Jongno 3(sam)-ga Jewelry District (종로3가 귀금속 전문상가)

3.6Km 2025-06-30

Jongno3-ga, Jongno-gu, Seoul-si

There is an enormous selection of wholesalers and retail jewelry stores in this district, spread throughout Jongno 3(sam)-ga and 4(sa)-ga. The glittering showcases here are especially popular amongst young people and foreign tourists looking to find fine jewelry at affordable prices. Stores in the jewelry district have a selection of designs that are extraordinarily diverse and prices that are 20 to 40% lower than at other jewelry outlets in Korea.

Spa Lei (스파레이)

3.6Km 2022-09-19

5, Gangnam-daero 107-gil, Seocho-gu, Seoul
+82-2-545-4002

Situated in Seocho-gu Jamwon-dong, is an exclusive women-only jjimjilbang and sauna that presents a traditional eastern European atmosphere with high-class facilities and a variety of convenient amenities.

Ilmin Art Museum (일민미술관)

3.6Km 2022-09-27

152, Sejong-daero, Jongno-gu, Seoul

The Ilmin Art Museum located in former Dong-A Newspaper Building, was formed in honor of their honorable and late CEO Kim Sang-man. The museum was established in December of 1996, and with a full renovation in 2001, large exhibition hall and Ilmin collection was placed in. Through the renovation, the combination of glass and steel made Artrium aimed to become one of the best comtemporary museum, connecting the museum to the streets of Gwanghwamun.

This museum boasts a large Ilmin collection. There are 430 pieces of Ilmin collection from Goryeo dynasty (918-1392) to present, 1,200 pieces in the Donga Newspaper's collection of art, and 100 pieces of art owned by Hyundai Corporation. The Ilmin Collection mostly consists of pieces that Kim Sang-man collected from ceramics to aesthetic paintings. The Dongah Newspaper's collection has time-relevant pieces that are important in history.

Seosulla-gil Road (서순라길)

3.6Km 2024-10-14

150-3 Jong-ro, Jongno-gu, Seoul

Seosulla-gil Road is a road that was used by the nightguards during the Joseon dynasty. The road is on the west of Jongmyo Shrine with various attractions nearby including Ikseon-dong, Insa-dong, Bukchon, and Samcheong-dong, as well as restaurants, cafes, and handicraft workshops. The road is also a beautiful date course with flowers in spring and fall foliage in autumn..

KstarROAD 한류스타거리 (KstarROAD Hallyu Star Road)

3.6Km 2024-03-05

394, Apgujeong-dong, Gangnam-gu, Seoul

The K-Star ROAD is a place to meet the stories of celebrities who were at the forefront of the K-Wave phenomenon. The road features art toy statues inspired by K-Pop bands, such as SNSD, EXO, and TVXQ, while terminals next to shops help you find the fashion shops and restaurants frequented by celebrities. Moreover, the schools attended by the celebrities, houses in which they used to live, and other spots that capture their stories can also be found on this street.

Tapgol Park (탑골공원)

3.6Km 2024-03-04

99, Jong-ro, Jongno-gu, Seoul
+82-2-731-0534

Tapgol Park is the first modern park in Seoul. Having been the site of the Buddhist temple of Wongaksa Temple since 1467, the land was turned into a park in 1897. The park has a significant presence in Korean history, being the place where the March 1 Independence Movement began in 1919. One can find historical sites that hearken back to the struggle, such as the Palgakjeong Pavilion, the center of the movement; cultural heritage sites such as the Ten-story Stone Pagoda of Wongaksa Temple Site and the Stele for the Construction of Daewongaksa Temple at Wongaksa Temple Site; and monuments such as the independence movement relief plate, murals, the statue of Son Byeong-hee, and the statue of Han Yong-un.

Jeongdong Guksi (정동국시)

3.6Km 2024-06-19

5 Jeongdong-gil, Jung-gu, Seoul
02-732-0114

Jeongdong Guksi features a rich soup with a clean taste, created by carefully removing the oil dozens of times while boiling Korean beef bones for 15 hours. The restaurant uses this same beef bone broth in their mandutguk (dumpling soup), something not many restaurants do. The rich flavor of the broth combined with the soft dumplings, made in-house daily, is a must-try. The restaurant is also surrounded by many cultural and artistic spaces, making it a great addition to tours in the area.

The Souvenir Fair (2025 대한민국 관광기념품 박람회)

3.6Km 2025-10-27

281 Eulji-ro, Jung-gu, Seoul
+82-10-8315-5434

The Souvenir Fair brings together various companies and local governments to showcase a variety of souvenirs, both traditional and trendy. Visitors can freely explore the exhibition space, enjoy souvenir shopping, and take part in various programs. Highlights of the fair include an exhibition of competition-winning works, a zone featuring outstanding local souvenirs, and a special exhibition of overseas souvenirs.

Sindang-dong Tteokbokki Town (신당동떡볶이골목)

3.6Km 2022-10-25

10-18, Dasan-ro 33-gil, Jung-gu, Seoul
+82-2-2236-9135

Sindang-dongTteokbokki Town started in the late '70s, although the alley did not become famous until the '80s. At that time, each restaurant had its own DJ booth, with the image of the "cool DJ" who played the music becoming a symbol of Sindang-dong Tteokbokki Town. In addition, this period also marked the prime time of high school baseball where students would crowd the streets on days when Duksoo Commercial High School and Sunrin Commercial High School (now Sunrin Internet High School) played against one another. Although these high school students have aged, they continue to visit the area, reliving their youth and continuing to indulge in the specialty tteokbokki.

However, some claim the history of this alley began in the 1950s. The owner of Mabongnim Halmeoni Tteokbokki restaurant says tteokbokki was being sold as early as 1953 as the area used to be home to Donga Theater and she sold tteokbokki, corn and potatoes to those visiting the theater. At first, tteokbokki was simply made with gochujang (red chili paste) but as time went by, cooks decided the dish could be more than just a snack. By adding ingredients like eggs, cellophane noodles, fish cakes, instant noodles and more recently squid, prawn and cheese, tteokbokki can be made more delicious and turns this beloved snack into a full meal.

LoL Park (롤파크)

3.6Km 2025-11-04

33 Jong-ro, Jongno-gu, Seoul

Lol Park is the venue where the largest-scale League of Legends competition in South Korea, LCK (League of Legends Champions Korea), is held. It serves as a space for various esports events and activities, featuring spectator seating, LCK Arena (lounge), Riot Store (merchandise shop), PC rooms, and café.

Jongno 3(sam)-ga Jewelry District (종로3가 귀금속 전문상가) - Area information - Korea travel information