A Flower Blossom on the Rice (꽃,밥에피다)
858.3M 2023-10-10
3-6 Insadong 16-gil, Jongno-gu, Seoul
A Flower Blossom on the Rice serves beautiful, healthy meals using ingredients grown in accordance with eco-friendly practices. Diners can expect to enjoy dishes made with organic rice grown in Bongha Village, pesticide-free vegetables, wheat, traditional pastes, and undyed meats. Popular menus include the vegetable course, suitable for vegans, the tteok bulgogi made with Korean beef, braised rockfish harvested around Heuksando Island, and the five-colored bojagi bibimbap.
Ground Seesaw Seochon (그라운드시소 서촌)
859.1M 2023-01-17
18-8, Jahamun-ro 6-gil, Jongno-gu, Seoul
Ground Seesaw is a cultural complex located in Seochon, Jongno presented by Media & Art, an exhibition production company, and designed by SoA, an architecture firm, and Loci Studio, a landscaping studio. Visitors are able to check out a variety of exhibits at Ground Seesaw Seochon.
HIDE AND SEEK - Ssamzigil Branch (하이드앤시크 쌈지길점)
859.9M 2024-11-13
44 Insadong-gil, Jongno-gu, Seoul
This is where TXT members enjoyed escape games on their own series, “TO DO X TXT.” Chosen as the tagger by random draw, Huening Kai showed impressive game skills, using his instincts to “eliminate” the other members.
WANBAEK BUDAE JJIGAE(완백부대찌개)
860.8M 2020-11-25
44 Insadong-gil Jongno-gu Seoul
+82-2-722-5397
It is a restaurant introduced in the cartoon “Sikgaek.” The best menu at this restaurant is sausage stew. This Korean dishes restaurant is located in Jongno-gu, Seoul.
Kkotbabe Pida (꽃밥에피다)
860.0M 2021-03-26
3-6, Insadong 16-gil, Jongno-gu, Seoul
+82-2-732-0276
It is a 2021 Michelin Guide restaurant. This restaurant's signature menu is bibimbap. This Korean dishes restaurant is located in Jongno-gu, Seoul.
Hyundai Kalguksu (현대칼국수)
861.1M 2020-06-16
76, Sejong-daero, Jung-gu, Seoul
+82-2-752-9504
Hyundai Kalguksu is a kalguksu (handmade knife-cut noodles) restaurant that has been in the family for two generations (1982). The restaurant is extremely popular among people working at nearby businesses, thanks to the rich flavor of the broth. Anchovies, dried pollack heads, and kelp are simmered for many hours, and then, other ingredients are added: soft noodles and various vegetables including pumpkin, onion, and green onions. The restaurant is famous for the exquisite taste of its kalguksu, as well as for its large servings. Just one bowl is enough to satisfy a starving man, but if you are still hungry, don’t hesitate to ask for more rice or noodles for free. Another unforgettable specialty here is kimchi. You will also be able to enjoy geotjeori (freshly made kimchi) and kkakdugi (sliced white-radish kimchi), which is fermented for about three days.
Appenzeller Noble Memorial Museum (배재학당 역사 박물관)
861.5M 2022-10-14
19, Seosomun-ro 11-gil, Jung-gu, Seoul
+82-2-319-5578
The Appenzeller Noble Memorial Museum is dedicated to Henry Gerhart Appenzeller, the missionary who opened the first Western-style educational institution in Korea in 1885. The school started with English and core subjects, but expanded into the Pai Chai University, Pai Chai High School, and Pai Chai Middle School and has many famous alumni, including Rhee Syng-man. The memorial hall opened in 2008 in the east wing of the original school building, which was built in 1916 and designated as a Seoul Monument. With dynamically arranged permanent exhibitions, annual special exhibitions and special lectures, the museum offers a unique learning experience to visitors and people with an interest in the history of education in Korea.
High - Anguk Branch [Tax Refund Shop] (하이엔드코리아 안국)
861.1M 2024-04-17
1F, 62-5, Insadong-gil, Jongno-gu, Seoul
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Ssamzigil (쌈지길)
862.5M 2025-06-19
44 Insadong-gil, Jongno-gu, Seoul
Ssamzigil is an Insa-dong landmark and a shopping mall specializing in crafts. It is a place where the traditions of Korea come together with its present. Follow the paths that lead seamlessly from the lower floors to the upper floors and browse the small craft shops that inhabit the floors. You can find both works of traditional craft and contemporary craft here. Some craft shops also offer craft experiences, and one can also find restaurants and galleries within the complex.
Matthew Chang Anguk (메튜장 안국)
864.0M 2025-07-14
33 Yulgok-ro, Jongno-gu, Seoul
Matthew Chang Anguk flagship store uses the whole space to bring the brand's philosophy to life through fragrance. Located in Anguk, the heart of Korea's tradition and aesthetics, the store's tranquil atmosphere sets the mood for visitors to try on and experiment with the brand's carefully selected perfume collection. The staff provides assistance in recommending the perfect scent according to visitor's preference, mood, and nostalgia. The store also has a section dedicated to body care products, such as hand wash and body lotion.
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