Ssamzigil (쌈지길)

6.0Km 2025-10-23

44 Insadong-gil, Jongno-gu, Seoul

Ssamzigil is an Insa-dong landmark and a shopping mall specializing in crafts. It is a place where the traditions of Korea come together with its present. Follow the paths that lead seamlessly from the lower floors to the upper floors and browse the small craft shops that inhabit the floors. You can find both works of traditional craft and contemporary craft here. Some craft shops also offer craft experiences, and one can also find restaurants and galleries within the complex.

Beautiful Tea Museum (아름다운 차박물관)

6.0Km 2022-07-26

19-11, Insadong-gil, Jongno-gu, Seoul
+82-2-735-6678

Located in Insa-dong, The Beautiful Tea Museum aims to promote Korean tea culture. It preserves and exhibits tea related utensils and items, featuring those from the ancient Gaya and Joseon period as well as items from abroad such as China and Tibet. The museum also displays original tea pots and other ceramics made by young artists and ceramists. Inside the museum is a tea house named "Tea Story," serving a wide variety of teas. Visitors can also purchase tea leaves from all over the world at the Tea Shop.

Hyosajeong Pavilion (효사정)

6.0Km 2025-01-13

55, Hyeonchung-ro, Dongjak-gu, Seoul
+82-2-820-9848

Hyosajeong Pavilion is where Nohan, the second vice premier of the Joseon dynasty during King Sejong and King Sejo’s reign, stayed. After he lost his mother, he built the pavilion to mourn at her grave while still being able to see his father’s grave in Gaeseong to the North. His brother-in-law, then Minister of the Interior, Gang Sa-deok named the pavilion “Hyosajeong,” which means pavilion of filial piety.

In order to find the original location of the pavilion, poems by Jeong Inji and Seo Geojeong and an old map of Korea were referenced, but the pavilion was not found because the surrounding landscape had changed too much. As a result, a location was selected and the pavilion was reconstructed at its current location. The house is 3 kan* in the front and 2 kan* on the side. The roof is a hip-and-gable roof. The pavilion has one room with under floor heating and a railing around the pavilion

(* kan: a traditional measurement that corresponds to the space between two columns)

Insadong Cultural Street (인사동 문화의 거리)

6.0Km 2023-12-26

Insa-dong, Jongno-gu, Seoul Metropolitan City

Insadong Cultural Street is a popular tourist destination for visitors from all around the world, thanks to its numerous art galleries, restaurants serving Korean table d’hote, traditional teahouses, and street vendors lining the streets. Its most recognizable feature is the use of Hangeul (Korean script) in storefronts, which allows the visitors to really see just what makes this place so special. Unlike the nearby Ikseon-dong Hanok Street, Insadong Cultural Street has larger streets with wider stores, so it is much easier to traverse. On evenings and weekends, one can find buskers performing on the side of the road.

Insa-dong Antique Art Street (인사동 고미술거리)

6.0Km 2025-03-16

29 Insadong-gil, Jongno-gu, Seoul
+82-2-732-2235

As of today, there are approximately 70 shops in the Insa-dong area that sell antique arts. Some of the products they sell include antique artworks, porcelains, woodcrafts, and metalwork. Visitors may even find rare and valuable products such as earthenware from the Silla period or white porcelain used in the Joseon dynasty. Each shop is a specialty store, authorized to sell product types that are of their expertise, ranging from antique furniture and traditional artworks to handcrafted items.

Pyunkang Yul Flagship & Tea house (편강 율 플래그십&티하우스)

6.0Km 2025-12-10

35-4 Bukchon-ro 5ga-gil, Jongno-gu, Seoul

Pyunkang Yul Flagship & Tea house is a cafe in Bukchon Hanok Village near Gyeongbokgung Palace. The first floor is a teahouse where one can enjoy Korean tea infused with traditional ingredients and delightful desserts with a view of the cafe's serene garden, and the second floor is a flagship store of Pyeongang Yul, a K-beauty brand known for integrating hanbang (traditional Korean medicine) in their skincare products. The third floor features a rooftop that offers a sweeping view of the Bukchon Hanok Village and Gyeongbokgung Palace.

NKDB North Korean Human Rights Exhibition Hall (북한인권전시실)

6.0Km 2025-11-13

393 Samil-daero, Jongno-gu, Seoul

The NKDB North Korean Human Rights Exhibition Hall is a permanent exhibition space dedicated to North Korean human rights. Although it is a small space, it resonates deeply and serves as a "dark tourism" site that records and testifies to the ongoing reality of human rights violations in North Korea. The North Korean Human Rights Information Center (NKDB), which operates this exhibition hall, is the organization that collects and archives the most extensive records of human rights concerning North Korean residents in the world. The testimonies and records presented here represent a living history, a story unfolding in the present, unavailable elsewhere. Through donated North Korean artifacts, including these records, visitors can glimpse the present-day North Korea and encounter artwork by North Korean defectors.

Artee Riders Club (아띠인력거)

6.0Km 2022-09-15

43, Bukchon-ro 5-gil, Jongno-gu, Seoul
+82-1666-1693

Artee Riders Club is the first company that offers rickshaw tours in the nation. Not only do you get to ride on the rickshaw to tour around popular attractions including Bukchon Village, Seochon Village, the rickshaw tour guides you to the smaller alleys as well. Travelers to Bukchon Village may have their belongings or luggage stored at the center, and individual's insurance as well as a complimentary drink are offered.

Palgakdo Main Branch (팔각도 본점)

6.0Km 2025-01-23

643 Gyeongin-ro, Guro-gu, Seoul

Palgakdo is a restaurant specializing in charcoal-grilled chicken cuts. The chicken is cooked over charcoal, making it tender and juicy. Visitors can try various chicken parts paired with delicious side dishes and sauces. The store’s unique interior, inspired by a pentagon theme, makes it a great place for dates and group gatherings.

Gyeongnidan Street (경리단길)

6.0Km 2023-01-18

Itaewon-dong, Yongsan-gu, Seoul

Gyeongnidan Street refers to the 937-meter-long road from the main gate of MND Financial Management Corps to Grand Hyatt Seoul as well as all of the nearby streets and alleys. It is called Gyeongnidan Street because the Korean army's central finance corps, or Gyeongnidan in Korean, used to be located here, and has gained fame for presenting a different vibe than that of Itaewon despite being part of Itaewon-dong. Gyeongnidan Street is an area of culture and youth where people are able to enjoy diverse and special cuisine and dishes at unique restaurants and cafes. Although it resembles a typical neighborhood of Seoul, it features foreigners who have come from many different places around the globe living in natural harmony with Korean locals, which exudes a unique, exotic atmosphere. It is fun to walk along the various streets and alleys to discover novel and sophisticated shops.

Ssamzigil (쌈지길) - Area information - Korea travel information