HIDE AND SEEK - Ssamzigil Branch (하이드앤시크 쌈지길점)
1.4Km 2025-11-06
44 Insadong-gil, Jongno-gu, Seoul
This is where TXT members enjoyed escape games on their own series, “TO DO X TXT.” Chosen as the tagger by random draw, Huening Kai showed impressive game skills, using his instincts to “eliminate” the other members.
Geoan (거안)
1.4Km 2025-10-23
44 Insadong-gil, Jongno-gu, Seoul
Geoan, a store in Insa-dong, specializes in wooden furniture and accessories. Visitors can purchase products on display in the store or customize their pieces according to their preferences. In addition to furniture production, the shop also exhibits and sells various artworks such as celadon, lacquer mother-of-pearl, and sculptures by artists, making it a classy art space that harmonizes tradition and modernity.
Pyounghwa (Pyeonghwa) Fashion Town (서울 평화시장)
1.4Km 2025-01-06
274, Cheonggyecheon-ro, Jung-gu, Seoul
+82-2-2265-3531~3
The Pyounghwa Fashion Town market in Dongdaemun has been selling fashion clothing and accessories for over 50 years ever since the end of the Korean War. It was here that in 1953 North Korean refugees started selling clothes made from US army uniforms. Their market was then named Pyounghwa, which means peace, in the hope that no other wars would be fought on Korean soil. The Pyounghwa Fashion Town was therefore the beginning of the 30,000 stores that now make up Dongdaemun Fashion Town, which is seen as one of the global centers of the fashion industry.
Spread over a large area, this historical fashion market is divided into several districts, the ‘Gu Pyounghwa Fashion Town’ is the oldest, and there is also the ‘Shin Pyounghwa Fashion Town’, ‘Dong Pyounghwa Fashion Town’, and ‘Cheong Pyounghwa Fashion Town’.
Insadong Cultural Street (인사동 문화의 거리)
1.4Km 2023-12-26
Insa-dong, Jongno-gu, Seoul Metropolitan City
Insadong Cultural Street is a popular tourist destination for visitors from all around the world, thanks to its numerous art galleries, restaurants serving Korean table d’hote, traditional teahouses, and street vendors lining the streets. Its most recognizable feature is the use of Hangeul (Korean script) in storefronts, which allows the visitors to really see just what makes this place so special. Unlike the nearby Ikseon-dong Hanok Street, Insadong Cultural Street has larger streets with wider stores, so it is much easier to traverse. On evenings and weekends, one can find buskers performing on the side of the road.
Jeongdok Library (서울특별시교육청 정독도서관)
1.4Km 2021-05-08
48, Bukchon-ro 5-gil, Jongno-gu, Seoul
+82-2-2011-5799
Jeongdok Library opened in January 1977 on the former site of the Gyeonggi High School in Bukchon, Jongno-gu, Seoul. As a public city library, it boasts little under half a million books and 16,300 reference materials. The Seoul Education Museum in the library houses a collection of 12,000 reference materials.
In addition to basic library functions (lending books and offering archives and reading rooms to the public), the library runs various cultural programs such as monthly lectures by invited authors, photo exhibitions, reading seminars, and music/dance performances.
Insa-dong Geujip (인사동그집)
1.4Km 2024-03-18
3 Insadong 12-gil, Jongno-gu, Seoul
+82-2-737-0575
Insa-dong Geujip is a hanok-style Korean restaurant located in a narrow alley in Insa-dong. Their signature dish, bulgogi yachaemari (bulgogi and vegetable roll), allows you to choose between stir-fried pork bulgogi, beef bulgogi, or chicken bulgogi. Visitors can enjoy the tangy and sweet flavor of the radish wrap filled with bulgogi and julienned vegetables, accompanied by side dishes and soybean paste stew. They also offer bulgogi nakji jeongol (bulgogi and octopus hot pot), cheolpan sogalbijjim (stir-fried marinated galbi on hot iron plate), and dolsot bibimbap (hot stone pot bibimbap) along with hahu yukhoe bibimbap (Korean beef tartare bibimbap).
Jogui Hansu (족의한수)
1.4Km 2024-10-15
93-1, Supyo-ro, Jongno-gu, Seoul
+82-2-2261-0310
A pig's trotter(s) specialty restaurant located in Jongno, Seoul. This restaurant's signature menu is braised pigs' feet. A restaurant serving both charcoal-grilled jokbal (pig's trotter) and spicy jokbal.
Beautiful Tea Museum (아름다운 차박물관)
1.4Km 2022-07-26
19-11, Insadong-gil, Jongno-gu, Seoul
+82-2-735-6678
Located in Insa-dong, The Beautiful Tea Museum aims to promote Korean tea culture. It preserves and exhibits tea related utensils and items, featuring those from the ancient Gaya and Joseon period as well as items from abroad such as China and Tibet. The museum also displays original tea pots and other ceramics made by young artists and ceramists. Inside the museum is a tea house named "Tea Story," serving a wide variety of teas. Visitors can also purchase tea leaves from all over the world at the Tea Shop.
Toin (토인)
1.4Km 2025-11-05
48 Insadong-gil, Jongno-gu, Seoul
+82-2-736-5142
Toy store where you can buy Dalgona sets
It is a retro-style store that sells nostalgic toys and snacks. The small space is filled with colorfully colored wrapping paper and toys that are difficult to understand at first glance. As soon as you enter this place, children and adults will feel excited and their eyes will sparkle. Among the various products, the most popular item is by far the Dalgona set. It is good to make new memories by choosing snacks and toys that suit your taste
Dongdaemun Jeongyuk Sikdang (동대문정육식당)
1.4Km 2024-03-15
7-3 Jong-ro 46ga-gil, Jongno-gu, Seoul
+82-2-764-1541
Dongdaemun Jeongyuk Sikdang is a butcher restaurant specializing in fresh meat located near Dongdaemun Fashion Town. They offer high-quality Korean beef and Korean pork sourced directly from the producers, allowing customers to choose cuts of meat according to their preferences at reasonable prices. Their savory soybean paste stew served in the center of the grill is also delicious. Customers can help themselves to additional side dishes like green onions threads and onion sauce at the self-service bar.
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