Pyounghwa (Pyeonghwa) Fashion Town (서울 평화시장) - Area information - Korea travel information

Pyounghwa (Pyeonghwa) Fashion Town (서울 평화시장)

Pyounghwa (Pyeonghwa) Fashion Town (서울 평화시장)

1.8Km    2025-01-06

274, Cheonggyecheon-ro, Jung-gu, Seoul
+82-2-2265-3531~3

The Pyounghwa Fashion Town market in Dongdaemun has been selling fashion clothing and accessories for over 50 years ever since the end of the Korean War. It was here that in 1953 North Korean refugees started selling clothes made from US army uniforms. Their market was then named Pyounghwa, which means peace, in the hope that no other wars would be fought on Korean soil. The Pyounghwa Fashion Town was therefore the beginning of the 30,000 stores that now make up Dongdaemun Fashion Town, which is seen as one of the global centers of the fashion industry.

Spread over a large area, this historical fashion market is divided into several districts, the ‘Gu Pyounghwa Fashion Town’ is the oldest, and there is also the ‘Shin Pyounghwa Fashion Town’, ‘Dong Pyounghwa Fashion Town’, and ‘Cheong Pyounghwa Fashion Town’.

Hanok Guesthouse Dongchonchae (한옥 게스트하우스 동촌재)

Hanok Guesthouse Dongchonchae (한옥 게스트하우스 동촌재)

1.8Km    2024-12-23

21-10 , Jahamun-ro 11-gil, Jongno-gu, Seoul
+82-10-8561-5227, +82-10-9127-5227

Dongchonjae is a hanok guesthouse in Seochon, Jongno, Seoul. The the Anchae(women's quarters) consists of four sleeping rooms and a cheongmaru lounge space, plus kitchen and toilet. (There are  also shared toilets in the yard.) Cooking is not allowed, but guests are welcome to bring in prepared food. A free breakfast is provided. Guests can watch movies in the yard or main hall, and can use the refrigerator and washing machine. A guided night tour of Seoul City Wall is offered, as is a tea ceremony, and rice-cake making experience.

Cheonggyecheon Old Books Street (청계천헌책방거리)

Cheonggyecheon Old Books Street (청계천헌책방거리)

1.8Km    2023-12-22

20 Jangchungdan-ro 13-gil, Jung-gu, Seoul

Walking east along Cheonggyecheon Stream, which flows near Sewoon Plaza, you will see a cluster of small bookstores. Books published 30 to 50 years ago, and various out-of-date magazines are piled up in about ten bookstores. You can indirectly experience the old culture and history that formed the basis of K-content, and sometimes you can also find foreign books. Nearby is Dongdaemun Market, a wholesale market selling various subsidiary materials, and Pyounghwa Market (open from night to early morning), where you can browse clothing fabrics, which are excellent places to visit together.

Arumdaun Nara Dermatology Clinic - Myeongdong (아름다운나라피부과의원 명동점)

1.8Km    2025-11-21

4th Floor, 6 Myeongdong 8na-gil, Jung-gu, Seoul

Founded in 2000. Our clinic is led by a board-certified dermatologist. One of only 2% of doctors in Korea who are certified dermatology specialists who personally provides all consultations and treatments.

Deoksugung Palace's Daehanmun Gate (덕수궁 대한문)

Deoksugung Palace's Daehanmun Gate (덕수궁 대한문)

1.9Km    2025-01-13

99 Sejong-daero, Jung-gu, Seoul
+82-2-771-9951

Located near City Hall station, Daehanmun Gate is the main gate of Deoksugung Palace, one of the princiapl five palaces of Joseon dynasty. The name "Daehan" means wish for eternal prosperity of the Korean Empire. In front of the gate, the Palace Royal Guard Changing Ceremony is held twice daily, along with the reproduction of costumes and style throughout the year.

Jeongdong Culture Night (정동야행)

Jeongdong Culture Night (정동야행)

1.9Km    2025-05-20

99 Sejong-daero, Jung-gu, Seoul
+82-2-3396-4625

Jeongdong Culture Night is dedicated to promoting the history and culture of Jeongdong, a neighborhood in Jung-gu, Seoul. The festival programs allow participants to understand how the history is connected to today's culture and offers an opportunity to view Jeongdong's cultural facilities in a different perspective.

Harmony Mart Myeong-dong Station Branch (하모니마트 명동역점)

Harmony Mart Myeong-dong Station Branch (하모니마트 명동역점)

1.9Km    2024-12-23

58 , Myeongdong 10-gil, Jung-gu, Seoul
+82-2-752-2269

Harmony Mart Myeongdong Station Branch is a discount supermarket specializing in Korean products popular with foreign tourists. It’s on the 1st basement floor of the Shinil Building annex, just a minute's walk from Exit 8 of Myeongdong Subway Station, Jungu, Seoul. Shop here for kimchi, seaweed, ginseng products, tea, ramen, handicrafts, daily necessities and souvenirs. English, Chinese, and Japanese are spoken, and payments can be made in yen and yuan. With purchases of KRW 50,000 or more, there’s free delivery to accomodations within a 5km radius.

Reberry Clinic Myeongdong (리베리의원 명동점)

1.9Km    2025-11-28

#201, 2nd Floor & #301, 3rd Floor, 58 Myeongdong 10-gil, Jung-gu, Seoul

1. A dedicated medical director is personally assigned to each client, ensuring responsible and individualized care.
2. We go beyond consultation — every session is a professional medical treatment.
3. With our LifeBiz AI-powered 3D analysis camera, we provide an objective and precise facial assessment.
4. Our treatments are guided by a scientific skin-type classification system for accurate and tailored results.
5. Through 3D facial analysis, pigmentation diagnosis, and skin-type classification, we design a fully customized treatment pathway.
6. At Libery Clinic Aesthetic, we offer not only advanced medical procedures, but also warm décolleté and therapeutic massage care for a holistic experience.

Heunginjimun Gate - Dongdaemun Gate (흥인지문)

Heunginjimun Gate - Dongdaemun Gate (흥인지문)

1.9Km    2025-10-23

288, Jong-ro, Jongno-gu, Seoul
+82-2-2148-1842

Heunginjimun Gate was built to protect Hanseongbu, which historically housed essential government facilities. Heunginjimun Gate was the gate on the east side of the outer wall of Seoul Fortress among eight gates. It is referred to as Dongdaemun Gate as well. The gate was constructed during King Taejo’s 5th year in 1396, remodeled during the reign of King Danjong in 1453, and was newly built in 1869 during the sixth year of King Gojong’s reign in 1869.

The gate features a hipped roof with five front and two side compartments on a two-storied building. The thin and weak bracket system supports the eaves and is excessively decorated, reflecting the construction features of the late Joseon period. Also, outside of the fortress is the half-circle-shaped Ongseong, a small wall, to protect the gate.

One of the unique factors of Heunginjimun Gate is that it is the only gate among Seoul’s eight to have Ongseong, further exhibiting the style of construction used during the late Joseon period.

Daeo Bookstore (대오서점)

Daeo Bookstore (대오서점)

1.9Km    2025-11-05

55 Jahamun-ro 7-gil, Jongno-gu, Seoul

Daeo Bookstore is the oldest bookstore in Seoul that has been maintained in one place since it opened in 1951. Recently, it has been refurbished as a cultural space with a cafe, where one can enjoy coffee, exhibitions, and performances while looking at the yard. Visitors who just want to browse can purchase a souvenir postcard set for admission. Taking a closer look at books that feel the years and objects that have traces of use, they appear to come rather new.