Pyounghwa (Pyeonghwa) Fashion Town (서울 평화시장)

6.1Km 2025-01-06

274, Cheonggyecheon-ro, Jung-gu, Seoul
+82-2-2265-3531~3

The Pyounghwa Fashion Town market in Dongdaemun has been selling fashion clothing and accessories for over 50 years ever since the end of the Korean War. It was here that in 1953 North Korean refugees started selling clothes made from US army uniforms. Their market was then named Pyounghwa, which means peace, in the hope that no other wars would be fought on Korean soil. The Pyounghwa Fashion Town was therefore the beginning of the 30,000 stores that now make up Dongdaemun Fashion Town, which is seen as one of the global centers of the fashion industry.

Spread over a large area, this historical fashion market is divided into several districts, the ‘Gu Pyounghwa Fashion Town’ is the oldest, and there is also the ‘Shin Pyounghwa Fashion Town’, ‘Dong Pyounghwa Fashion Town’, and ‘Cheong Pyounghwa Fashion Town’.

Namsan Octagonal Pavilion (남산 팔각정)

6.1Km 2021-06-19

105, Namsangongwon-gil, Yongsan-gu, Seoul
+82-2-3783-5900

Originally known as Unamjeong Pavilion, the pavilion was built in 1959 to commemorate Rhee Syngman. It was demolished by the 4.19 movement in 1960 and was rebuilt on November 11, 1968. This pavilion now sits atop Namsan Mountain, with views covering the entirety of Seoul below. As it is a prime spot to view the first sunrise of the year, the annual sunrise festival takes place every New Year's Day.

Namsangol Hanok Village (남산골한옥마을)

6.1Km 2025-07-14

28 Toegye-ro 34-gil, Jung-gu, Seoul

Namsangol Hanok Village opened in 1998 on the northern side of Namsan Mountain in the center of the capital. This village has five restored hanok (traditional Korean house) premises, a pavilion, a traditional garden, a performance art stage, and a time capsule plaza, making it a perfect spot for locals and tourists to take a leisure walk. Upon entering from the front gate, visitors will get a taste of Korea's traditional life while escaping from bustling city life. The traditional garden with its pavilion and old houses creates a peaceful ambiance before the forested Namsan Mountain. A time capsule commemorating Seoul’s 600th anniversary was buried in 1994 at the highest point of the village and is scheduled to be reopened 400 years later in 2394.

The five hanok premises at Namsangol Hanok Village once belonged to aristocrats and government officials of the Joseon dynasty. Each house was originally located in a different neighborhood, but they were all moved to this area and restored to their original form. The houses were rebuilt using their original materials, except for one house, where the materials were too old and deteriorated to be reused. The premises were carefully restored and replicated according to their original form to depict the owners’ social class and personality. These buildings are now used as an exhibit to portray the living environment during the Joseon dynasty and as a venue for educational and cultural programs for children and tourists.

Some of the unique programs and activities to participate in include wearing hanbok, folding hanji (traditional Korean paper), writing in Korean, traditional tea ceremony, traditional etiquette school, and herbal medicine experience. There are also taekwondo demonstrations and other various performances held around the village. Visitors can also try traditional games such as yunnori (traditional board game), or understand more about the area through a guided tour.

KGC - Chungmu-ro Branch [Tax Refund Shop] (KGC 충무로점)

6.1Km 2024-04-16

235, Toegye-ro, Jung-gu, Seoul

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Ojang-dong Hamheung Naengmyeon (오장동 함흥냉면)

6.1Km 2024-02-22

108 Mareunnae-ro, Jung-gu, Seoul

Ojang-dong Hamheung Naengmyeon originated when grandma Han Hyesun, who migrated from Hamgyeongnam-do to Seoul during the Korean War, began selling Hamheung-style "nongma guksu (starch noodles)," eventually naming it Hamheung naengmyeon (Hamheung cold buckwheat noodles). Its signature dish, bibim naengmyeon (spicy buckwheat noodles), features chewy noodles infused with a tangy-sweet seasoning, showcasing the expertise behind its preparation. Alongside the flavorful broth served as a base, the menu also includes variations like hoe naengmyeon (cold buckwheat noodles with raw fish), mul laengmyeon (cold buckwheat noodles), suyuk (boiled pork slices) and mandu.

KGC - Dongmyo Branch [Tax Refund Shop] (KGC 동묘점)

6.1Km 2024-04-22

347, Jong-ro, Jongno-gu, Seoul

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Olive Young - Chungmuro Station Branch [Tax Refund Shop] (올리브영 충무로역)

6.1Km 2024-04-18

222, Toegye-ro, Jung-gu, Seoul

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CheongKwanJang - Sinseol-dong Branch [Tax Refund Shop] (정관장 신설동점)

6.1Km 2024-06-27

9, Wangsan-ro, Dongdaemun-gu, Seoul

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Dongdaemun Jeongyuk Sikdang (동대문정육식당)

6.1Km 2024-03-15

7-3 Jong-ro 46ga-gil, Jongno-gu, Seoul
+82-2-764-1541

Dongdaemun Jeongyuk Sikdang is a butcher restaurant specializing in fresh meat located near Dongdaemun Fashion Town. They offer high-quality Korean beef and Korean pork sourced directly from the producers, allowing customers to choose cuts of meat according to their preferences at reasonable prices. Their savory soybean paste stew served in the center of the grill is also delicious. Customers can help themselves to additional side dishes like green onions threads and onion sauce at the self-service bar.

KSPO Dome (Olympic Gymnastics Arena) (올림픽공원체조경기장)

6.1Km 2025-06-30

424 Olympic-ro, Songpa-gu, Seoul

The KSPO Dome was the arena built for gymnastic events during the 1988 Seoul Summer Olympics, but has been remodeled to host concerts, including for many K-pop stars and international pop stars. The dome can also serve as venue to a range of other events, including showcases, exhibitions, and business events. It is accessible via public transit using Olympic Park Station on Seoul Subway Lines 5 and 9.

Pyounghwa (Pyeonghwa) Fashion Town (서울 평화시장) - Area information - Korea travel information