 Jong-ro 3-gil, Jongno-gu, Seoul

Located in Jongno-gu, Modern Shabu House Gwanghwamun D Tower Branch offers a selection of specialty broths to enjoy unlimited beef, pork, and vegetables. The restaurant serves four cuts of pork and beef in every course. The interior is designed with natural materials like earth, stone, and wood, inspired by the fluid process of cooking ingredients like meat and vegetables in a pot. The design reflects the natural movement and flow of ingredients as they cook together. The restaurant also has a range of private rooms, making it a popular choice for families with children and for gatherings, providing a comfortable dining experience.

Aank Hotel & Spa Jongno Unni Branch (아늑호텔 앤 스파 종로운니점)

668.5M 2025-04-24

89 Donhwamun-ro 11ga-gil, Jongno-gu, Seoul

Aank Hotel & Spa Jongno Unni Branch embodies the warmth and charms of Korea. Guests are welcome to unwind with diverse room options to choose from such as the msuic room, signature spa room, desktop 2-PC room, and standard room. It's location in the heart of Seoul makes it a great place for tourists as well as well.

Theatre Changdeokgung (창덕궁 소극장)

684.5M 2021-12-07

88-1, Donhwamun-ro, Jongno-gu, Seoul
+82-2-742-7278

Theatre Changdeokgung is located across from Changdeokgung Palace in the Gugak-ro Special Cultural Zone of Seoul. To recreate the traditional Korean entertainment setting and offer a better view of the stage, the theater is designed with floor seatings facing a platform stage. The theater offers a wide array of performances including samulnori (traditional Korean percussion quartet), traditional Korean music, and madanggeuk (a play infused with traditional music and performances). First time visitors often find the creative and cozy experience create a lasting memory of Korean culture and arts. Also nearby the theater are a number of tourist attractions including Changdeokgung Palace, Unhyeongung Palace, Jongmyo Shrine, and Insa-dong.

Myeong-dong Tourist Information Center (명동관광정보센터)

687.3M 2023-01-03

66, Eulji-ro, Jung-gu, Seoul
+82-2-778-0333

Myeong-dong Tourist Information Center provides information on traveling, shopping, attractions, and more in Seoul. Service is provided in Korean, English, Japanese, and Chinese. The center also offers experience programs like using Hangeul stamps.

Myeong-dong (명동)

688.2M 2024-05-17

66, Eulji-ro, Jung-gu, Seoul
+82-2-778-0333

Myeong-dong is one of the primary shopping districts in Seoul. The two main streets meet in the center of the block with one beginning from Myeong-dong Subway Station (Seoul Subway Line No. 4) and the other from Lotte Department Store at Euljiro. Many brand name shops and department stores line the streets and alleys. Common products for sale include clothes, shoes, and accessories. Unlike Namdaemun or Dongdaemun, many designer brands are sold in Myeong-dong. In addition, several major department stores have branches here, including Lotte Department Store, Shinsegae Department Store, Myeong-dong Migliore, Noon Square and M Plaza. The department stores carry many premium labels and other fashionable goods at reasonable prices.

Myeong-dong also has family restaurants, fast food, plus Korean, Western and Japanese dining options. Many restaurants in Myeong-dong specialize in dongaseu (pork cutlet) and kalguksu (noodle soup). Other businesses in the area include hair salons, banks and theaters.

Bugeogukjip (북어국집)

688.6M 2024-12-27

38, Eulji-ro 1-gil, Jung-gu, Seoul
+82-2-777-3891

Bugeogukjip (formerly “Teojutgol”) is a restaurant behind City Hall in Seoul that has been serving up authentic dried Pollack soup since 1968. Despite a name change, the restaurant has proudly stood in this same location for decades, earning a strong reputation for its dried Pollack soup made using traditional cooking methods.

Since the restaurant only serves one thing—dried Pollack soup—there are few preparations to be made and the meal arrives on your table in minutes. Customers are free to serve themselves basic side dishes such as kimchi and can have as many servings of rice as they’d like, allowing diners to enjoy a hearty meal at a low price. While the restaurant’s design and menu may be simple, Bugeogukjip takes pride in its long history and the careful efforts that have earned it a reputation as one of the most notable restaurants in Seoul.

Seosulla-gil Road (서순라길)

708.6M 2024-10-14

150-3 Jong-ro, Jongno-gu, Seoul

Seosulla-gil Road is a road that was used by the nightguards during the Joseon dynasty. The road is on the west of Jongmyo Shrine with various attractions nearby including Ikseon-dong, Insa-dong, Bukchon, and Samcheong-dong, as well as restaurants, cafes, and handicraft workshops. The road is also a beautiful date course with flowers in spring and fall foliage in autumn..

Matthew Chang Anguk (메튜장 안국) - Area information - Korea travel information