Euljiro Nogari Alley (을지로 노가리골목)

3.8Km 2025-11-06

Eulji-ro 129, Jung-gu, Seoul

Going out of Exit 3 of Euljiro 3-ga Station on Seoul Metro Line 3 and turning to the alley, you will find many pubs selling Nogari/Dried Young Pollack (Korean people grill and dip it in red pepper paste to eat as a side dish with alcohol) and restaurants specializing in Golbaengi/Sea Snails (It is a kind of conch shell, and Korea people made it a seasoned dish and enjoy it with Somyeon/Thin Noodles or use it as a bar sack). People gather in small groups at every outdoor table and sit in every alley to enjoy beer and snacks on weekday evenings and weekends, so it isn't easy to find a seat.
Originally, this area was lined with various company buildings and shops selling tools. However, in 1980, the pub 'Eulji OB Bear' opened, and as similar pubs opened nearby, it naturally came to be called 'Euljiro Nogari Alley.' As the affordable prices of snacks and beer attracted nearby office workers and college students, it has become increasingly popular, leading to its current status.
Here, along with a cold draft beer, let's try the K-snacks only available in Korea, such as Nogari/Dried Young Pollack and Golbaengi/Sea Snails. In addition, snacks such as chicken and fried dishes are also available, so try various snacks.

Ichon Hangang Park (이촌한강공원)

3.8Km 2025-10-23

62 Ichon-ro 72-gil, Yongsan-gu, Seoul

Ichon Hangang Park is built along the Hangang Park in Yongsan. From the park, one can see the Hangang River up close, and one can also find sports facilities like soccer fields, jokgu fields, inline skating rink, water sports facilities, bicycle paths, as well as a nature learning center built around a restored wetland and a lawn. One can follow the Hangangdaegyo Bridge to enter into the Nodeulseom Island, an island in the middle of the river.

◎ Travel information to meet Hallyu’s charm - TV series "Sisyphus: The Myth"
This park was featured in the TV series "Sisyphus: The Myth" as the setting where Seo Hae (played by Park Shin-hye) reflected on bittersweet memories with her father. Its expansive grounds make it an ideal spot for leisure activities such as walking, picnicking, and cultural events.

Shinsegae Department Store - Main Store (신세계백화점 (본점))

3.8Km 2025-04-07

63 Sogong-ro, Jung-gu, Seoul

Shinsegae Department Store opened its doors as the first modern department store in the country in 1960. It stands where Korea's first department store, the Japanese Misreukkosi Department Store, used to be in the 1930s. After undergoing remodeling in 2007, it reopened as a luxury hall, featuring diverse brands ranging from the top three international luxury brands to new designer brands. In addition, the Trinity Gardens and art halls in the department store serve as a cultural space for a shopping experience that combines art and shopping.

Cheonggyecheon Old Books Street (청계천헌책방거리)

3.8Km 2023-12-22

20 Jangchungdan-ro 13-gil, Jung-gu, Seoul

Walking east along Cheonggyecheon Stream, which flows near Sewoon Plaza, you will see a cluster of small bookstores. Books published 30 to 50 years ago, and various out-of-date magazines are piled up in about ten bookstores. You can indirectly experience the old culture and history that formed the basis of K-content, and sometimes you can also find foreign books. Nearby is Dongdaemun Market, a wholesale market selling various subsidiary materials, and Pyounghwa Market (open from night to early morning), where you can browse clothing fabrics, which are excellent places to visit together.

Doota Mall (두타몰)

3.8Km 2025-10-23

275, Jangchungdan-ro, Jung-gu, Seoul

Doota Mall is a must-visit shopping destination that represents Dongdaemun-the center of K-fashion and culture in Seoul. Doota offers a true one-stop shopping experience across fashion, beauty, lifestyle, and dining-from K-designers, sportswear, women and men's apparel to a wide variety of cafes and restaurents. Open until midnight, Doota welcomes intenational travelers with special gifts and exclusive benefits.

YOU&I Clinic Wangsimni (유앤아이의원 왕십리점)

3.8Km 2025-11-24

2nd–3rd Floor, Handong Tower, 315 Wangsimni-ro, Seongdong-gu, Seou

YOU&I Clinic is a trusted dermatology and aesthetic clinic with extensive experience and expertise accumulated since 2006.
At YOU&I Clinic, we are committed to using authentic products, providing precise and honest treatments, and offering personalized services tailored to each individual’s needs.
We welcome clients not only from Korea but also from Japan, China, and Thailand, and offer Japanese and Chinese interpretation services. All foreign clients receive treatments at the same prices as Korean clients.
YOU&I Clinic specializes in lifting, petite procedures, and skin boosters, as well as a wide range of aesthetic skin treatments. We also provide thorough aftercare to ensure the highest level of satisfaction for every client.

Beauty Play (뷰티플레이)

3.8Km 2025-11-14

73 Myeongdong-gil, Jung-gu, Seoul

Beauty Play is a K-beauty experience center operated by the Korea Cosmetics Industry Institute and supported by the Ministry of Health and Welfare. It offers a wide variety of sample Korean beauty products for testing as well as diverse beauty experience programs such as makeup touch-up service (choice of base, eyes, or lips), personal color test, and skin evaluation. Visitors can also ask for product recommendation based on their skin type or skincare concerns. Beauty Play also frequently hosts free one-day classes, which are announced online via its official website. It also hosts a variety of sample product giveaway events and the exhibited products get changed every two months, allowing visitors to get familiarized with lesser known quality products as well.

Cha Fertility Ceter - Seoul Station ((의)성광의료재단 차여성의원)

3.8Km 2025-10-23

(2nd Floor, Seoul Square), 416 Hangang-daero, Jung-gu, Seoul

Since opening in 2015, CHA Fertility Center - Seoul Station has served as Korea's leading fertility treatment center. Based on the know-how of CHA University Gangnam Medical Center, the first private hospital to deliver a test-tube baby in 1986, CHA Fertility Center - Seoul Station is conveniently located near the center of Seoul, making it convenient for domestic and international fertility clients. Foreign fertility patients who arrive in Korea via Incheon Airport not only have easy access to the clinic via the direct rail linking Seoul and the airport but also benefit from the capital city's excellent infrastructure (transportation, tours, accommodations, restaurants, etc.) for a safe and comfortable fertility treatment during their stay. In particular, many international residents in Korea, embassy officials, U.S. soldiers, and Koreans living abroad visit CHA Fertility Center for fertility treatment.

Bangsan Wholesale Market (방산 종합시장)

3.8Km 2025-10-23

20, Dongho-ro 37-gil, Jung-gu, Seoul

Bangsan Market is a wholesale market with approximately 250 stores that sells packaging and promotional materials. The market was popular with patissiers in the past and is currently more famous for being a bakery street.

Girin Plastic Surgery (기린성형외과의원)

3.8Km 2025-12-02

(7th-8th Floors), 54 Seocho-daero 77-gil, Seocho-gu, Seoul

At Girin Plastic Surgery, we believe that true customer satisfaction begins with safety.
Committed to our vision of becoming "a hospital that perfects beauty through safety", we prioritize patient well-being above all else.
To ensure this, we have an anesthesiology specialist available at all times and maintain a supply of dantrolene to manage malignant hyperthermia that might occur during general anesthesia.
Girin Plastic Surgery is also equipped with an uninterruptible power supply to handle any unexpected power outages during surgery.
We strive for complete transparency in the surgical process by offering a real-time CCTV viewing service and a transparent operating room name system for both patients and their families.
Girin Plastic Surgery is dedicated to continuous improvement and creating a reassuring environment for every patient, establishing itself as Korea's leading plastic surgery clinic.

Euljiro Nogari Alley (을지로 노가리골목) - Area information - Korea travel information