Beauty Play (뷰티플레이)

6.1Km 2025-11-14

73 Myeongdong-gil, Jung-gu, Seoul

Beauty Play is a K-beauty experience center operated by the Korea Cosmetics Industry Institute and supported by the Ministry of Health and Welfare. It offers a wide variety of sample Korean beauty products for testing as well as diverse beauty experience programs such as makeup touch-up service (choice of base, eyes, or lips), personal color test, and skin evaluation. Visitors can also ask for product recommendation based on their skin type or skincare concerns. Beauty Play also frequently hosts free one-day classes, which are announced online via its official website. It also hosts a variety of sample product giveaway events and the exhibited products get changed every two months, allowing visitors to get familiarized with lesser known quality products as well.

Gallery Hyundai (갤러리 현대)

6.1Km 2021-03-18

14, Samcheong-ro, Jongno-gu, Seoul
+82-2-2287-3500

Gallery Hyundai has been improving daily for over 40 years since April 1970, working closely with various Korean artists in modern art. Gallery Hyundai introduces varied artists including prominent artists, as well as up-and-coming artists, regardless of genre through sophisticated exhibitions, showing domestic and overseas art all in one place.

Dugahun (두가헌)

6.1Km 2024-03-20

23 Yulgok-ro 1-gil, Jongno-gu, Seoul
+82-2-3210-2100

Dugahun is a wine restaurant near Gyeongbokgung Palace, meaning "a very beautiful house." Located in a traditional hanok from the 1910s, it offers a taste of Western culture with wine. Only lunch and dinner courses are available, and customers can select wines from the underground wine cellar or bring their own. Across the street, Gallery Dugahun, housed in a historic Russian-style brick building built in the late period of Joseon, showcases high-quality art pieces.

Buam-dong (부암동)

6.1Km 2024-03-15

Buam-dong, Jongno-gu, Seoul
+82-2-2148-1807

Buam-dong is a village located north of Gyeongbokgung Palace. It is designated as a development-restricted zone due to its proximity to the Cheong Wa Dae, preserving the old neighborhood's appearance. There are numerous bakeries, cafés, restaurants, and small galleries housed in renovated traditional houses, making it a delightful place for a leisurely stroll. The nearby hiking trails connected to Bugaksan Mountain offer a tranquil journey through the forest, ideal for those seeking a peaceful retreat.

Seowon (서원)

6.1Km 2024-03-11

141, Toegye-ro, Jung-gu, Seoul
+82-2-776-0214

Located in Myeongdong Street, Seowon focuses on porridge. It boasts a wide variety of porridge made with abalone, chicken, samgye (chicken and ginseng) mushrooms, oysters, shrimp, vegetables, etc. They also have Korean-style juices made with ginseng, fruits, and vegetables that goes well after finishing porridge. The restaurant opens early in the morning, so it's a great place to grab a quick breakfast.

Seoul International Garden Show (서울국제정원박람회)

6.1Km 2025-10-30

33 Yeouidaebang-ro 20-gil, Dongjak-gu, Seoul
+82-2-521-4626

The Seoul International Garden Show decorates the area of Boramae Park with a line-up of various themed gardens created by students, citizens, businesses, and cooperations both domestic and foreign.

Namsan Arts Center (남산예술센터)

6.1Km 2021-08-26

138, Sopa-ro, Jung-gu, Seoul
+82-2-758-2150

Namsan Arts Center, reopened as a creative space in Seoul in September 2009. It redefined the colors and characteristics of the theater, aiming for a modern theater production center centered on creative premieres, a contemporary performance venue where visitors can feel the pulse of the times, and a theater capable of various experiments.
Namsan Arts Center Drama Center is the first modern folk theater in Korea and the oldest performance hall in which the original architectural form has been preserved. Under the concept of "Contemporary & New Wave," the center continues to produce domestic original plays, and through active exchanges with excellent overseas theaters, build a repertoire of high-quality works that can read domestic and overseas trends, and present contemporary cultural diversity.

Gyeongnidan Street (경리단길)

6.1Km 2023-01-18

Itaewon-dong, Yongsan-gu, Seoul

Gyeongnidan Street refers to the 937-meter-long road from the main gate of MND Financial Management Corps to Grand Hyatt Seoul as well as all of the nearby streets and alleys. It is called Gyeongnidan Street because the Korean army's central finance corps, or Gyeongnidan in Korean, used to be located here, and has gained fame for presenting a different vibe than that of Itaewon despite being part of Itaewon-dong. Gyeongnidan Street is an area of culture and youth where people are able to enjoy diverse and special cuisine and dishes at unique restaurants and cafes. Although it resembles a typical neighborhood of Seoul, it features foreigners who have come from many different places around the globe living in natural harmony with Korean locals, which exudes a unique, exotic atmosphere. It is fun to walk along the various streets and alleys to discover novel and sophisticated shops.

Lee Ri-Ja Hanbok Museum (이리자 한복전시관)

6.1Km 2022-08-08

20, Samcheong-ro, Jongno-gu, Seoul
+82-2-734-9477

The Lee Ri-Ja Hanbok Museum displays the traditional clothing worn in Korea from birth to death. All hanbok displayed at the museum are created by the hanbok designer Lee Ri-Ja herself, who has over 40 years of experience.

Olive Young - Jonggak Branch [Tax Refund Shop] (올리브영 종각)

6.1Km 2024-04-18

45, Sungkyunkwan-ro 6-gil, Jongno-gu, Seoul

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Beauty Play (뷰티플레이) - Area information - Korea travel information