Pyounghwa (Pyeonghwa) Fashion Town (서울 평화시장) - Area information - Korea travel information

Pyounghwa (Pyeonghwa) Fashion Town (서울 평화시장)

4.0Km    2025-01-06

274, Cheonggyecheon-ro, Jung-gu, Seoul
+82-2-2265-3531~3

The Pyounghwa Fashion Town market in Dongdaemun has been selling fashion clothing and accessories for over 50 years ever since the end of the Korean War. It was here that in 1953 North Korean refugees started selling clothes made from US army uniforms. Their market was then named Pyounghwa, which means peace, in the hope that no other wars would be fought on Korean soil. The Pyounghwa Fashion Town was therefore the beginning of the 30,000 stores that now make up Dongdaemun Fashion Town, which is seen as one of the global centers of the fashion industry.

Spread over a large area, this historical fashion market is divided into several districts, the ‘Gu Pyounghwa Fashion Town’ is the oldest, and there is also the ‘Shin Pyounghwa Fashion Town’, ‘Dong Pyounghwa Fashion Town’, and ‘Cheong Pyounghwa Fashion Town’.

HiKR Ground (하이커 그라운드)

4.0Km    2025-10-29

40 Cheonggyecheon-ro, Jung-gu, Seoul

Located inside the Korea Tourism Organization Seoul Center, HiKR Ground is a Korean tourism publicity center where visitors can experience K-pop and view media art at the same time. The name "HiKR Ground" embodies the meaning that Korea (KR) will greet ("Hi") global tourists and become a playground. Notably, it provides Korean tourism content in multiple ways for the younger generation to enjoy. On the first floor, there is a space to enjoy various media arts through the large media screen HiKR Wall, where visitors can see "Landscape of the New City" by media artist Lee Lee-nam, and Korean tourism videos submitted by global hallyu fans. On the second floor, visitors can make their own K-pop music videos using the XR Live Studio. At the window facing the restored Cheonggyecheon Stream, there is a  mesmerizing artwork called ''North Wall'' by installation artist Suh Do-ho. On the third and fourth floors, visitors can get immersed in Korean local tourism through various arts, experiences, and exhibitions.

We Ride (위라이드)

4.0Km    2023-07-28

40 , Cheonggyecheon-ro, Jung-gu, Seoul

"The best way to tour Seoul"
With WeRide's certified tour guides, travelers can experience unforgettable memories by riding an electric bicycle to attractions hidden all over Seoul. The tour takes 2 hours and 30 minutes, and participants can safely tour around Seoul with a professional guide. The fun of electric bicycles adds to the joy of the guide's story of Korean culture. If there are guests who cannot ride bicycles, they can use electric rickshaws. There is also a bicycle rental service for bicycle riders traveling in Korea.

Mediround.Corp (주식회사 메디라운드)

4.0Km    2025-10-23

10F, Unit B1031, 8, Gangnam-daero 69-gil, Seocho-gu, Seoul

Mediround is a specialized infrastructure service company providing expert assistance (HELP) for attracting international patients. 

- H (Human Resource): Matching medical interpreting and customer service (CS) personnel
- E (Education): Training and development of professionals for international patient attraction
- L (Logic): Registration of international patient attraction institutions and setting up attraction business infrastructure
- P (Promotion): Development of international patient attraction products and global promotion

Mediround operates the international medical coordinator subscription service, Mycoordy. Mycoordy offers information on Korean medical institutions, online consultation, reservation services, interpretating support, and payment services.

MJ FLB ((주)엠제이에프엘비)

4.0Km    2025-10-23

#809, 8F, 40 Cheonggyecheon-ro, Jung-gu, Seoul

MJ FLB attracts foreign patients in eight medical specialties (plastic surgery, dermatology, dentistry, ophthalmology, gynecology, men's urology, orthopedics, and physical checkups), mainly targeting Chinese-speaking clients. It provides dedicated reservation and consultation services to foreign patients. Additionally, it has professional Chinese medical interpreters to ensure smooth communication between the hospital staff and patients, thus ensuring an efficient treatment. MJ FLB attracts foreign patients through customized social media promotions and marketing collaborations with influencers who have experienced its hospital services.

Jongno 3(sam)-ga Jewelry District (종로3가 귀금속 전문상가)

4.0Km    2025-06-30

Jongno3-ga, Jongno-gu, Seoul-si

There is an enormous selection of wholesalers and retail jewelry stores in this district, spread throughout Jongno 3(sam)-ga and 4(sa)-ga. The glittering showcases here are especially popular amongst young people and foreign tourists looking to find fine jewelry at affordable prices. Stores in the jewelry district have a selection of designs that are extraordinarily diverse and prices that are 20 to 40% lower than at other jewelry outlets in Korea.

Re-Heater(리히터)

4.0Km    2025-05-21

서울특별시 중구 세종대로19길 16 (정동)

Nana Plastic Surgery (나나성형외과의원)

4.0Km    2025-10-23

(2nd-10th and 12th-13th Floors, HM Tower), 492 Gamnam-daero, Gangnam-gu, Seoul

Nana Plastic Surgery Center provides one-on-one care that takes into account individual characteristics.

We boast a system that makes patients feel at ease. For example, we have surveillance cameras in the operating room, a system where doctors are responsible for safe surgery with their real names, and a resident anesthesiologist.

We have specialized doctors in each field (eye/nose/breast/facial contouring cosmetic surgeries, cosmetic surgery for men, skin lifting, body contouring surgery, non-invasive procedures, collaboration with otolaryngologists, breast examination, etc.). They treat patients with great care and always strive for satisfactory results.

WOOA Plastic Surgery (우아성형외과의원)

4.0Km    2025-11-26

492 Gangnam-daero, Gangnam-gu, Seoul

WOOA Plastic Surgery was formerly Regen Plastic Surgery and Dermatology in Apgujeong. It is run according to the treatment philosophy of Director Woo-jung Kim, the founder of Regen Plastic Surgery who earned a doctorate in plastic surgery at Seoul National University. 
WOOA Plastic Surgery is a global comprehensive beauty brand encompassing plastic surgery, dermatology, and cosmetics, with the vision of providing responsible medical services and realizing elegant beauty for each patient.
The clinic is committed to ceaseless research with the goal of becoming a leading medical institution that produces leaders to drive medical developments in Korea. It aims to become a global comprehensive beauty brand, with employees who all prioritize customers' safety and rapid recovery.

Jeong’s Family (정스패밀리)

4.0Km    2025-03-15

16 , Hyochangwon-ro 8-gil, Yongsan-gu, Seoul
+82-10-6332-2043

Jeong's Family is a foreigner-only guesthouse in Hanseong Han River Apartments in Yongsan-gu, Seoul. The apartment building is in a quiet residential area and has a fine view over the Han River and the riverside Hangang Park - which is a great place for walking or cycling. The two rooms are furnished with laptop PCs. Guests will recieve a welcome drink when they check-in, and a simple breakfast and dinner are provided upon prior reservation. The guesthouse is close to the airport bus stop, and convenient for public transport to tourist hotspots such as Gangnam, Hongdae, and Myeong-dong. There’s a key deposit system in operation.