Neulmajung (늘마중)

7.8Km 2024-01-12

11-5 Insadong 10-gil, Jongno-gu, Seoul

Makgeolli is a traditional liquor made from rice or wheat as a main ingredient and with yeast and various other ingredients. Its uniqueness lies in the main ingredient or yeast used, thus a variety of makgeolli made with local specialties can be found throughout Korea. Neulmajung is a pub restaurant that serves 34 types of makgeolli from all over the country, as well as many foods that go well with them. In addition, its soft wooden interior creates a comfortable atmosphere. Its representative dish is haemul pajeon (seafood and green onion pancake), made with plenty of ingredients. They also serve crispy pan-fried gamja jeon (potato pancake) and memil jeonbyeong (buckwheat crepe), rich in both flavor and taste as it is made with buckwheat from Bongpyeong, Gangwon-do, all of which are a perfect paring to makgeolli.

CheongKwanJang - Jonggak Station Branch [Tax Refund Shop] (정관장 종각역)

7.8Km 2024-04-22

#102, 95, Sambong-ro, Jongno-gu, Seoul

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Cheonggye Pharmacy - Cheonggyecheon Branch [Tax Refund Shop] (청계약국 청계천)

7.8Km 2024-04-17

14, Cheonggyecheon-ro, Jung-gu, Seoul

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Olive Young - Daehakro Branch [Tax Refund Shop] (올리브영 대학로점)

7.8Km 2024-06-27

1F~3F, 237, Changgyeonggung-ro, Jongno-gu, Seoul

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Changdeokgung Injeongmun Gate (창덕궁 인정문)

7.8Km 2025-01-14

99, Yulgok-ro, Jongno-gu, Seoul
+82-2-3668-2300

Serving as the main gate of Injeongjeon Hall, Injeongmun Gate was established in 1405 (5th year of King Taejo’s reign during the Joseon dynasty). Later on, the gate was destroyed by multiple fires during the Imjin War (Japanese invasion of Korea in 1592), therefore current form of the establishment displays designs that are more often seen in the late 19th century's. In addition, a lot of subsidary marks and buildings are removed from the original places and relocated passing the time, however, still remains to represent prestigious ambience.

Injeongmun Gate served as the place for several coronation ceremonies of kings, prince's succession of throne, and many other national affairs celebrated by the royal members who gathered and aligned around this gate.

Rogatis - Munjeong Branch [Tax Refund Shop] (로가디스 문정점)

7.8Km 2024-04-23

109, Dongnam-ro, Songpa-gu, Seoul

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Ssamzigil (쌈지길)

7.8Km 2025-10-23

44 Insadong-gil, Jongno-gu, Seoul

Ssamzigil is an Insa-dong landmark and a shopping mall specializing in crafts. It is a place where the traditions of Korea come together with its present. Follow the paths that lead seamlessly from the lower floors to the upper floors and browse the small craft shops that inhabit the floors. You can find both works of traditional craft and contemporary craft here. Some craft shops also offer craft experiences, and one can also find restaurants and galleries within the complex.

Gobundari Market (고분다리 전통시장)

7.8Km 2023-12-22

8 Gucheonmyeon-ro 34-gil, Gangdong-gu, Seoul

Gobundari Market is a traditional market that takes care of food, clothing, and shelter for residents in Cheonho-dong. Because it is located in the center of the neighborhood, it is also a market where one can get a closer look into the daily lives of locals. One characteristic that stands out from this traditional market is none other than the murals. Murals of various themes that decorate the market area add eclectic energy to the quaint neighborhood. Like any other traditional markets, there are stores where visitors can purchase Koreans’ all-time favorite snacks.

HIDE AND SEEK - Ssamzigil Branch (하이드앤시크 쌈지길점)

7.8Km 2025-11-06

44 Insadong-gil, Jongno-gu, Seoul

◎ Travel information to meet Hallyu’s charm
This is where TXT members enjoyed escape games on their own series, “TO DO X TXT.” Chosen as the tagger by random draw, Huening Kai showed impressive game skills, using his instincts to “eliminate” the other members.

Geoan (거안)

7.8Km 2025-10-23

44 Insadong-gil, Jongno-gu, Seoul

Geoan, a store in Insa-dong, specializes in wooden furniture and accessories. Visitors can purchase products on display in the store or customize their pieces according to their preferences. In addition to furniture production, the shop also exhibits and sells various artworks such as celadon, lacquer mother-of-pearl, and sculptures by artists, making it a classy art space that harmonizes tradition and modernity.

Neulmajung (늘마중) - Area information - Korea travel information