Matthew Chang Anguk (메튜장 안국)

1.4Km 2025-07-14

33 Yulgok-ro, Jongno-gu, Seoul

Matthew Chang Anguk flagship store uses the whole space to bring the brand's philosophy to life through fragrance. Located in Anguk, the heart of Korea's tradition and aesthetics, the store's tranquil atmosphere sets the mood for visitors to try on and experiment with the brand's carefully selected perfume collection. The staff provides assistance in recommending the perfect scent according to visitor's preference, mood, and nostalgia. The store also has a section dedicated to body care products, such as hand wash and body lotion.

Yennal Yeongil Naengmyeon (옛날연길냉면)

1.4Km 2021-03-18

31, Jong-ro, 46-gil, Jongno-gu, Seoul
+82-2-747-8898

This is a Korean cuisine located in Dongdaemun Gate, Seoul. A restaurant run by a Chinese. The best menu at this restaurant is cold buckwheat noodles.

Fine Art Gallery Art Link (갤러리 아트링크)

1.5Km 2019-03-19

66-17, Yulgok-ro 3-gil, Jongno-gu, Seoul
+82-2-738-0738

Opened in March 2003, the Fine Art Gallery Art Link is a gallery that displays art pieces while creating an opportunity for patrons to meet the art and artists. The gallery also contributes to communication between modern art and people through online and offline channels.

Seonggyeong Mndu Yori Jeonmunjeom - Jongno Branch(성경만두요리전문점 종로)

1.5Km 2021-04-14

88, Supyo-ro, Jongno-gu, Seoul
+82-2-2273-9233

White jeongol (Korean-style hot pot) is soup cooked with dumplings and vegetables. The best menu at this restaurant is dumpling hot pot. This is a Korean cuisine located in Cheonggyecheon Stream, Seoul.

Kumkang - Jongno Branch (금강제화 (종로지점))

1.5Km 2021-07-19

89, Jong-ro, Jongno-gu, Seoul
+82-2-733-2744

Kumkang Shoes is Korea's leading fashion retailer specializing in formal, casual and athletic footwear, as well as trendy clothing and accessories. Located in central Seoul, Kumkang Jongno is easily accessible from major shopping areas such as Insa-dong and Dongdaemun Market. Moreover, this Kumkang branch has a tailor shop that provides tailoring and repair services.

Jongno Yugane Yukoebindaetteok(종로유가네육회빈대떡)

1.5Km 2021-04-10

86, Supyo-ro, Jongno-gu, Seoul
+82-2-2266-0999

A restaurant with over 30 years’ tradition. This Korean dishes restaurant is located in Jongno-gu, Seoul. The most famous menu is sliced raw beef.

Artee Riders Club (아띠인력거)

1.5Km 2022-09-15

43, Bukchon-ro 5-gil, Jongno-gu, Seoul
+82-1666-1693

Artee Riders Club is the first company that offers rickshaw tours in the nation. Not only do you get to ride on the rickshaw to tour around popular attractions including Bukchon Village, Seochon Village, the rickshaw tour guides you to the smaller alleys as well. Travelers to Bukchon Village may have their belongings or luggage stored at the center, and individual's insurance as well as a complimentary drink are offered.

Seoul Museum of Craft Art (SeMoCA) (서울공예박물관)

1.5Km 2025-06-19

4 Yulgok-ro 3-gil, Jongno-gu, Seoul

The Seoul Museum of Craft Art (SeMoCA), the first public museum of craft art in Korea, opened its doors in Anguk-dong, Jongno-gu, in July 2021 after renovating five buildings of the former Pungmoon Girls’ High School. SeMoCA studies and shares not only works, but also information, records, people, and environment related to craft art with the goal of becoming a dynamic platform for experiencing the technical, practical, artistic, and cultural values of craft.
SeMoCA holds a collection that comprises various crafts and craft materials covering multiple fields and eras from the traditional to the present. SeMoCA also holds exhibitions that feature the history of craft from traditional to contemporary art as well as local and children’s crafts, along with programs that utilize the museum’s craft installations, craft archives, craft library, and craft resource management system.
The site of the museum has deep historical roots as it is also the Andong Secondary Palace Site, where a detached palace was constructed as a royal residence for King Sejong’s son Prince Yeongeung, and served as a venue for royal celebrations, such as the wedding of King Sunjong. The site is also at the center of Jongno-gu, where Joseon-era master artisans (“gyeonggongjang”) of the royal palace produced and delivered craft works.

Korean Craft & Design Foundation Gallery Shop (KCDF 갤러리숍 공예정원)

1.5Km 2021-07-08

8, Insadong 11-gil, Jongno-gu, Seoul
+82-2-733-9041

The Korean Craft & Design Foundation Gallery Shop displays and sells high-quality Korean handicrafts, stamped with the UNESCO Seal of Excellence for Handicrafts. The shop possesses handicrafts by renowed master craftsmen and artists. Crafts have both practical and decorative uses.

Insa-dong (인사동)

1.5Km 2024-05-17

62, Insadong-gil, Jongno-gu, Seoul
+82-2-734-0222

Insa-dong, located in the heart of the city, is an important place where old but precious traditional goods are on display. There is one main road in Insa-dong with alleys on each side. Within these alleys are galleries, traditional restaurants, teahouses, and cafes.

The galleries are the heartbeat of Insa-dong. There are about 100 galleries in the area offering every example of traditional Korean fine art from paintings to sculptures. The most famous galleries are Hakgojae Gallery, which functions as the center of folk art, Gana Art Gallery, which promotes many promising artists, and Gana Art Center.

The teahouses and restaurants are the perfect complement to the galleries. They are hidden deep within the twisting alleyways, making it feel like a treasure hunt. The shops in Insa-dong are very popular among all age groups, because each one is unique.

Every Saturday from 14:00 to 22:00 and Sunday from 10:00 to 22:00, the main street is blocked to vehicular traffic and it becomes a cultural space. Stores set up booths outside and Korean candy merchants and fortune teller stalls can easily be found; there are traditional performances and exhibits as well. Insa-dong is especially popular among international tourists. This is where they can experience and see traditional Korean culture first-hand, and also purchase pieces of fine art.

Matthew Chang Anguk (메튜장 안국) - Area information - Korea travel information