Myeong-dong, Namdaemun, Bukchang-dong, Da-dong and Mugyo-dong Special Tourist Zone (명동 남대문 북창동 다동무교동 관광특구) - Area information - Korea travel information

Myeong-dong, Namdaemun, Bukchang-dong, Da-dong and Mugyo-dong Special Tourist Zone (명동 남대문 북창동 다동무교동 관광특구)

9.5Km    2021-12-30

40, Sejong-daero, Jung-gu, Seoul
+82-2-3396-4622

Myeong-dong, Namdaemun, Bukchang-dong and Da-dong are widely known among international visitors as hot spots for shopping and food.

Myeong-dong is a popular destination for shopping, culture, arts and fashion. Major shopping malls such as Lotte Department Store, Shinsegae Department Store, Myeong-dong Migliore and Samik Fashion Town are located here. Shoppers can find a variety of products here from high-end items to relatively inexpensive clothes. There’s also no shortage of street food, traditional restaurants, coffee shops and fancy cafes.

Namdaemun Market is the biggest traditional market in Korea. Visitors can purchase souvenirs and local produce at an affordable price in the shopping complex crowded with stores and street stalls. The market sells a variety of clothes, kitchenware, toys, accessories, food, flowers and imported goods.

Bukchang-dong and Sogong-dong have high-end accommodations including Lotte Hotel Seoul and Westin Chosun Seoul, duty-free shops, and restaurants serving traditional dishes.

[Myeong-dong, Namdaemun Market and Bukchang-dong Special Tourist Zone]
Areas included: Myeong-dong, Bukchang-dong, Mugyo-dong and Da-dong, Seoul
Area size: 872,809 ㎡
Tourist attractions: Myeong-dong, Namdaemun Market and Bukchang-dong, Department Stores (Lotte Department and Shinsegae Department Store, etc.), Traditional Market, Duty-free Shop, Hanok Village, N Seoul Tower, etc.

Sungnyemun Gate (숭례문)

9.5Km    2024-11-27

40 Sejong-daero, Jung-gu, Seoul

Sungnyemun Gate is Korea’s National Treasure No. 1, and its unofficial name is Namdaemun Gate. Sungnyemun Gate is the largest castle gate stone structure with an arched entrance in the middle. There’s a column on top of a platform, raising the roof, distinguishing the upper stories and lower stories of the building. Passageways for traffic are located at the east and west ends of the gate. Different from the other gates, Sungnyemun Gate’s tablet has its name written vertically.

On February 10, 2008, Sungnyemun was destroyed by fire. After a 5-year reconstruction work, the gate was re-opened to the public again on May 4, 2013.

Seoul National University Hospital (서울대학교병원)

9.5Km    2025-10-23

101 Daehak-ro, Jongno-gu, Seoul

Seoul National University Hospital, a national central hospital that has led Korean medicine for over 130 years, is a top-tier hospital equipped with world-class medical professionals and cutting-edge systems. For 25 consecutive years, it has ranked first in brand power in the hospital sector. The hospital is renowned for its cancer research, the most comprehensive pediatric care in the country, and treatments for rare and intractable diseases. Through patient-centered, personalized services, it has established itself as a trusted healthcare institution.

Zorro: Actor-Musician(조로: 액터 뮤지션)

9.5Km    2025-05-21

서울특별시 종로구 대학로12길 64 (동숭동)

Culture Station Seoul 284 (문화역 서울 284)

9.5Km    2025-10-23

1 Tongil-ro, Jung-gu, Seoul

Culture Station Seoul 284 opened in 2011 by restoring the old Seoul Station. The complex holds various programs including exhibitions, performances, cultural events and workshops. It holds over 100 years of history with Namdaemun Station being the original name of the station in 1900 and changing to Gyeongseong Station, Seoul Station, and now Culture Station Seoul 284. The look of 1925 Gyeongseong Station offers visitors a flashback to the past, providing a fun and special experience.

◎ Travel information to meet Hallyu’s charm
This is where Mok-ha (played by Park Eun-bin) waited for Ki-ho (played by Chae Jong-hyeop) with flowers in the TV series "Castaway Diva." As the restored historic Seoul Station, it also appeared in "Reply 1994" as the location where Samcheonpo (played by Kim Sung Kyun) first arrived in Seoul.

Ojugine (오죽이네)

9.5Km    2024-12-10

Ojugine is a restaurant that specializes in dak maeuntang, a spicy chicken stew that is different from dak bokkeumtang (spicy braised chicken), as the former has more soup than the latter. The stew is served whilst boiling, so one just needs to let it sit for a bit on the table before digging in. The spicy sauce and chicken are a match made in heaven, and the same goes for this dish. Interestingly, Ojugine uses smaller chickens to prepare their dishes, so the flesh braises in the stock faster. The resulting combination is sure to offer a memorable meal. Any remaining soup can be reused as a sauce for fried rice after the main meal, so visitors are advised to leave some space in their stomach.

All Star Boeing Boeing(올스타 보잉보잉)

9.5Km    2025-05-22

서울특별시 종로구 대학로10길 26 (동숭동)

D. Festa: Daehakro Street Performance Festival (대학로 거리공연축제)

9.5Km    2025-06-16

1, Daehak-ro 8-gil, Jongno-gu, Seoul
• 1330 Travel Hotline: +82-2-1330 (Korean, English, Japanese, Chinese) • For more info: +82-2-741-4188

Started in 2015, Daehakro Street Performance Festival provides various performances including plays, dances, mimes and more. The festival aims to provide hope and changes in daily life through diverse performances.

Cat on the Rooftop(옥탑방 고양이)

9.5Km    2025-10-23

서울특별시 종로구 대학로10길 24

Seoul Hyochang Park (서울 효창공원)

9.5Km    2024-07-09

177-18 Hyochangwon-ro, Yongsan-gu, Seoul
+82-2-2199-7608

Hyochang Park covers 122,245 square meters spanning across Hyochang-dong and Cheongpa 2-dong. It is a historic landmark that once contained several royal tombs, and was known at that time as Hyochangwon. The cemeteries that were originally located in Hyochangwon belonged to Crown Prince Munhyo, King Jeongjo’s first son who died at the age of five; Royal Noble Consort Uibin of the Seong Clan, King Jeongjo’s royal concubine and Crown Prince Munhyo’s mother; Royal Noble Consort Sugui of the Park Clan, King Sunjo’s royal concubine; and her daughter Princess Yeongon. The royal tombs were moved to Seooreung Tombs in the waning months of the Japanese colonial period. The Japanese empire began the development of Hyochangwon into a park in 1924, and the Japanese governor-general officially assigned the site as a park in 1940.

Presently, several of Korea’s greatest leaders are buried in Hyochang Park. The remains mostly belong to independence activists including Yoon Bong-gil, Lee Bong-chang, and Baek Jeong-gi, whose graves are collectively known as Samuisa Tomb. A statue of Lee Bong-chang has been built in the graveyard. Among the other patriotic martyrs who are interred in the park are Kim Gu and some of the key figures of the provisional government such as Lee Dong-nyeong, Cha I-seok, and Cho Seong-hwan. An ancestral shrine named Uiyeolsa has been built along the main gate and holds the portraits of the deceased independence activists.