Matthew Chang Anguk (메튜장 안국)

603.4M 2025-07-14

33 Yulgok-ro, Jongno-gu, Seoul

Matthew Chang Anguk flagship store uses the whole space to bring the brand's philosophy to life through fragrance. Located in Anguk, the heart of Korea's tradition and aesthetics, the store's tranquil atmosphere sets the mood for visitors to try on and experiment with the brand's carefully selected perfume collection. The staff provides assistance in recommending the perfect scent according to visitor's preference, mood, and nostalgia. The store also has a section dedicated to body care products, such as hand wash and body lotion.

Hanboknam (한복남)

604.8M 2021-01-27

17, Bukchon-ro 5ga-gil, Jongno-gu, Seoul
+82-10-6485-8507

Started in Jeonju in 2012, Hanboknam strived to promote the beauty of hanbok, earning recognition by the Ministry of Culture, Sports and Tourism in 2015. Following this, Hanboknam opened a hanbok exhibition and rental shop in the Bukchon area of Seoul in 2016. The shop provides customers with numerous styles of hanbok, from royalty to beggars. The rental shop also offers various accessories to pair with the different hanbok for a complete look.

853 (팔오삼)

604.4M 2024-03-15

16 Insadong 12-gil, Jongno-gu, Seoul
+82-70-8832-0853

853 is a pork barbecue restaurant located in a renovated hanokin Insa-dong, offering various cuts of pork such as shoulder, belly, blade-end fatback, and pork neck. They use thick cuts of domestically sourced pork and grill them to perfection, ensuring they are juicy and flavorful. Customers can enjoy dipping their meat in one of four sauces: Himalayan rock salt, mustard seeds and wasabi, salted cutlassfish intestines, and barley mixed paste. Their flying fish roe riceball mixed with pickled radish salad, burdock root, flying fish roe, perilla leaves, and mayonnaise pairs perfectly with the meat.

High - Anguk Branch [Tax Refund Shop] (하이엔드코리아 안국)

609.1M 2024-04-17

1F, 62-5, Insadong-gil, Jongno-gu, Seoul

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Vegetarian Restaurant Osegyehyang (채식요리전문점 오세계향)

613.3M 2024-03-18

14-5 Insadong 12-gil, Jongno-gu, Seoul
+82-2-735-7171

Osegyehyang is a vegetarian restaurant located in Insa-dong. It specializes in vegetarian cuisine, offering a variety of dishes including noodles, traditional Korean dishes, and specialty items. Some of its popular dishes include maesil tangsuchae (vegan deep-fried pork with sweet and sour sauce), pyogobeoseotmari (rolled shiitake mushrooms), vegan yangnyeom chicken (vegan seasoned fried chicken), tteokbokki, jjajangmyeon (black bean sauce noodles), jjamppong (spicy seafood noodle soup), vegan steak, and bulgui ttukbaegi (vegan bulgogi), all prepared without meat but still delicious.

Seoul Museum of Craft Art (SeMoCA) (서울공예박물관)

618.3M 2025-06-19

4 Yulgok-ro 3-gil, Jongno-gu, Seoul

The Seoul Museum of Craft Art (SeMoCA), the first public museum of craft art in Korea, opened its doors in Anguk-dong, Jongno-gu, in July 2021 after renovating five buildings of the former Pungmoon Girls’ High School. SeMoCA studies and shares not only works, but also information, records, people, and environment related to craft art with the goal of becoming a dynamic platform for experiencing the technical, practical, artistic, and cultural values of craft.
SeMoCA holds a collection that comprises various crafts and craft materials covering multiple fields and eras from the traditional to the present. SeMoCA also holds exhibitions that feature the history of craft from traditional to contemporary art as well as local and children’s crafts, along with programs that utilize the museum’s craft installations, craft archives, craft library, and craft resource management system.
The site of the museum has deep historical roots as it is also the Andong Secondary Palace Site, where a detached palace was constructed as a royal residence for King Sejong’s son Prince Yeongeung, and served as a venue for royal celebrations, such as the wedding of King Sunjong. The site is also at the center of Jongno-gu, where Joseon-era master artisans (“gyeonggongjang”) of the royal palace produced and delivered craft works.

World Jewellery Museum (세계장신구박물관)

625.5M 2023-09-21

2, Bukchon-ro 5na-gil, Jongno-gu, Seoul
+82-2-730-1610

Situated in the gallery district in the back alley of Samcheong-dong (east of Gyeongbokgung Palace), the World Jewellery Museum houses 3,000 jewelry pieces from 60 countries, which have been collected over 30 years. Of which, 1,000 have been selected for display. The first floor contains an Amber Wall that goes back as far as 50 million years, the Golden Hall (El Dorado), the Necklace Hall, and the solemn Alter of the Cross. The second floor holds a mask wall, rings, beads and ivory as well as modern jewelry.

Neulmajung (늘마중)

634.6M 2024-01-12

11-5 Insadong 10-gil, Jongno-gu, Seoul

Makgeolli is a traditional liquor made from rice or wheat as a main ingredient and with yeast and various other ingredients. Its uniqueness lies in the main ingredient or yeast used, thus a variety of makgeolli made with local specialties can be found throughout Korea. Neulmajung is a pub restaurant that serves 34 types of makgeolli from all over the country, as well as many foods that go well with them. In addition, its soft wooden interior creates a comfortable atmosphere. Its representative dish is haemul pajeon (seafood and green onion pancake), made with plenty of ingredients. They also serve crispy pan-fried gamja jeon (potato pancake) and memil jeonbyeong (buckwheat crepe), rich in both flavor and taste as it is made with buckwheat from Bongpyeong, Gangwon-do, all of which are a perfect paring to makgeolli.

Insa-dong Maneul Bossam (인사동마늘보쌈)

643.6M 2024-03-18

12-5 Insadong 8-gil, Jongno-gu, Seoul
+82-2-735-7885

Insa-dong Maneul Bossam is a Korean restaurant nestled in the alleys of Insa-dong. Specializing in dishes like maneul bossam (kimchi cabbage wraps with pork and garlic), kimchi jjim (braised kimchi), nakji bokkeum (stir-fried octopus), buchujeon (chive pancake), kimchijeon (kimchi pancake), yeolmu naengmyeon (cold buckwheat noodles with young summer radish kimchi), and bam makgeolli (unrefined chestnut rice wine). Their signature dish, the bossam jeongsik (kimchi cabbage wraps with pork set menu), features pork belly boiled in a secret broth, served with a sweet garlic sauce for dipping, along with seaweed soup, fresh vegetables for wrapping, dried radish salad, and side dishes. They also offer set menus for two people, and neomu hansang set menu.

Choedaegamne (최대감네)

644.2M 2024-03-18

12-3 Insadong 8-gil, Jongno-gu, Seoul
+82-2-733-9355

Choedaegamne is a traditional Korean restaurant located in a hanok in Insa-dong, with a garden and a pond, and has been in operation for over 100 years. One of their popular dishes is the sangchu shabu jeongsik (shabu with rice in a cabbage set menu), where vegetables and meat are cooked in a broth and then enjoyed with noodles, served with a small rice ball on lettuce. They also offer a so galbijjim jeongsik (steamed beef ribs set menu) and bulgogi jeongsik (bulgogi set menu), served with lotus leaf rice and soybean paste jjigae. After the meal, guests can enjoy tea in the garden.

Matthew Chang Anguk (메튜장 안국) - Area information - Korea travel information