Insadong Cultural Street (인사동 문화의 거리) - Area information - Korea travel information

Insadong Cultural Street (인사동 문화의 거리)

1.8Km    2023-12-26

Insa-dong, Jongno-gu, Seoul Metropolitan City

Insadong Cultural Street is a popular tourist destination for visitors from all around the world, thanks to its numerous art galleries, restaurants serving Korean table d’hote, traditional teahouses, and street vendors lining the streets. Its most recognizable feature is the use of Hangeul (Korean script) in storefronts, which allows the visitors to really see just what makes this place so special. Unlike the nearby Ikseon-dong Hanok Street, Insadong Cultural Street has larger streets with wider stores, so it is much easier to traverse. On evenings and weekends, one can find buskers performing on the side of the road.

Deoksugung Palace's Daehanmun Gate (덕수궁 대한문)

1.8Km    2025-01-13

99 Sejong-daero, Jung-gu, Seoul

Located near City Hall station, Daehanmun Gate is the main gate of Deoksugung Palace, one of the princiapl five palaces of Joseon dynasty. The name "Daehan" means wish for eternal prosperity of the Korean Empire. In front of the gate, the Palace Royal Guard Changing Ceremony is held twice daily, along with the reproduction of costumes and style throughout the year.

Tteulan Teahouse (뜰안)

1.8Km    2024-12-10

Tteulan Teahouse is a cafe that really allows one to feel the tradition and flair of Korea. Tteulan has two entrances: one facing the wide alley and the other facing the smaller one. The smaller entrance is decorated like a garden, so it feels as if one is stepping into a land of fairy-tales. The café has a floor seating tables with traditional items like gadari soban (a table with legs that curve like a dog's legs), and jogakbo (a textile woven from several pieces of scrap cloth), all of which add to the traditional Korean aesthetic. The menu features ssanghwacha (medicinal herb tea known to help the immune system), a favorite among middle-aged and elderly Koreans; omija tea (omija is a tart berry that grows in East Asia known to be good for lung and bronchial health and boosts immunity); citrus tea (usually made with yuzu which is rich in vitamin C and said to help mitigate fatigue); and pour-over coffee. Traditional desserts include mugwort rice cake (rice cake with mugwort added for herbal flavor, best enjoyed with malt syrup), pumpkin rice cake, and roasted grain powder (a nutritious beverage made with a variety of powdered grain). It can be hard to find seating in the afternoon, so visitors are advised to avoid these hours if they seek to enjoy their drink in peace.

Seoul Art Center Gongpyeong Gallery (서울아트센터 공평갤러리)

1.8Km    2021-06-19

24, Insadong-gil, Jongno-gu, Seoul

Opened in 1992, Seoul Art Center Gongpyeong Gallery is a 17,791㎡, two-story building with four exhibition halls. It is one of the main galleries of Insa-dong, displaying diverse artwork ranging from Western and Korean paintings to sculptures. Due to the great interest in Korean paintings, 2~3 of the annual long-term exhibitions focus solely on them.

Deoksugung Palace Royal Guard Changing Ceremony (덕수궁 왕궁수문장교대의식)

1.8Km    2025-07-11

99, Sejong-daero, Jung-gu, Seoul
• 1330 Travel Hotline: +82-2-1330 (Korean, English, Japanese, Chinese) • For more info: +82-2-737-6444

Deoksugung Palace has held a guard changing ceremony since 1996 after thorough historical research by leading historians. The ceremony, which is held in front of Daehanmun Gate of Deoksugung Palace, is a tradition similar to the Changing of the Guards at Buckingham Palace and offers a rare opportunity to experience royal culture. The royal gate is opened and closed at pre-determined times, and the gatekeepers in charge of guard duty and patrols hold a shift ceremony three times a day.

The Royal Guard Changing Ceremony is a highly recommended event for tourists. It is held three times a day, with each ceremony following the same procedure and lasts for forty minutes to an hour, and the ceremony is free of charge. There are no ceremonies on Mondays as well as on severely cold or hot days.

As the ceremony begins, the changing of the guards commences replete with traditional musical instruments, and exchanges a password for verification. An eight-minute guard ceremony ensues, followed by a seven-minute change ceremony, and finally a patrol that completes the ceremony. The procedure takes a dramatic turn when 18 guards in six official positions beat a drum and bellow some orders.

The Royal Guard Changing Ceremony is a great opportunity to experience a rare traditional scene. The guards’ splendid costumes, with their brilliant primary colors, are a pleasure to view. Once the ceremony is over, visitors can take pictures with the gatekeepers.

Dongdaemun Shopping Complex·Dongdaemun Shopping Town (동대문 종합시장·동대문 쇼핑타운)

1.8Km    2025-06-30

266 Jong-ro, Jongno-gu, Seoul

Dongdaemun Shopping Complex is one of Korea’s most well-known markets. It was founded in December 1970 as the largest of its kind in Asia and has maintained that status for the last 40 years. Browsing the plethora of shops, you can find fabric and clothing following all the latest global fashion trends. Dongdaemun Shopping Complex continues to build up its reputation as a hub of international design.

Jeongdong Observatory (정동전망대)

1.8Km    2022-08-11

15, Deoksugung-gil, Jung-gu, Seoul

Jeongdong Observatory is located on the 13th floor of Seoul City Hall Seosomun building. The observatory has a cafe inside where visitors can enjoy a drink while gazing upon the magnificent view of Deoksugung Palace from above. In addition, the walls of the cafe are decorated with photos of old Jeongdong.

LoL Park (롤파크)

1.8Km    2025-11-04

33 Jong-ro, Jongno-gu, Seoul

Lol Park is the venue where the largest-scale League of Legends competition in South Korea, LCK (League of Legends Champions Korea), is held. It serves as a space for various esports events and activities, featuring spectator seating, LCK Arena (lounge), Riot Store (merchandise shop), PC rooms, and café.

Jinju Hoegwan (진주회관)

1.8Km    2024-06-19

26 Sejong-daero 11-gil, Jung-gu, Seoul

Jinju Hoegwan is a renowned kongguksu (noodles in cold soybean soup) eatery near City Hall Station. Kongguksu is a traditional Korean summer dish made by boiling and grinding soybeans into a creamy broth, served with noodles, offering a refreshing and nutty flavor. Kongguksu is available from March to November. Their staff-recommended menu includes kimchi bokkeumbap (kimchi fried rice), freshly roasted by the staff, along with kimchi jjigae and samgyeopsal (pork belly).

Sieunjae (시은재)

1.8Km    2024-12-23

439 , Samil-daero, Jongno-gu, Seoul

Sieunjae is a hanok stay that has stood in the midst of busy Gyeongun-dong, Jongno-gu, Seoul, for generations. The guestrooms comprise an anbang (bedroom plus living room), three smaller rooms, and a byeolchae or detached house. All rooms have a toilet, and there’s a well-equipped shared kitchen and a washing machine. Guests can either rent individual rooms or the whole hanok. Jongno is convenient for travel to all the historic sites of Seoul, and there’s a public carpark nearby.