3.2Km 2024-04-22
2F, 105, Toegye-ro, Jung-gu, Seoul
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3.2Km 2025-07-11
99, Sejong-daero, Jung-gu, Seoul
• 1330 Travel Hotline: +82-2-1330 (Korean, English, Japanese, Chinese) • For more info: +82-2-737-6444
Deoksugung Palace has held a guard changing ceremony since 1996 after thorough historical research by leading historians. The ceremony, which is held in front of Daehanmun Gate of Deoksugung Palace, is a tradition similar to the Changing of the Guards at Buckingham Palace and offers a rare opportunity to experience royal culture. The royal gate is opened and closed at pre-determined times, and the gatekeepers in charge of guard duty and patrols hold a shift ceremony three times a day.
The Royal Guard Changing Ceremony is a highly recommended event for tourists. It is held three times a day, with each ceremony following the same procedure and lasts for forty minutes to an hour, and the ceremony is free of charge. There are no ceremonies on Mondays as well as on severely cold or hot days.
As the ceremony begins, the changing of the guards commences replete with traditional musical instruments, and exchanges a password for verification. An eight-minute guard ceremony ensues, followed by a seven-minute change ceremony, and finally a patrol that completes the ceremony. The procedure takes a dramatic turn when 18 guards in six official positions beat a drum and bellow some orders.
The Royal Guard Changing Ceremony is a great opportunity to experience a rare traditional scene. The guards’ splendid costumes, with their brilliant primary colors, are a pleasure to view. Once the ceremony is over, visitors can take pictures with the gatekeepers.
3.2Km 2025-01-17
55 Saemunan-ro, Jongno-gu, Seoul
Seoul Museum of History covers everything about Seoul's history and culture from the prehistoric era to modern times, focusing especially on the Joseon era. The museum aims to raise cultural awareness and build a strong bond within the community by collecting, preserving, researching, and displaying artifacts and materials related to Seoul as well as promoting the city's history and culture to an international audience.
3.2Km 2024-10-15
9, Toegye-ro, 20-gil, Jung-gu, Seoul
+82-2-778-8998
One of the old restaurants in Myeong-dong featured in Korean gourmet programs. This Korean dishes restaurant is located in Jung-gu, Seoul. The most famous menu is braised pigs' feet.
3.2Km 2024-03-18
39 Namdaemun-ro, Jung-gu, Seoul
This Renaissance-style three-story stone building is the museum of the Bank of Korea. The older Bank of Korea was established as the central bank of the Korean Empire in 1909 and has been designated as a National Historical Site. During the Japanese colonial period, the bank was renamed the Bank of Joseon, and the building was used as the main and head office of the Bank of Korea until 2001. The building has been used as the nation’s Money Museum since June 2001 in celebration of the 50th anniversary of the Bank of Korea. The museum has 13 exhibition rooms on two floors, with one basement floor and two above-ground floors. It holds special exhibitions of various currency and art collections to provide domestic and foreign visitors with the opportunity to enjoy the history and culture of currency. Visitors can learn about the Bank of Korea and the central banking system, as well as how to identify counterfeit notes and how money is produced and circulated. It is also a good place for children to learn about currencies from around the world. Advance reservations are required, and parking is not available. The museum can easily be reached via subway by getting off at Hoehyeon Station (Seoul Subway Line 4) and exiting through Exit 7.
3.2Km 2021-08-26
138, Sopa-ro, Jung-gu, Seoul
+82-2-758-2150
Namsan Arts Center, reopened as a creative space in Seoul in September 2009. It redefined the colors and characteristics of the theater, aiming for a modern theater production center centered on creative premieres, a contemporary performance venue where visitors can feel the pulse of the times, and a theater capable of various experiments.
Namsan Arts Center Drama Center is the first modern folk theater in Korea and the oldest performance hall in which the original architectural form has been preserved. Under the concept of "Contemporary & New Wave," the center continues to produce domestic original plays, and through active exchanges with excellent overseas theaters, build a repertoire of high-quality works that can read domestic and overseas trends, and present contemporary cultural diversity.
3.3Km 2022-08-11
15, Deoksugung-gil, Jung-gu, Seoul
+82-2-120
Jeongdong Observatory is located on the 13th floor of Seoul City Hall Seosomun building. The observatory has a cafe inside where visitors can enjoy a drink while gazing upon the magnificent view of Deoksugung Palace from above. In addition, the walls of the cafe are decorated with photos of old Jeongdong.
3.3Km 2024-12-27
100 Toegye-ro, Jung-gu, Seoul
Byuldabang is a cozy space in the city, where the present and future of Starbucks coexist
Byuldabang is a special name. It combines the Korean words byul, which means stars, and dabang, which means a traditional space where people gather and talk over tea or drink. Byuldabang is the nickname Koreans generally use for Starbucks. Starbucks Byuldabang store opened in appreciation of customers of Starbucks Korea, celebrating its 22nd anniversary. This particular store is a Starbucks Reserve store with new concept food items, and is the first among Starbucks stores worldwide to have digital art wall decorations. The images projected to the art wall are “The Journey of Siren.” It is a surreal journey of Siren, who delivers coffee messages around the ocean, day and night. Customers love the story.
3.3Km 2024-04-17
B1, Main Bldg., 63, Sogong-ro, Jung-gu, Seoul
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3.3Km 2024-04-18
1F, 63, Sogong-ro, Jung-gu, Seoul
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