Deoksugung Palace (덕수궁)

7.9Km 2025-06-25

99 Sejong-daero, Jung-gu, Seoul

Registered as a Historic Site, Deoksugung Palace was initially not a royal palace, but the residential home of Grand Prince Wolsan (1454-1488), the older brother of King Seongjong (1469-1494) of the Joseon dynasty. It wasn't until 1593 that the palace was used as a temporary palace of the royal family after their home was burned down during the Imjin War. King Seonjo also stayed at Deoksugung Palace after returning to the city. It became a proper palace when Gwanghaegun (1575-1641) ascended to the throne and gave this royal residence the name Gyeongungung Palace in 1611. Over the following decades, the palace alternated between being an official palace and a temporary residence. The name did not change officially to Deoksugung Palace, meaning the “palace of virtuous longevity,” until 1907. While the palace once encompassed a vast area with many buildings, the current palace grounds are just a small shadow of the prior splendor, with very few structures remaining.

Korean Museum of Straw and Life (짚풀생활사박물관)

7.9Km 2022-09-15

45, Sungkyunkwan-ro 4-gil, Jongno-gu, Seoul
+82-2-743-8787

Korean Museum of Straw and Life is a private museum dedicated to the collection, research, and display of materials and historical accounts of diverse straws and their uses in Korea. As Koreans' lifestyle in the past heavily depended on agriculture and cultivation of crops, straws and grasses were easily found and had many uses. The museum aims to educate the general public of how different straw were produced and used by Korean ancestors as well as their significance in connection with today's lifestyle.

Color pool Museum (컬러풀뮤지엄(COLORPOOL MUSEUM))

7.9Km 2025-10-27

6F, 49 Insadong-gil, Jongno-gu, Seoul

It is an experiential museum where you can feel the variety of colors with all your senses. If you want to have a picture with a pretty background like a fairy tale, there is no better place than this museum. The pool filled with adorable pink balls is the most popular section that brings happy smiles to everyone, adults and children alike. You can also find various souvenirs related to bathing, such as exfoliating towels and natural soap.

Line Friends - Insa Branch [Tax Refund Shop] (라인프렌즈 인사점)

7.9Km 2024-04-16

49, Insadong-gil, Jongno-gu, Seoul

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KongKongY Gallery [Tax Refund Shop] (콩콩이 그림가게)

7.9Km 2024-04-19

Store #325, 3F, 49, Insadong-gil, Jongno-gu, Seoul

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Bachi Ring (UMC Jewelry) [Tax Refund Shop] (바치링(UMC쥬얼리))

7.9Km 2024-04-19

#414, 49, Insadong-gil, Jongno-gu, Seoul

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CU - Koreana Hotel Branch [Tax Refund Shop] (cu코리아나호텔점)

7.9Km 2024-06-26

135, Sejong-daero, Jung-gu, Seoul

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Appenzeller Noble Memorial Museum (배재학당 역사 박물관)

7.9Km 2022-10-14

19, Seosomun-ro 11-gil, Jung-gu, Seoul
+82-2-319-5578

The Appenzeller Noble Memorial Museum is dedicated to Henry Gerhart Appenzeller, the missionary who opened the first Western-style educational institution in Korea in 1885. The school started with English and core subjects, but expanded into the Pai Chai University, Pai Chai High School, and Pai Chai Middle School and has many famous alumni, including Rhee Syng-man. The memorial hall opened in 2008 in the east wing of the original school building, which was built in 1916 and designated as a Seoul Monument. With dynamically arranged permanent exhibitions, annual special exhibitions and special lectures, the museum offers a unique learning experience to visitors and people with an interest in the history of education in Korea.

Munjeong-dong Rodeo Street (문정동 로데오거리)

7.9Km 2025-03-29

10, Dongnam-ro 4-gil, Songpa-gu, Seoul
+82-2-400-1633

Munjeong-dong Rodeo Street is a large shopping district containing over 200 brand-name discount stores. The street is T-shaped, with a 1-kilometer-long main street connected to a 400-meter-long alley, and the Munjeong 1-dong Resident Center located at the center. For shoppers’ convenience, there is a public parking lot (if visitors purchase goods at Rodeo Street, they can park here for free) and a parking lot for foreign tourists only (free of charge). Munjeong-dong Rodeo Street is one of Korea’s major shopping streets with customers ranging from teenagers to adults, since discount stores stocking sports wear, casual wear, shoes, men’s and ladies’ suits, and golf wear are all located on this street. Moreover, this is a great place to find deals on famous brands, at prices lower than at a department store. On some items you can get discounts of up to 70-80%.

Since most of the goods are stock from previous seasons, it might be better to purchase the more classic styles rather than the trendy fashions. In some cases, the goods might have been slightly crumpled or stained during the transfer from warehouse storage, but taking them to the dry-cleaners should fix most problems. However you should be careful when looking at the sewing quality, and check for missing buttons.

One more thing to bear in mind is the shopping season. Even discount stores have periods when stock runs low. The best time to shop is immediately after the stores in Rodeo Street restock their merchandise. This is done at about the same time as department stores. There is also an enormous variety of goods to choose from during the Rodeo Festivals in May and September. The purchased goods are exchangeable but non-refundable, so check the quality of the products carefully before purchasing.

In addition, Munjeong-dong Rodeo Street has a wide selection of restaurants and entertainment facilities. There are a number of pizza places, coffee shops, and food courts, as well as internet cafes and game rooms in the alleys behind the stores. Visitors can also relax in the surrounding parks. There’s a park with a 600-year-old zelkova tree right behind the Munjeong 1-dong Resident Center. Munjeong Rodeo Street is not just a shopping district; it’s a cultural area. The ‘Munjeong-dong Cultural Festival’ takes place every year in May, and the ‘Munjeong-dong Rodeo Festival’ takes place in May every other year. During these festivals, visitors can watch traditional Korean performances, traditional wedding ceremonies, international fashion parades, hip-hop dancing, and more. A charity sale is held on weekends and national holidays on the open-air stage of the Munjeong 1-dong Resident Center, and merchandise is sold for even bigger discounts.

Yeon Deung Hoe (Lotus Lantern Festival) (연등회)

7.9Km 2025-04-09

55 Ujeongguk-ro, Jongno-gu, Seoul
+82-2-2011-1744~7

Started approximately 1,200 years ago during the Silla dynasty and continued through the Goryeo Yeon Deung Hoe and Joseon lantern festival, the Yeon Deung Hoe Festival is a traditional festival registered as an Intangible Cultural Heritage and UNESCO Masterpiece of the Oral and Intangible Heritage of Humanity. The lanterns at Yeon Deung Hoe Festival brighten the heart and the world!

Deoksugung Palace (덕수궁) - Area information - Korea travel information