Heunginjimun Gate - Dongdaemun Gate (흥인지문)
1.9Km 2025-10-23
288, Jong-ro, Jongno-gu, Seoul
Heunginjimun Gate was built to protect Hanseongbu, which historically housed essential government facilities. Heunginjimun Gate was the gate on the east side of the outer wall of Seoul Fortress among eight gates. It is referred to as Dongdaemun Gate as well. The gate was constructed during King Taejo’s 5th year in 1396, remodeled during the reign of King Danjong in 1453, and was newly built in 1869 during the sixth year of King Gojong’s reign in 1869.
The gate features a hipped roof with five front and two side compartments on a two-storied building. The thin and weak bracket system supports the eaves and is excessively decorated, reflecting the construction features of the late Joseon period. Also, outside of the fortress is the half-circle-shaped Ongseong, a small wall, to protect the gate.
One of the unique factors of Heunginjimun Gate is that it is the only gate among Seoul’s eight to have Ongseong, further exhibiting the style of construction used during the late Joseon period.
Matthew Chang Anguk (메튜장 안국)
1.9Km 2025-07-14
33 Yulgok-ro, Jongno-gu, Seoul
Matthew Chang Anguk flagship store uses the whole space to bring the brand's philosophy to life through fragrance. Located in Anguk, the heart of Korea's tradition and aesthetics, the store's tranquil atmosphere sets the mood for visitors to try on and experiment with the brand's carefully selected perfume collection. The staff provides assistance in recommending the perfect scent according to visitor's preference, mood, and nostalgia. The store also has a section dedicated to body care products, such as hand wash and body lotion.
Cheonggyecheon Stream (청계천)
1.9Km 2024-05-16
Changsin-dong, Jongno-gu, Seoul
Cheonggye Plaza was built on Sejong-ro Street, where Cheonggyecheon Stream begins. It was built between Dong-A Ilbo, the starting point of the Cheonggyecheon Stream restoration, and Sindap Railroad Bridge, with a length of 160 meters, a x_width of 50 meters, and a total area of 6,962 meters squared. The plaza is decorated with fountains, waterfalls, and walking paths. It was created as a place for meetings, harmony, peace, and unification, to celebrate the significance of the restoration of Cheonggyecheon Stream. A miniaturized version of Cheonggyecheon Stream is displayed here, providing an overview of the restored stream. There are also interpretive panels about the 22 bridges that cross Cheonggyecheon stream. Fountains of various shapes create beautiful scenery. Cheonggyecheon Stream is accessible from the square through stairs on the left and Cheonggye Trail on the right. There is also an 18-meter tunnel on the Cheonggye Trail, providing a unique experience for citizens entering Cheonggyecheon Stream from the plaza. After constructing Cheonggyecheon Plaza, the Seoul Metropolitan Government made it a car-free street on public holidays so that the plaza, waterside area, and streets could be used as cultural spaces for citizens to relax. A spectacular sight is created by three-color lights illuminating the fountains and a two-tiered waterfall coming down from a x_height of four meters. Palseokdam, made of eight stones from eight provinces in Korea, was laid along the waterfall's sides.
Seoul Museum of Craft Art (SeMoCA) (서울공예박물관)
1.9Km 2025-06-19
4 Yulgok-ro 3-gil, Jongno-gu, Seoul
The Seoul Museum of Craft Art (SeMoCA), the first public museum of craft art in Korea, opened its doors in Anguk-dong, Jongno-gu, in July 2021 after renovating five buildings of the former Pungmoon Girls’ High School. SeMoCA studies and shares not only works, but also information, records, people, and environment related to craft art with the goal of becoming a dynamic platform for experiencing the technical, practical, artistic, and cultural values of craft.
SeMoCA holds a collection that comprises various crafts and craft materials covering multiple fields and eras from the traditional to the present. SeMoCA also holds exhibitions that feature the history of craft from traditional to contemporary art as well as local and children’s crafts, along with programs that utilize the museum’s craft installations, craft archives, craft library, and craft resource management system.
The site of the museum has deep historical roots as it is also the Andong Secondary Palace Site, where a detached palace was constructed as a royal residence for King Sejong’s son Prince Yeongeung, and served as a venue for royal celebrations, such as the wedding of King Sunjong. The site is also at the center of Jongno-gu, where Joseon-era master artisans (“gyeonggongjang”) of the royal palace produced and delivered craft works.
Ssamzigil (쌈지길)
1.9Km 2025-10-23
44 Insadong-gil, Jongno-gu, Seoul
Ssamzigil is an Insa-dong landmark and a shopping mall specializing in crafts. It is a place where the traditions of Korea come together with its present. Follow the paths that lead seamlessly from the lower floors to the upper floors and browse the small craft shops that inhabit the floors. You can find both works of traditional craft and contemporary craft here. Some craft shops also offer craft experiences, and one can also find restaurants and galleries within the complex.
Jongno 3(sam)-ga Jewelry District (종로3가 귀금속 전문상가)
1.9Km 2025-06-30
Jongno3-ga, Jongno-gu, Seoul-si
There is an enormous selection of wholesalers and retail jewelry stores in this district, spread throughout Jongno 3(sam)-ga and 4(sa)-ga. The glittering showcases here are especially popular amongst young people and foreign tourists looking to find fine jewelry at affordable prices. Stores in the jewelry district have a selection of designs that are extraordinarily diverse and prices that are 20 to 40% lower than at other jewelry outlets in Korea.
HIDE AND SEEK - Ssamzigil Branch (하이드앤시크 쌈지길점)
1.9Km 2025-11-06
44 Insadong-gil, Jongno-gu, Seoul
This is where TXT members enjoyed escape games on their own series, “TO DO X TXT.” Chosen as the tagger by random draw, Huening Kai showed impressive game skills, using his instincts to “eliminate” the other members.
Geoan (거안)
1.9Km 2025-10-23
44 Insadong-gil, Jongno-gu, Seoul
Geoan, a store in Insa-dong, specializes in wooden furniture and accessories. Visitors can purchase products on display in the store or customize their pieces according to their preferences. In addition to furniture production, the shop also exhibits and sells various artworks such as celadon, lacquer mother-of-pearl, and sculptures by artists, making it a classy art space that harmonizes tradition and modernity.
Toin (토인)
1.9Km 2025-11-05
48 Insadong-gil, Jongno-gu, Seoul
Toy store where you can buy Dalgona sets
It is a retro-style store that sells nostalgic toys and snacks. The small space is filled with colorfully colored wrapping paper and toys that are difficult to understand at first glance. As soon as you enter this place, children and adults will feel excited and their eyes will sparkle. Among the various products, the most popular item is by far the Dalgona set. It is good to make new memories by choosing snacks and toys that suit your taste
Seoul Art Center Gongpyeong Gallery (서울아트센터 공평갤러리)
1.9Km 2021-06-19
24, Insadong-gil, Jongno-gu, Seoul
Opened in 1992, Seoul Art Center Gongpyeong Gallery is a 17,791㎡, two-story building with four exhibition halls. It is one of the main galleries of Insa-dong, displaying diverse artwork ranging from Western and Korean paintings to sculptures. Due to the great interest in Korean paintings, 2~3 of the annual long-term exhibitions focus solely on them.
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