Ssamzigil (쌈지길)

511.7M 2025-06-19

44 Insadong-gil, Jongno-gu, Seoul

Ssamzigil is an Insa-dong landmark and a shopping mall specializing in crafts. It is a place where the traditions of Korea come together with its present. Follow the paths that lead seamlessly from the lower floors to the upper floors and browse the small craft shops that inhabit the floors. You can find both works of traditional craft and contemporary craft here. Some craft shops also offer craft experiences, and one can also find restaurants and galleries within the complex.

Yangbandeck (양반댁)

514.0M 2024-03-18

19-18 Insadong-gil, Jongno-gu, Seoul
+82-2-733-5507, +82-2-730-1112

Yangbandeck is a traditional Korean house in Insa-dong, serving ganjang gejang (soy sauce marinated crab) and bori gulbi (barley-aged dried yellow croaker). Theganjang gejang is made from crabs filled with roe, matured in soy sauce. The taste of barley-aged dried yellow croaker, made from dried yellow croaker matured in sea breeze and served on top of rice, is exceptional. Each meal comes with a hot pot rice, and side dishes such as soybean paste jjigae, pancakes, kimchi, and japchae are served as standard.

HIDE AND SEEK - Ssamzigil Branch (하이드앤시크 쌈지길점)

514.1M 2024-11-13

44 Insadong-gil, Jongno-gu, Seoul

◎ Travel information to meet Hallyu’s charm
This is where TXT members enjoyed escape games on their own series, “TO DO X TXT.” Chosen as the tagger by random draw, Huening Kai showed impressive game skills, using his instincts to “eliminate” the other members.

National Souvenirs Center [Tax Refund Shop] (한국관광명품점)

519.0M 2024-04-23

14, Insadong 5-gil, Jongno-gu, Seoul

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Insa-Dong National Souvenir Center (한국관광명품점(인사동))

525.9M 2020-11-07

14, Insadong 5-gil, Jongno-gu, Seoul
+82-2-735-6529

Operated by the Ministry of Culture, Sports, and Tourism and Korea Tourism Association, the National Souvenir Center has strict standards for the brands sold, only allowing those which have won various prizes and passed thorough screening. Shoppers can be assured of high quality and high class products.

Bukchon-ri Dullegol (북촌리둘레골)

526.2M 2021-03-19

44 Insadong 14-gil Jongno-gu Seoul
+82-2-747-9700

A restaurant with Korean traditional house-themed interior design. The representative menu is Korean table d''hote. This is a Korean cuisine located in Insa-dong, Seoul.

Gukje Embroidery - Insa-dong Branch (국제자수원 3호점 (인사동))

529.3M 2020-05-07

41, Insadong-gil, Jongno-gu, Seoul
+82-2-723-0830

Opened in 1979, Kukjae Embroidery specializes in embroidered crafts using traditional Korean patterns. Every product is delicately and elegantly crafted by master artisans. Kukjae Embroidery is known as a frequent destination of foreign dignitaries. It offers a seminar where international tourists can learn how to make embroidered crafts.

Lemiel Plastic Surgery [Tax Refund Shop] (르미엘성형외과의원)

530.8M 2024-06-27

120, Jong-ro, Jongno-gu, Seoul

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Insa-dong Geujip (인사동그집)

531.6M 2024-03-18

3 Insadong 12-gil, Jongno-gu, Seoul
+82-2-737-0575

Insa-dong Geujip is a hanok-style Korean restaurant located in a narrow alley in Insa-dong. Their signature dish, bulgogi yachaemari (bulgogi and vegetable roll), allows you to choose between stir-fried pork bulgogi, beef bulgogi, or chicken bulgogi. Visitors can enjoy the tangy and sweet flavor of the radish wrap filled with bulgogi and julienned vegetables, accompanied by side dishes and soybean paste stew. They also offer bulgogi nakji jeongol (bulgogi and octopus hot pot), cheolpan sogalbijjim (stir-fried marinated galbi on hot iron plate), and dolsot bibimbap (hot stone pot bibimbap) along with hahu yukhoe bibimbap (Korean beef tartare bibimbap).

Museum Kimchikan (뮤지엄 김치간)

532.4M 2025-06-19

(4-6th floor, Maru Art Center), 35-4 Insadong-gil, Jongno-gu, Seoul

Museum Kimchikan is a museum dedicated to kimchi in Insa-dong’s Maru Art Center. The exhibition details the culture, history, trajectory, and efficacy of kimchi and teaches the visitors how to make kimchi through videos. Visitors can also sample different types of kimchi. The museum offers both individual and group experience programs.

Ssamzigil (쌈지길) - Area information - Korea travel information