Beauty Play (뷰티플레이)

488.3M 2025-11-14

73 Myeongdong-gil, Jung-gu, Seoul

Beauty Play is a K-beauty experience center operated by the Korea Cosmetics Industry Institute and supported by the Ministry of Health and Welfare. It offers a wide variety of sample Korean beauty products for testing as well as diverse beauty experience programs such as makeup touch-up service (choice of base, eyes, or lips), personal color test, and skin evaluation. Visitors can also ask for product recommendation based on their skin type or skincare concerns. Beauty Play also frequently hosts free one-day classes, which are announced online via its official website. It also hosts a variety of sample product giveaway events and the exhibited products get changed every two months, allowing visitors to get familiarized with lesser known quality products as well.

Etude house myeongdong chungmuro / 에뛰드하우스(명동충무로점)

489.0M 2025-08-11

24-1, Myeongdong 8na-gil, Jung-gu, Seoul
+82-2-777-1704

Etude House is a cosmetics brand that sells makeup, hair, and fragrance products. The Etude House Myeongdong Chungmuro Branch, located in the heart of a major shopping district, carries a wide selection of cosmetics that customers may test before purchasing. Moreover, the brightly lit store interior, designed with a princess bedroom decor, adds fun to the experience.

It is visited largely by foreign customers from Japan, Thailand, China and other East Asian countries. To facilitate an easy shopping experience, the shop always has foreign staff available to assist. The most popular items include creams made using snail extract, lipsticks and eye shadows. Etude House also has many sales on facial mask packs, and tax refunds are available.

Shinsegae Department Store - Main Store (신세계백화점 (본점))

491.2M 2025-04-07

63 Sogong-ro, Jung-gu, Seoul
+82-1588-1234

Shinsegae Department Store opened its doors as the first modern department store in the country in 1960. It stands where Korea's first department store, the Japanese Misreukkosi Department Store, used to be in the 1930s. After undergoing remodeling in 2007, it reopened as a luxury hall, featuring diverse brands ranging from the top three international luxury brands to new designer brands. In addition, the Trinity Gardens and art halls in the department store serve as a cultural space for a shopping experience that combines art and shopping.

Banila CO. - Myeong-dong Branch [Tax Refund Shop] (바닐라코 명동점)

493.8M 2024-04-22

38, Myeongdong 8-gil, Jung-gu, Seoul

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Olens - Myeong-dong Embassy Branch [Tax Refund Shop] (오렌즈 명동대사관점)

493.9M 2024-04-22

50, Myeongdong 2-gil, Jung-gu, Seoul

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Wangsol Pharmacy [Tax Refund Shop] (왕솔약국)

493.2M 2024-04-22

36, Namdaemun-ro, Jung-gu, Seoul

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Adidas Original - Myeongdong Branch [Tax Refund Shop] (아디다스오리지널 명동점)

495.2M 2024-04-19

20, Myeongdong 8na-gil, Jung-gu, Seoul

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Jeongdong Observatory (정동전망대)

496.1M 2022-08-11

15, Deoksugung-gil, Jung-gu, Seoul
+82-2-120

Jeongdong Observatory is located on the 13th floor of Seoul City Hall Seosomun building. The observatory has a cafe inside where visitors can enjoy a drink while gazing upon the magnificent view of Deoksugung Palace from above. In addition, the walls of the cafe are decorated with photos of old Jeongdong.

Youngpoong Bookstore - Jongno Branch [Tax Refund Shop] (영풍문고 종로점)

497.2M 2024-04-18

41, Cheonggyecheon-ro, Jongno-gu, Seoul

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Kaist Optical Shop [Tax Refund Shop] (카이스트안경)

499.7M 2024-04-22

49, Myeongdong 2-gil, Jung-gu, Seoul

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Beauty Play (뷰티플레이) - Area information - Korea travel information