Jongmyodaeje (Royal Ancestral Memorial Rite of Joseon) (종묘대제)

1.3Km 24414 2022-10-05

157, Jong-ro, Jongno-gu, Seoul
• 1330 Travel Hotline: +82-2-1330 (Korean, English, Japanese, Chinese) • For more info: +82-2-3210-4806, +82-2-6011-1067

Jongmyodaeje, Korea’s Royal Ancestral Memorial Rite, is a traditional ritual that has been recognized with many important designations. It is a UNESCO Masterpiece of the Oral and Intangible Heritage of Humanity, Important Intangible Cultural Property No. 56 (Jongmyo Jerye), and Korea’s Important Intangible Cultural Property No. 1 (Jongmyo Jeryeak). The ritual is held yearly on the first Sunday of May. It begins with eogahaengnyeol, the fabulous royal parade dating from the Joseon dynasy, which is truly a sight to behold as it moves through the modern city.

Jongmyodaeje originated as a royal ancestral ritual to honor the past kings and queens of the Joseon dynasty. During the Joseon era, the ritual was held five times a year (spring, summer, autumn, winter, and December) until it was abolished by Japanese colonial rule. In 1969, Jongmyodaeje was reinstated and has been held in May every year since.

Jongmyo Shrine, the destination of the procession, was the setting of ceremonial rituals during the Joseon dynasty. Originally, Jongmyo only referred to Jeongjeon (Main Hall) where the memorial tablets of Joseon’s reigning kings and queens are enshrined. Today, however, Jongmyo also encompasses Yeongnyeongjeon (Hall of Eternal Peace) where the tablets of posthumous kings and queens are enshrined and Gongsindang (Hall of Meritorious Subjects) where the tablets of esteemed ministers of the state are kept.

Cheese Industry (치즈인더스트리[치즈공업사])

1.3Km 1 2023-08-22

33-7 , Supyo-ro 28-gil, Jongno-gu, Seoul

Cheese Industry is a ranch-themed cafe decorated with moving wooden cows grazing on grass. The cafe specializes in cheese, selling a wide range of handmade cheese and baked goods.

Tosokjeong (토속정)

1.3Km 136 2021-03-19

4-1, Ujeongguk-ro, Jongno-gu, Seoul
+82-2-720-2192

This is a Korean cuisine located in Jongno, Seoul. The representative menu is skate, pork, and kimchi combo. A traditional Jeollanam-do food restaurant serving more than 10 side dishes.

Teterot Salon (때때롯살롱)

1.3Km 0 2022-12-26

21-12 , Supyo-ro 28-gil, Jongno-gu, Seoul

Teterot Salon is a representative hanbok brand in Seoul operated by Chima Jeogori Seoul. They boast high levels of completion by closely monitoring the process from design conception, production, and sale of products. In particular, they have their own factory that allows for high quality products and more frequent updates on new products.

SAERAN OPTICAL[Korea Quality]/세란안경[한국관광 품질인증]

1.3Km 1515 2024-06-25

30 , Eulji-ro, Jung-gu, Seoul
+82-10-8746-2715

Seran Optical Center is a specialty eyewear store on the 1st basement floor of the Lotte Hotel in Jung-gu, Seoul, and opened in 1979 along with the Lotte Department Store and Hotel in Myeong-dong. Drawing on long-standing expertise, Seran optometrists offer a 1:1 customer-centered service, providing high-quality glasses and precision processing to suit customers’ lifestyle. There is also post-tax exemption for foreigners, and thorough post-sales support. Featured brands include LINDBERG, Cartier, CHROME HEARTS, and Berlin.