Matthew Chang Anguk (메튜장 안국)

1.6Km 2025-07-14

33 Yulgok-ro, Jongno-gu, Seoul

Matthew Chang Anguk flagship store uses the whole space to bring the brand's philosophy to life through fragrance. Located in Anguk, the heart of Korea's tradition and aesthetics, the store's tranquil atmosphere sets the mood for visitors to try on and experiment with the brand's carefully selected perfume collection. The staff provides assistance in recommending the perfect scent according to visitor's preference, mood, and nostalgia. The store also has a section dedicated to body care products, such as hand wash and body lotion.

Toin (토인)

1.6Km 2025-11-05

48 Insadong-gil, Jongno-gu, Seoul

Toy store where you can buy Dalgona sets
It is a retro-style store that sells nostalgic toys and snacks. The small space is filled with colorfully colored wrapping paper and toys that are difficult to understand at first glance. As soon as you enter this place, children and adults will feel excited and their eyes will sparkle. Among the various products, the most popular item is by far the Dalgona set. It is good to make new memories by choosing snacks and toys that suit your taste

Sonjung Bossam (손정보쌈)

1.6Km 2025-07-25

24 Samil-daero 15-gil, Jongno-gu, Seoul

Sonjung Bossam offers dishes with a modern touch by reinterpreting traditional meals. Passed down for three generations, this restaurant values sincerity and careful attention in food making in order to serve every customer a heartwarming meal. Sonjung Bossam's signature dish Premium Gabri Bossam takes only the rarest pork cut, the blade-end fatback called "gabri" in Korean, and boils the meat using the restaurant's secret recipe for tender, juicy meat. The restaurant also serves their own special version of spicy stir-fried fish roe and intestines and haemultang (spicy seafood stew), boasting a generous amount of various seafood and rich broth. All meals are prepared wholeheartedly as if they are being served to a family.

The Clim Clinic (더끌림산부인과의원)

1.7Km 2025-10-23

(12th Floor, 2431 Building),109 Toegye-ro, Jung-gu, Seoul

For your healthy and beautiful life,
The Clim: Women Care Medical Group is always here for you.

At The Clim, female medical staff from Samsung Medical Center offer one-on-one consultations and personalized treatments.

Our all-female medical team provides emphatic care, understanding our patients better than anyone else.

We always listen to and address your deepest worries with warm-hearted treatment that is attuned to the needs of women, delivered by medical staff who possess both skills and expertise.

Our team consists solely of female obstetrician/gynecologists who have a deep empathy and understanding for their patients, ensuring that each patient feels more comfortable and satisfied with their procedures.
Drawing on our extensive experience, we promise to carefully consider each patient's unique physical structure, characteristics, and concerns, allowing us to effectively address even the most profound worries.

HIDE AND SEEK - Ssamzigil Branch (하이드앤시크 쌈지길점)

1.7Km 2025-11-06

44 Insadong-gil, Jongno-gu, Seoul

◎ Travel information to meet Hallyu’s charm
This is where TXT members enjoyed escape games on their own series, “TO DO X TXT.” Chosen as the tagger by random draw, Huening Kai showed impressive game skills, using his instincts to “eliminate” the other members.

Geoan (거안)

1.7Km 2025-10-23

44 Insadong-gil, Jongno-gu, Seoul

Geoan, a store in Insa-dong, specializes in wooden furniture and accessories. Visitors can purchase products on display in the store or customize their pieces according to their preferences. In addition to furniture production, the shop also exhibits and sells various artworks such as celadon, lacquer mother-of-pearl, and sculptures by artists, making it a classy art space that harmonizes tradition and modernity.

Ssamzigil (쌈지길)

1.7Km 2025-10-23

44 Insadong-gil, Jongno-gu, Seoul

Ssamzigil is an Insa-dong landmark and a shopping mall specializing in crafts. It is a place where the traditions of Korea come together with its present. Follow the paths that lead seamlessly from the lower floors to the upper floors and browse the small craft shops that inhabit the floors. You can find both works of traditional craft and contemporary craft here. Some craft shops also offer craft experiences, and one can also find restaurants and galleries within the complex.

Arumdaun Nara Dermatology Clinic - Myeongdong (아름다운나라피부과의원 명동점)

1.7Km 2025-11-21

4th Floor, 6 Myeongdong 8na-gil, Jung-gu, Seoul

Founded in 2000. Our clinic is led by a board-certified dermatologist. One of only 2% of doctors in Korea who are certified dermatology specialists who personally provides all consultations and treatments.

Bukchon Hanok Village Gamgodang Street (북촌한옥마을 감고당길)

1.7Km 2025-10-30

Anguk-dong, Jongno-gu, Seoul

An alley with cute cafes and galleries
This is the road that appeared in the last episode and the flashback scene where Choi Ung (played by Choi Woosik) and Kuk Yeonsoo (played by Kim Dami) got drunk. Behind the Seoul Craft Museum in Bukchon Hanok Village, it extends for about 440m from Poongmoon Girls' High School to Jeongdok Library. There are many pretty cafes and galleries on the cozy road, and there are also craft markets open, so there is plenty to look around. The alley where Kuk Yeonsoo walked with the drunken Choi Ung on her back is Yunboseon Street in the middle of Gamgodang Street. It stretches along the hill between narrow tiled walls and stone walls, giving off a unique atmosphere.

Insa-dong Antique Art Street (인사동 고미술거리)

1.7Km 2025-03-16

29 Insadong-gil, Jongno-gu, Seoul

As of today, there are approximately 70 shops in the Insa-dong area that sell antique arts. Some of the products they sell include antique artworks, porcelains, woodcrafts, and metalwork. Visitors may even find rare and valuable products such as earthenware from the Silla period or white porcelain used in the Joseon dynasty. Each shop is a specialty store, authorized to sell product types that are of their expertise, ranging from antique furniture and traditional artworks to handcrafted items.

Matthew Chang Anguk (메튜장 안국) - Area information - Korea travel information