3.8Km 2025-01-13
99 Sejong-daero, Jung-gu, Seoul
+82-2-771-9951
Located near City Hall station, Daehanmun Gate is the main gate of Deoksugung Palace, one of the princiapl five palaces of Joseon dynasty. The name "Daehan" means wish for eternal prosperity of the Korean Empire. In front of the gate, the Palace Royal Guard Changing Ceremony is held twice daily, along with the reproduction of costumes and style throughout the year.
3.8Km 2025-05-20
99 Sejong-daero, Jung-gu, Seoul
+82-2-3396-4625
Jeongdong Culture Night is dedicated to promoting the history and culture of Jeongdong, a neighborhood in Jung-gu, Seoul. The festival programs allow participants to understand how the history is connected to today's culture and offers an opportunity to view Jeongdong's cultural facilities in a different perspective.
3.8Km 2024-06-19
110 Sejong-daero, Jung-gu, Seoul
+82-2-2133-5640
Seoul Plaza in front of Seoul City Hall is a historic site where the March 1, 1919 (Samil) Independence Movement and the pro-democracy movement in June 1987 were held. It is also a well-known place where tens of thousands of Korean soccer fans gathered together to watch the 2002 World Cup Games. Being located within the center of the city and surrounded by many historic attractions, including Deoksugung Palace, Seoul Plaza has become a representative attraction of Seoul.
3.8Km 2025-10-23
#207, Ra-dong, 14 Eonju-ro 148-gil, Gangnam-gu, Seoul
CMC Confidence combines medicine and tours to offer optimized services. It provides special tour services beyond simple medical services. Instead of simply attracting patients, CMC Confidence provides topping tours where patients can experience treatments while traveling with family and friends. The patient's next medical visit becomes an opportunity for joyful travels, rather than treatments. CMC Confidence offers customers new experiences through specialized services in the Gangnam area of Seoul.
3.8Km 2025-07-11
99, Sejong-daero, Jung-gu, Seoul
• 1330 Travel Hotline: +82-2-1330 (Korean, English, Japanese, Chinese) • For more info: +82-2-737-6444
Deoksugung Palace has held a guard changing ceremony since 1996 after thorough historical research by leading historians. The ceremony, which is held in front of Daehanmun Gate of Deoksugung Palace, is a tradition similar to the Changing of the Guards at Buckingham Palace and offers a rare opportunity to experience royal culture. The royal gate is opened and closed at pre-determined times, and the gatekeepers in charge of guard duty and patrols hold a shift ceremony three times a day.
The Royal Guard Changing Ceremony is a highly recommended event for tourists. It is held three times a day, with each ceremony following the same procedure and lasts for forty minutes to an hour, and the ceremony is free of charge. There are no ceremonies on Mondays as well as on severely cold or hot days.
As the ceremony begins, the changing of the guards commences replete with traditional musical instruments, and exchanges a password for verification. An eight-minute guard ceremony ensues, followed by a seven-minute change ceremony, and finally a patrol that completes the ceremony. The procedure takes a dramatic turn when 18 guards in six official positions beat a drum and bellow some orders.
The Royal Guard Changing Ceremony is a great opportunity to experience a rare traditional scene. The guards’ splendid costumes, with their brilliant primary colors, are a pleasure to view. Once the ceremony is over, visitors can take pictures with the gatekeepers.
3.8Km 2025-12-16
159 Cheonggyecheon-ro, Jongno-gu, Seoul
Makercity Sewoon is Korea's first comprehensive electronics market, established in 1968 and has a 40-year history. As a mecca in the urban electronics industry area located in Jongno, the center of Seoul, you can purchase various electronic products here.
Since 2014, Seoul's urban regeneration project has been underway, and a pedestrian overpass, rooftop observatory, plaza, and Makers Cube, where you can experience the 4th industrial revolution, have been created to provide unique attractions.
◎ Travel Information to Discover Hallyu’s Charm - K-Drama "Vincenzo (2021)"
"Vincenzo" depicts the story of Vincenzo (Song Joong-ki), an Italian mafia lawyer who teams up with the tenants of “Geumga Plaza” to protect a hidden stash of gold in the building from a powerful force. The building appearing as “Geumga Plaza” in the drama is none other than Seoul's Sewoon Plaza. Its retro-style aesthetic adds a unique ambience to the show and makes its scenes even more memorable.
3.8Km 2024-10-24
281 Eulji-ro, Jung-gu, Seoul
+82-2-2153-0000
Dongdaemun Design Plaza (DDP) has a meaning of Dream, Design, and Play. It holds various exhibitions, fashion shows, forums, conferences, and other domestic and international events. The building complex is divided into sections, which are named Allimteo, Beaumteo, Sallimteo, DDP Design Museum, Design Market & Eoullim Plaza, and Dongdaemun History & Culture Park. Designed by world-renowned architect Zaha Hadid, the building's exterior attracts the attention of many photographers with its delicate curves and bold shapes.
3.8Km 2024-06-19
61 Deoksugung-gil, Jung-gu, Seoul
+82-2-2124-8800
The Seoul Museum of Art (SeMA) is a space for all to meet and experience the joy of art. Located in the center of Jeong-dong, a district that retains traces of Seoul’s modern and contemporary history, the museum integrates the historical facade of the former Supreme Court with modern architecture. In addition to various programs―encompassing exhibitions, educational outreach initiatives, screenings, workshops, performances, and talks, communal spaces including SeMA Cafe, the artbook store, the open space lobby, and the outdoor sculpture park SeMA WALK provide a rich range of ways for visitors to experience art.
3.8Km 2022-10-14
19, Seosomun-ro 11-gil, Jung-gu, Seoul
+82-2-319-5578
The Appenzeller Noble Memorial Museum is dedicated to Henry Gerhart Appenzeller, the missionary who opened the first Western-style educational institution in Korea in 1885. The school started with English and core subjects, but expanded into the Pai Chai University, Pai Chai High School, and Pai Chai Middle School and has many famous alumni, including Rhee Syng-man. The memorial hall opened in 2008 in the east wing of the original school building, which was built in 1916 and designated as a Seoul Monument. With dynamically arranged permanent exhibitions, annual special exhibitions and special lectures, the museum offers a unique learning experience to visitors and people with an interest in the history of education in Korea.
3.9Km 2024-03-18
Sinsa-dong, Gangnam-gu, Seoul
+82-2-3445-0111
Apgujeong Rodeo Street is a cultural street in Apgujeong full of luxury brands and multi-shops. It is a popular destination with significant foot traffic thanks to its convenient shopping opportunities, famous cafés and restaurants, and shops with unique interior design. This street is the place to experience Korean fashion and cultural trends. Nearby tourist sites include Cheongdam Fashion Street and Garosu Street of Sinsa-dong.