Jeongdong Observatory (정동전망대)

1.2Km 2022-08-11

15, Deoksugung-gil, Jung-gu, Seoul
+82-2-120

Jeongdong Observatory is located on the 13th floor of Seoul City Hall Seosomun building. The observatory has a cafe inside where visitors can enjoy a drink while gazing upon the magnificent view of Deoksugung Palace from above. In addition, the walls of the cafe are decorated with photos of old Jeongdong.

Bugeogukjip (북어국집)

1.2Km 2024-12-27

38, Eulji-ro 1-gil, Jung-gu, Seoul
+82-2-777-3891

Bugeogukjip (formerly “Teojutgol”) is a restaurant behind City Hall in Seoul that has been serving up authentic dried Pollack soup since 1968. Despite a name change, the restaurant has proudly stood in this same location for decades, earning a strong reputation for its dried Pollack soup made using traditional cooking methods.

Since the restaurant only serves one thing—dried Pollack soup—there are few preparations to be made and the meal arrives on your table in minutes. Customers are free to serve themselves basic side dishes such as kimchi and can have as many servings of rice as they’d like, allowing diners to enjoy a hearty meal at a low price. While the restaurant’s design and menu may be simple, Bugeogukjip takes pride in its long history and the careful efforts that have earned it a reputation as one of the most notable restaurants in Seoul.

HiKR Ground (하이커 그라운드)

1.2Km 2025-10-29

40 Cheonggyecheon-ro, Jung-gu, Seoul

Located inside the Korea Tourism Organization Seoul Center, HiKR Ground is a Korean tourism publicity center where visitors can experience K-pop and view media art at the same time. The name "HiKR Ground" embodies the meaning that Korea (KR) will greet ("Hi") global tourists and become a playground. Notably, it provides Korean tourism content in multiple ways for the younger generation to enjoy. On the first floor, there is a space to enjoy various media arts through the large media screen HiKR Wall, where visitors can see "Landscape of the New City" by media artist Lee Lee-nam, and Korean tourism videos submitted by global hallyu fans. On the second floor, visitors can make their own K-pop music videos using the XR Live Studio. At the window facing the restored Cheonggyecheon Stream, there is a mesmerizing artwork called ''North Wall'' by installation artist Suh Do-ho. On the third and fourth floors, visitors can get immersed in Korean local tourism through various arts, experiences, and exhibitions.

We Ride (위라이드)

1.2Km 2023-07-28

40 , Cheonggyecheon-ro, Jung-gu, Seoul

"The best way to tour Seoul"
With WeRide's certified tour guides, travelers can experience unforgettable memories by riding an electric bicycle to attractions hidden all over Seoul. The tour takes 2 hours and 30 minutes, and participants can safely tour around Seoul with a professional guide. The fun of electric bicycles adds to the joy of the guide's story of Korean culture. If there are guests who cannot ride bicycles, they can use electric rickshaws. There is also a bicycle rental service for bicycle riders traveling in Korea.

Mediround.Corp (주식회사 메디라운드)

1.2Km 2025-10-23

10F, Unit B1031, 8, Gangnam-daero 69-gil, Seocho-gu, Seoul

Mediround is a specialized infrastructure service company providing expert assistance (HELP) for attracting international patients.

- H (Human Resource): Matching medical interpreting and customer service (CS) personnel
- E (Education): Training and development of professionals for international patient attraction
- L (Logic): Registration of international patient attraction institutions and setting up attraction business infrastructure
- P (Promotion): Development of international patient attraction products and global promotion

Mediround operates the international medical coordinator subscription service, Mycoordy. Mycoordy offers information on Korean medical institutions, online consultation, reservation services, interpretating support, and payment services.

MJ FLB ((주)엠제이에프엘비)

1.2Km 2025-10-23

#809, 8F, 40 Cheonggyecheon-ro, Jung-gu, Seoul

MJ FLB attracts foreign patients in eight medical specialties (plastic surgery, dermatology, dentistry, ophthalmology, gynecology, men's urology, orthopedics, and physical checkups), mainly targeting Chinese-speaking clients. It provides dedicated reservation and consultation services to foreign patients. Additionally, it has professional Chinese medical interpreters to ensure smooth communication between the hospital staff and patients, thus ensuring an efficient treatment. MJ FLB attracts foreign patients through customized social media promotions and marketing collaborations with influencers who have experienced its hospital services.

National Theater of Korea (국립극장)

1.3Km 2024-03-06

59, Jangchungdan-ro, Jung-gu, Seoul
+82-2-2280-4114

The National Theater of Korea opened in 1950 as the first national theater in Asia. It is the only production theater that takes traditional arts to recreate them as contemporary art. It offers various types of theaters, such as Haeoreum Grand Theater, Daloreum Theater (middle-size), Immersive Studio ByeolByeol (small-size), and Haneul Round Theater with a circular stage structure. In addition, the Museum of Performing Arts, Cultural Plaza, and other convenience stores and coffe shops offer pleasure and relax to its visitors.

Jongno 3 (sam)-ga Pocha Street (종로3가 포장마차 거리)

1.3Km 2025-11-06

12-1, Gwan-su-dong, Jongno-gu, Seoul

It is one of Seoul's representative Pocha Streets boasting history and tradition. When you come out of Jongno 3-ga Station, exit 6 (toward the Nakwon Music Mall), you will find a lot of food stalls with a crowded atmosphere. There are vinyl covered areas and open areas, so you can choose according to your taste. It is a heaven for snacks such as Chicken feet, Octopus, Udon Kimchi Pancakes, and Rolled Omelet.

NKDB North Korean Human Rights Exhibition Hall (북한인권전시실)

1.3Km 2025-11-13

393 Samil-daero, Jongno-gu, Seoul

The NKDB North Korean Human Rights Exhibition Hall is a permanent exhibition space dedicated to North Korean human rights. Although it is a small space, it resonates deeply and serves as a "dark tourism" site that records and testifies to the ongoing reality of human rights violations in North Korea. The North Korean Human Rights Information Center (NKDB), which operates this exhibition hall, is the organization that collects and archives the most extensive records of human rights concerning North Korean residents in the world. The testimonies and records presented here represent a living history, a story unfolding in the present, unavailable elsewhere. Through donated North Korean artifacts, including these records, visitors can glimpse the present-day North Korea and encounter artwork by North Korean defectors.

Olive Young - Mugyodong Branch [Tax Refund Shop] (올리브영 무교동점)

1.3Km 2024-06-26

1F, 24, Mugyo-ro, Jung-gu, Seoul

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Jeongdong Observatory (정동전망대) - Area information - Korea travel information