Neulmajung (늘마중)

5.3Km 2024-01-12

11-5 Insadong 10-gil, Jongno-gu, Seoul

Makgeolli is a traditional liquor made from rice or wheat as a main ingredient and with yeast and various other ingredients. Its uniqueness lies in the main ingredient or yeast used, thus a variety of makgeolli made with local specialties can be found throughout Korea. Neulmajung is a pub restaurant that serves 34 types of makgeolli from all over the country, as well as many foods that go well with them. In addition, its soft wooden interior creates a comfortable atmosphere. Its representative dish is haemul pajeon (seafood and green onion pancake), made with plenty of ingredients. They also serve crispy pan-fried gamja jeon (potato pancake) and memil jeonbyeong (buckwheat crepe), rich in both flavor and taste as it is made with buckwheat from Bongpyeong, Gangwon-do, all of which are a perfect paring to makgeolli.

The Great Full Moon Festival (정월대보름 한마당)

5.3Km 2025-02-05

37 Samcheong-ro, Jongno-gu, Seoul
+82-2-3704-3106

The National Folk Museum is celebrating the first full moon of the Lunar new year, Jeongwol Daeboreum. A variety of experiences are prepared to eliminate bad luck and pray for prosperity and health. The event provides a chance for locals and tourists alike to learn more about the traditional culture of Korea.

Kimchigol Well-being Bapsang(김치골웰빙밥상)

5.3Km 2024-10-14

22-5 Insadong-gil, Jongro-gu, Seoul
+82-2-720-6436

A restaurant where you can try kimchi, a Korean traditional dish, and meat. The representative menu is kimchi cabbage wraps with pork. This is a Korean cuisine located in Insa-dong, Seoul.

Ojang-dong Hamheung Naengmyeon (오장동 함흥냉면)

5.3Km 2024-02-22

108 Mareunnae-ro, Jung-gu, Seoul

Ojang-dong Hamheung Naengmyeon originated when grandma Han Hyesun, who migrated from Hamgyeongnam-do to Seoul during the Korean War, began selling Hamheung-style "nongma guksu (starch noodles)," eventually naming it Hamheung naengmyeon (Hamheung cold buckwheat noodles). Its signature dish, bibim naengmyeon (spicy buckwheat noodles), features chewy noodles infused with a tangy-sweet seasoning, showcasing the expertise behind its preparation. Alongside the flavorful broth served as a base, the menu also includes variations like hoe naengmyeon (cold buckwheat noodles with raw fish), mul laengmyeon (cold buckwheat noodles), suyuk (boiled pork slices) and mandu.

The Children’s Museum of the National Folk Museum of Korea (국립민속박물관&국립민속박물관 어린이박물관)

5.3Km 2025-06-19

37 Samcheong-ro, Jongno-gu, Seoul

The Children’s Museum of the National Folk Museum of Korea, located within Gyeongbokgung Palace, showcases artifacts related to Korean traditional culture. This interactive museum allows children to experience and learn about various aspects of Korean traditional clothing, food, society, culture, and games firsthand. Especially catering to children from Asian countries, there is a service for renting items, and reservations are required for admission.

High - Anguk Branch [Tax Refund Shop] (하이엔드코리아 안국)

5.3Km 2024-04-17

1F, 62-5, Insadong-gil, Jongno-gu, Seoul

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Matthew Chang Anguk (메튜장 안국)

5.3Km 2025-07-14

33 Yulgok-ro, Jongno-gu, Seoul

Matthew Chang Anguk flagship store uses the whole space to bring the brand's philosophy to life through fragrance. Located in Anguk, the heart of Korea's tradition and aesthetics, the store's tranquil atmosphere sets the mood for visitors to try on and experiment with the brand's carefully selected perfume collection. The staff provides assistance in recommending the perfect scent according to visitor's preference, mood, and nostalgia. The store also has a section dedicated to body care products, such as hand wash and body lotion.

Isae - Insa Branch (No. 2) [Tax Refund Shop] (이새 인사2호)

5.3Km 2024-04-18

30-1, Insadong-gil, Jongno-gu, Seoul

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Seoul Art Center Gongpyeong Gallery (서울아트센터 공평갤러리)

5.3Km 2021-06-19

24, Insadong-gil, Jongno-gu, Seoul
+82-70-4214-0070

Opened in 1992, Seoul Art Center Gongpyeong Gallery is a 17,791㎡, two-story building with four exhibition halls. It is one of the main galleries of Insa-dong, displaying diverse artwork ranging from Western and Korean paintings to sculptures. Due to the great interest in Korean paintings, 2~3 of the annual long-term exhibitions focus solely on them.

Ssamzigil (쌈지길)

5.3Km 2025-10-23

44 Insadong-gil, Jongno-gu, Seoul

Ssamzigil is an Insa-dong landmark and a shopping mall specializing in crafts. It is a place where the traditions of Korea come together with its present. Follow the paths that lead seamlessly from the lower floors to the upper floors and browse the small craft shops that inhabit the floors. You can find both works of traditional craft and contemporary craft here. Some craft shops also offer craft experiences, and one can also find restaurants and galleries within the complex.

Neulmajung (늘마중) - Area information - Korea travel information