1.1Km 2024-04-17
58-3, Samcheong-ro, Jongno-gu, Seoul
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1.1Km 2024-05-17
62, Insadong-gil, Jongno-gu, Seoul
+82-2-734-0222
Insa-dong, located in the heart of the city, is an important place where old but precious traditional goods are on display. There is one main road in Insa-dong with alleys on each side. Within these alleys are galleries, traditional restaurants, teahouses, and cafes.
The galleries are the heartbeat of Insa-dong. There are about 100 galleries in the area offering every example of traditional Korean fine art from paintings to sculptures. The most famous galleries are Hakgojae Gallery, which functions as the center of folk art, Gana Art Gallery, which promotes many promising artists, and Gana Art Center.
The teahouses and restaurants are the perfect complement to the galleries. They are hidden deep within the twisting alleyways, making it feel like a treasure hunt. The shops in Insa-dong are very popular among all age groups, because each one is unique.
Every Saturday from 14:00 to 22:00 and Sunday from 10:00 to 22:00, the main street is blocked to vehicular traffic and it becomes a cultural space. Stores set up booths outside and Korean candy merchants and fortune teller stalls can easily be found; there are traditional performances and exhibits as well. Insa-dong is especially popular among international tourists. This is where they can experience and see traditional Korean culture first-hand, and also purchase pieces of fine art.
1.1Km 2024-04-16
49, Insadong-gil, Jongno-gu, Seoul
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1.1Km 2024-04-19
Store #325, 3F, 49, Insadong-gil, Jongno-gu, Seoul
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1.1Km 2024-04-19
#414, 49, Insadong-gil, Jongno-gu, Seoul
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1.1Km 2025-10-27
6F, 49 Insadong-gil, Jongno-gu, Seoul
It is an experiential museum where you can feel the variety of colors with all your senses. If you want to have a picture with a pretty background like a fairy tale, there is no better place than this museum. The pool filled with adorable pink balls is the most popular section that brings happy smiles to everyone, adults and children alike. You can also find various souvenirs related to bathing, such as exfoliating towels and natural soap.
1.1Km 2025-07-14
33 Yulgok-ro, Jongno-gu, Seoul
Matthew Chang Anguk flagship store uses the whole space to bring the brand's philosophy to life through fragrance. Located in Anguk, the heart of Korea's tradition and aesthetics, the store's tranquil atmosphere sets the mood for visitors to try on and experiment with the brand's carefully selected perfume collection. The staff provides assistance in recommending the perfect scent according to visitor's preference, mood, and nostalgia. The store also has a section dedicated to body care products, such as hand wash and body lotion.
1.1Km 2024-04-18
41, Cheonggyecheon-ro, Jongno-gu, Seoul
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1.1Km 2024-03-13
24-2, Dadong-gil, Jung-gu, Seoul
+82-2-777-1689
Established in 1932, Yonggeumok specializes in Seoul-style chutang (loach soup), renowned for using whole loach in its preparation. This method distinguishes it from the more commonly known Namwon-style chutang, which involves grinding the loach. At Yonggeumok, guests can savor the tender and savory texture of the loach flesh in their chutang, offering a unique and authentic dining experience.
1.2Km 2025-07-30
26 Insadong 9-gil, Jongno-gu, Seoul
+82-70-8826-5207
Seoul International Writers' Festival was founded in 2006 with aims to lay a foundation for connecting Korean literature and international literature. This year's theme is "() Meets the Eye," inviting attendees to explore the beauty of literature that is much more than meets the eye.