Munjeong-dong Rodeo Street (문정동 로데오거리)

9.5Km 2025-03-29

10, Dongnam-ro 4-gil, Songpa-gu, Seoul

Munjeong-dong Rodeo Street is a large shopping district containing over 200 brand-name discount stores. The street is T-shaped, with a 1-kilometer-long main street connected to a 400-meter-long alley, and the Munjeong 1-dong Resident Center located at the center. For shoppers’ convenience, there is a public parking lot (if visitors purchase goods at Rodeo Street, they can park here for free) and a parking lot for foreign tourists only (free of charge). Munjeong-dong Rodeo Street is one of Korea’s major shopping streets with customers ranging from teenagers to adults, since discount stores stocking sports wear, casual wear, shoes, men’s and ladies’ suits, and golf wear are all located on this street. Moreover, this is a great place to find deals on famous brands, at prices lower than at a department store. On some items you can get discounts of up to 70-80%.

Since most of the goods are stock from previous seasons, it might be better to purchase the more classic styles rather than the trendy fashions. In some cases, the goods might have been slightly crumpled or stained during the transfer from warehouse storage, but taking them to the dry-cleaners should fix most problems. However you should be careful when looking at the sewing quality, and check for missing buttons.

One more thing to bear in mind is the shopping season. Even discount stores have periods when stock runs low. The best time to shop is immediately after the stores in Rodeo Street restock their merchandise. This is done at about the same time as department stores. There is also an enormous variety of goods to choose from during the Rodeo Festivals in May and September. The purchased goods are exchangeable but non-refundable, so check the quality of the products carefully before purchasing.

In addition, Munjeong-dong Rodeo Street has a wide selection of restaurants and entertainment facilities. There are a number of pizza places, coffee shops, and food courts, as well as internet cafes and game rooms in the alleys behind the stores. Visitors can also relax in the surrounding parks. There’s a park with a 600-year-old zelkova tree right behind the Munjeong 1-dong Resident Center. Munjeong Rodeo Street is not just a shopping district; it’s a cultural area. The ‘Munjeong-dong Cultural Festival’ takes place every year in May, and the ‘Munjeong-dong Rodeo Festival’ takes place in May every other year. During these festivals, visitors can watch traditional Korean performances, traditional wedding ceremonies, international fashion parades, hip-hop dancing, and more. A charity sale is held on weekends and national holidays on the open-air stage of the Munjeong 1-dong Resident Center, and merchandise is sold for even bigger discounts.

Tutorial (튜토리얼)

9.6Km 2025-10-30

39-15, Wausan-ro, Mapo-gu, Seoul

Singer Zion.T
The tutorial run by singer Zion.T and his father gives a comfortable first impression with white interior and spacious seats. The signature menu, 'Crumpled Paper Cake', is topped with non-smooth white icing and, as the name suggests, looks like crumpled paper. Chocolate sauce is provided here, so customers can write their own pictures or letters. Even if you're not good at it, you can make your own cake, so it's really fun. His dog ‘Haemeogi’ resting in the store as if indifferent is another specialty.

Bugaksan Mountain (북악산)

9.6Km 2024-03-04

Cheongun-dong, Jongno-gu, Seoul

Bugaksan Mountain is the mountain that one can see behind the Gyeongbokgung Palace and the Cheong Wa Dae to the north. Hanyangdoseong, the city wall that surrounded the historic capital of Hanyang, was built by connecting the ridges of this mountain. These walls can still be found today, having been preserved quite well. Different trails weave through the area along the Hanyangdoseong, the Seoul City Wall, and one can visit these trails at night as well. Bugak Skyway is a road that connects Changuimun Gate to Jeongneung Royal Tomb, and one can get a great view of Seoul’s city center from the Palgakjeong Pavilion on Bugak Skyway.

LEESEL Hanbok (리슬한복)

9.6Km 2025-11-05

136-11, Eoulmadang-ro, Mapo-gu, Seoul

Hanbok, the beauty of Korea
It is a Hanbok brand that produced BTS Jimin's stage costumes and CHUNG HA's Hanbok worn in the 2022 season's greeting pictorial. The ‘Sochangui Maxi Coat’ worn by SHINee's TAEMIN received an explosive response and became more known. LEESEL x SPAO's collaboration pajamas gained great popularity not only among celebrities but also among the general public. In 2022, Hanbok debuted at Milan Fashion Week for the first time. The head office is located in Jeonju.

Ononsa Guesthouse (온온사)

9.7Km 2023-07-17

58 Gwanaksan-gil, Gwacheon-si, Gyeonggi-do

Though Ononsa, which was a guesthouse in Gwacheon, was constructed in the 27th year of King Injo's reign in the Joseon dynasty (1649), the name, "Ononsa," was given to this area during the reign of King Jeongjo. On February 11, 1790 during his royal procession to the tomb of his father, Crown Prince Sado, stayed at an inn in Gwacheon and, as he felt that it "has nice views and provides a comfortable stay," he bestowed upon the place plaques that he wrote himself - "Ononsa" to Seoheon and "Burimheon," which was the old nickname of Gwacheon, to Dongheon. This is how this place began to be called Ononsa.

It was designated as a Tangible Cultural Heritage of Gyeonggi-do on June 2, 1980, and it was restored on December 2, 1986 after being torn down.

Buam-dong (부암동)

9.7Km 2024-03-15

Buam-dong, Jongno-gu, Seoul

Buam-dong is a village located north of Gyeongbokgung Palace. It is designated as a development-restricted zone due to its proximity to the Cheong Wa Dae, preserving the old neighborhood's appearance. There are numerous bakeries, cafés, restaurants, and small galleries housed in renovated traditional houses, making it a delightful place for a leisurely stroll. The nearby hiking trails connected to Bugaksan Mountain offer a tranquil journey through the forest, ideal for those seeking a peaceful retreat.

TEISTY BURGER (테이스티버거)

9.7Km 2025-11-06

67-11 Dongmak-ro, Mapo-gu, Seoul

Singer Tei
This is a handmade burger restaurant of singer Tei, who is famous for being a gourmand. The representative menu is the ‘KRAKEN BURGER’ with squid ink buns, squid patties, and tartar sauce. Crispy and chewy squid patties are attractive. You can enjoy the burger even more moistly by pressing the burger bun and popping the egg yolk. In addition to the main store in Hongdae, there is also a store in Jamsil.

SANRIO LOVERS CLUB(산리오 러버스 클럽)

9.7Km 2025-11-05

18, Wausan-ro 19-gil, Mapo-gu, Seoul

'BLACKPINK HOUSE' filming location
In the past, it was a Hello Kitty cafe, but it was renovated and used as accommodation when BLACKPINK's first reality content, 'BLACKPINK HOUSE' was filmed. Currently, it is operated as an exhibition experience and cafe for Sanrio characters. The inside and outside of the two-story building in pastel colors are full of Sanrio characters. You must make a reservation in advance to enter the cafe on the second floor. You can visit and purchase at the MD Shop on the 1st floor without a separate reservation.

Nemamdaero Hongdae Branch(내맘대로폰케이스 홍대점)

9.7Km 2025-11-05

21 Wausan-ro 19-gil, Mapo-gu, Seoul

JENNIE and JISOO’s phone case
This is where JENNIE and JISOO made mobile phone cases on V LIVE. It has a huge number of parts, and you can choose the color and shape of the bond. The advantage is that you can use all parts as much as you want without restrictions. You can follow JENNIE and JISOO’s design, or you can make your own case. Decorating top loaders for photo cards and making slime are also popular. It is the perfect for travel souvenirs or gifts.

Ogeum Park (오금공원)

9.7Km 2025-01-17

363 Ogeum-ro, Songpa-gu, Seoul

Ogeum Park is a park created by cultivating a mountain with an altitude of 200 meters, providing a panoramic view of Seoul's Songpa district. The park features walking trail, various exercise equipment, and facilities such as badminton and tennis courts. The lawn bowling court is available for use by reservation. There is a toddler forest experience ground and an adventure playground for children, offering activities like rope climbing, rock climbing, net climbing, slides, and spider web climbing.

Munjeong-dong Rodeo Street (문정동 로데오거리) - Area information - Korea travel information