National Souvenirs Center [Tax Refund Shop] (한국관광명품점)
884.5M 2024-04-23
14, Insadong 5-gil, Jongno-gu, Seoul
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Gyeongbokgung Palace (경복궁)
890.7M 2025-06-19
161 Sajik-ro, Jongno-gu, Seoul
+82-2-3700-3900
Gyeongbokgung Palace was built in 1395 as the official palace of the Joseon dynasty by Yi Seong-gye, the future King Taejo and founder of the new regime. Gyeongbokgung Palace is commonly referred to as the Northern Palace because of its location to the north, comparied to Changdeokgung Palace in the east and Gyeonghuigung Palace in the west. Gyeongbokgung Palace is arguably the most beautiful and is the largest of all five palaces. Many Joseon kings were crowned here. The premises were once destroyed by fire during the Imjin War (1592-1598). However, all of the palace buildings were later restored under the leadership of Heungseondaewongun during the reign of King Gojong. The assassination of Empress Myeongseong, however, resulted in Gyeongbokgung Palace losing its function as a royal palace, eventually witnessing the downfall of the Joseon dynasty. Gyeongbokgung Palace retains the original Gyeonghoeru Pavilion, a prime example of Joseon architecture, and the Hyangwonjeong Pavilion and pond. The sculptures in the Geunjeongjeon Hall exemplify Joseon-era sculpture techniques. The west side of the area outside Heungnyemun Gate is occupied by the National Palace Museum of Korea, while the eastern side of Hyangwonjeong Pavilion within the Gyeongbokgung Palace is occupied by the National Folk Museum of Korea.
Gyeongbokgung Palace Jagyeongjeon Tea Ceremony (경복궁 자경전 다례체험행사)
890.2M 2020-03-12
161, Sajik-ro, Jongno-gu, Seoul
• 1330 Travel Hotline: +82-2-1330 (Korean, English, Japanese, Chinese) • For more info: +82-2-3210-4683
This traditional tea ceremony experience takes place at Jagyeongjeon Hall in Gyeongbokgung Palace every Saturday and Sunday. Participation is by reservation on a first come, first serve basis.
The ceremony includes a tea culture demonstration and experience, making honey cakes, traditional etiquette introduction, and lectures related to tea culture. To participate in the tea ceremony, download the application form from the Korea Cultural Heritage Foundation website and submit the form through email.
Royal Culture Festival (궁중문화축전)
890.7M 2024-07-17
161 Sajik-ro, Jongno-gu, Seoul
+82-1522-2295
The Royal Culture festival is held at the five Royal Palaces and Jongmyo Shrine. The festival first began in 2014 and provides visitors with first-hand knowledge of these important cultural heritages through unique performances, exhibitions, experiences and programs. The festival expanded in 2021 to be hosted twice a year, in spring and in fall.
Palace Royal Guard Changing Ceremony (수문장 교대의식)
891.6M 2025-07-11
161 Sajik-ro, Jongno-gu, Seoul
+82-2-3210-1645
In the Joseon dynasty, the royal guards of the palace were gatekeepers who were responsible for guarding the the main gates of Gyeongbokgung Palace as well as the main gates of the city such as Heunginjimun Gate and Sungnyemun Gate. The royal guards worked in shift duties and were in charge of opening and closing Gwanghwamun Gate. Before the royal guard system was enforced in 1469, the palace gates were protected by soldiers of the central army. The Palace Royal Guard Changing Ceremony held at Gyeongbokgung Palace and the Gwanghwamun area reenacts the guard-changing procedure that took place during the Joseon dynasty, along with the reproduction of costumes and weapons, based on historical records.
Insa-Dong National Souvenir Center (한국관광명품점(인사동))
892.1M 2020-11-07
14, Insadong 5-gil, Jongno-gu, Seoul
+82-2-735-6529
Operated by the Ministry of Culture, Sports, and Tourism and Korea Tourism Association, the National Souvenir Center has strict standards for the brands sold, only allowing those which have won various prizes and passed thorough screening. Shoppers can be assured of high quality and high class products.
Insadong Cultural Street (인사동 문화의 거리)
899.0M 2023-12-26
Insa-dong, Jongno-gu, Seoul Metropolitan City
Insadong Cultural Street is a popular tourist destination for visitors from all around the world, thanks to its numerous art galleries, restaurants serving Korean table d’hote, traditional teahouses, and street vendors lining the streets. Its most recognizable feature is the use of Hangeul (Korean script) in storefronts, which allows the visitors to really see just what makes this place so special. Unlike the nearby Ikseon-dong Hanok Street, Insadong Cultural Street has larger streets with wider stores, so it is much easier to traverse. On evenings and weekends, one can find buskers performing on the side of the road.
OH!WABA (오!바바)
901.7M 2021-03-19
81, Seosulla-gil, Jongno-gu, Seoul
+82-2-6083-9167
A waffle shop. The best menu at this restaurant is waffle. This is a cafe located in Jongno, Seoul.
Imun Seolnongtang (이문설농탕)
911.6M 2025-06-18
38-13 Ujeongguk-ro, Jongno-gu, Seoul
+82-2-733-6526
Imun Seolnongtang has been serving its hearty seolleongtang for over a hundred years since it first opened in 1907. Even its name has a long history: the word imun comes from Imun-gol, the now-obsolete name of the restaurant’s location, and seolnongtang, an old variation of the word seolleongtang. During the Japanese colonial rule, the restaurant’s regular customers included Gijeong Son, the marathon gold-medalist at the 1936 Berlin Olympics. The meal served at this restaurante is reputed to stay consistent from the Japanese colonial period.
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