Seopyeonje; The Original(서편제; The Original) - Area information - Korea travel information

Seopyeonje; The Original(서편제; The Original)

2.0Km    2025-12-04

서울특별시 중구 정동길 43 (정동)

Jeongdong Theater (국립 정동극장)

2.0Km    2024-06-19

43 Jeongdong-gil, Jung-gu, Seoul
+82-2-751-1500

Jeongdong Theater is located along Deoksugung Stone Wall Path and serves as a cultural hub for local citizens. Opened in 1995, Jeongdong Theater is historically significant as it was established to restitute the legacy of Wongaksa, the first modern theater in Korea. Jeongdong Theater features numerous critically-acclaimed productions, such as “Traditional Art Performance,” “Masters Exhibition,” and “Art Frontier,” as well as programs like “Art Stage at Noon” that are geared toward the general public. As a result, Jeongdong Theater has become one of Korea's representative traditional arts performance theaters and was designated as a Seoul Future Heritage in 2015.

The theater successfully held the performance “Miso” in 2010, featuring the traditional musical "Love Songs from Chunhyang," written and created by Jeongdong Theater. The musical attracted many international visitors from all over the world, passing on Korean cultural values and beauty, as well as gaining the attention of critics worldwide. In addition, the theater also produced "The 2nd Story of Miso: Baebijang-jeon," offering a modern interpretation of the fundamental values found in Korea's culture and art.

Shinsegae Department Store - Main Store (신세계백화점 (본점))

2.0Km    2025-04-07

63 Sogong-ro, Jung-gu, Seoul
+82-1588-1234

Shinsegae Department Store opened its doors as the first modern department store in the country in 1960. It stands where Korea's first department store, the Japanese Misreukkosi Department Store, used to be in the 1930s. After undergoing remodeling in 2007, it reopened as a luxury hall, featuring diverse brands ranging from the top three international luxury brands to new designer brands. In addition, the Trinity Gardens and art halls in the department store serve as a cultural space for a shopping experience that combines art and shopping.

Starbucks Byuldabang (스타벅스 별다방)

2.0Km    2024-12-27

100 Toegye-ro, Jung-gu, Seoul

Byuldabang is a cozy space in the city, where the present and future of Starbucks coexist

Byuldabang is a special name. It combines the Korean words byul, which means stars, and dabang, which means a traditional space where people gather and talk over tea or drink. Byuldabang is the nickname Koreans generally use for Starbucks. Starbucks Byuldabang store opened in appreciation of customers of Starbucks Korea, celebrating its 22nd anniversary. This particular store is a Starbucks Reserve store with new concept food items, and is the first among Starbucks stores worldwide to have digital art wall decorations. The images projected to the art wall are “The Journey of Siren.” It is a surreal journey of Siren, who delivers coffee messages around the ocean, day and night. Customers love the story. 

Seongbuk-dong–Bukchon Hanok Village Course (성북동고택북촌산책길)

2.1Km    2025-11-06

68, Seonjam-ro 5-gil, Seongbuk-gu, Seoul

The Seongbuk-dong–Bukchon Hanok Village Course is a nostalgic path connecting famous old houses in Seongbuk-dong and Bukchon Hanok Village, divided by the old city walls. Along the way, you'll find historic sites like Gilsangsa Temple, Jeongbeopsa Temple, Han Yong-un’s Simujang House, and novelist Lee Tae-jun's House. The trail also features charming cultural spots, such as the traditional tea house Sooyeon Sanbang and the Seongbuk Museum of Art.

◎ Travel information to meet Hallyu’s charm - "Parasite"
The scene in the alley where Ki-woo visited Mr. Park's house in a wealthy neighborhood for expensive tutoring was filmed in a residential area in Seongbuk-dong. Seongbuk-dong, an old wealthy village, has luxury mansions lined up in. There are many pretty cafés and galleries here and there, so it's good to take a leisurely look around. Mr. Park's house was a filming set, which was demolished after filming.

Alleys of Changsin-dong (창신동골목길)

2.1Km    2025-11-05

38, Jibong-ro 11-gil, Jongno-gu, Seoul

K-movie <PARASITE> - A town full of nostalgia
On the day Kitaek's family returned home, the torrential rain flowed ferociously in streams. The alleys of Changsin-dong, with its narrow and steep stairs, were a good backdrop for visually representing the condition of the Kitaek’s family, who were about to fall. Changsin-dong is a warm and charming neighborhood where traces of the 70s and 80s can be felt.

Korean National Police Heritage Museum (경찰박물관)

2.1Km    2021-12-21

41, Saemunan-ro, Jongno-gu, Seoul
+82-2-3150-3681

The police museum opened on October 14, 2005 to give a better understanding of the job of the police and to offer a formal education to children who wish to become police officers in the future. The history hall of the museum is designed for visitors to learn about the history of Korean police at a glance, exhibiting information on the police force from the Joseon dynasty up until current times.

Visitors to the museum can pretend to be police officers by touching actual equipment and learning about an officer's daily tasks. Visitors can also get in patrol cars, wear a police uniform, experience shooting a gun through a simulation, and learn self-defense martial arts and arrest techniques. Visitors can also go to the museum jail.

Dongdaemun Design Plaza (동대문디자인플라자 (DDP))

2.1Km    2024-10-24

281 Eulji-ro, Jung-gu, Seoul
+82-2-2153-0000

Dongdaemun Design Plaza (DDP) has a meaning of Dream, Design, and Play. It holds various exhibitions, fashion shows, forums, conferences, and other domestic and international events. The building complex is divided into sections, which are named Allimteo, Beaumteo, Sallimteo, DDP Design Museum, Design Market & Eoullim Plaza, and Dongdaemun History & Culture Park. Designed by world-renowned architect Zaha Hadid, the building's exterior attracts the attention of many photographers with its delicate curves and bold shapes.

Namsangol Hanok Village (남산골한옥마을)

2.1Km    2025-07-14

28 Toegye-ro 34-gil, Jung-gu, Seoul

Namsangol Hanok Village opened in 1998 on the northern side of Namsan Mountain in the center of the capital. This village has five restored hanok (traditional Korean house) premises, a pavilion, a traditional garden, a performance art stage, and a time capsule plaza, making it a perfect spot for locals and tourists to take a leisure walk. Upon entering from the front gate, visitors will get a taste of Korea's traditional life while escaping from bustling city life. The traditional garden with its pavilion and old houses creates a peaceful ambiance before the forested Namsan Mountain. A time capsule commemorating Seoul’s 600th anniversary was buried in 1994 at the highest point of the village and is scheduled to be reopened 400 years later in 2394.

The five hanok premises at Namsangol Hanok Village once belonged to aristocrats and government officials of the Joseon dynasty. Each house was originally located in a different neighborhood, but they were all moved to this area and restored to their original form. The houses were rebuilt using their original materials, except for one house, where the materials were too old and deteriorated to be reused. The premises were carefully restored and replicated according to their original form to depict the owners’ social class and personality. These buildings are now used as an exhibit to portray the living environment during the Joseon dynasty and as a venue for educational and cultural programs for children and tourists.

Some of the unique programs and activities to participate in include wearing hanbok, folding hanji (traditional Korean paper), writing in Korean, traditional tea ceremony, traditional etiquette school, and herbal medicine experience. There are also taekwondo demonstrations and other various performances held around the village. Visitors can also try traditional games such as yunnori (traditional board game), or understand more about the area through a guided tour.

Gyeonghuigung Palace (경희궁)

2.1Km    2024-07-09

45 Saemunan-ro, Jongno-gu, Seoul
+82-2-724-0274

Gyeonghuigung Palace, a designated Historic Site, was originally called the large palace by Saemun Gate, or the Western Palace, for its location within the city. It was not until the eighth year of Gwanghaegun (1616) that the palace was used as a royal residence for the king, changing the name to Gyeongdeokgung Palace. The name later changed again to the current Gyeonghuigung Palace in 1760. The palace grounds included many halls but they were mostly all burned down in a fire in 1829. After the Japanese occupation began, all remaining buildings on the site were torn down and the palace grounds were turned into Gyeongseong Middle School (now Seoul High School). The school moved to Gangnam area in 1987, afterwhich the previous location was turned into a park. The palace grounds currently hold Seoul Museum of Art and walking paths, as well as a restoration of Heunghwamun Gate, the main gate of the palace, and Sungjeongjeon Hall, the main hall, completed in November 1994.