Myeong-dong (명동)

1.6Km 2024-05-17

66, Eulji-ro, Jung-gu, Seoul
+82-2-778-0333

Myeong-dong is one of the primary shopping districts in Seoul. The two main streets meet in the center of the block with one beginning from Myeong-dong Subway Station (Seoul Subway Line No. 4) and the other from Lotte Department Store at Euljiro. Many brand name shops and department stores line the streets and alleys. Common products for sale include clothes, shoes, and accessories. Unlike Namdaemun or Dongdaemun, many designer brands are sold in Myeong-dong. In addition, several major department stores have branches here, including Lotte Department Store, Shinsegae Department Store, Myeong-dong Migliore, Noon Square and M Plaza. The department stores carry many premium labels and other fashionable goods at reasonable prices.

Myeong-dong also has family restaurants, fast food, plus Korean, Western and Japanese dining options. Many restaurants in Myeong-dong specialize in dongaseu (pork cutlet) and kalguksu (noodle soup). Other businesses in the area include hair salons, banks and theaters.

Lime Tree Dental Hospital (라임나무치과병원)

1.6Km 2025-10-23

7F, 43 Myeongdong-gil, Jung-gu, Seoul

Located in Myeong-dong, the heart of Seoul tourism, Lime Tree Dental Hospital is a hospital-grade medical institute. It is led by In-su Kim, the Chief Director with 27 years of experience, and it has a team of specialists covering different departments. This hospital boasts superb accessibility as it is right near Myeong-dong Station (Subway Line 4) and Euljiro 1(il)-ga Station (Subway Line 2).
Skilled medical staff in esthetic prosthodontics are in charge of procedures such as One-day Veneer and All Ceramic Crowns. Additionally, medical staff who have experience placing over 35,000 dental implants directly perform implant procedures.
A leader in K-medicine, Lime Tree Dental Hospital is committed to giving customers the utmost satisfaction.

Suseongdonggyegok Valley (수성동계곡)

1.6Km 2023-08-17

185-3, Ogin-dong, Jongno-gu, Seoul 서울특별시 종로구 옥인동

Suseong-dong Valley's stream runs down from Inwangsan Mountain and joins Cheonggyecheon Stream, and it is said that the name of the village was called Suseong-dong during the Joseon dynasty due to the loud and clear sound of the flowing water. It appears in the painting "Jangdong Palgyeongcheop," which is Jangdong Eight Scenic Views, that depicts the eight scenic views of Bugaksan Mountain and Inwangsan Mountain as well as in other historical books of the Joseon dynasty as a place of scenic beauty. The valley was so famous for its beauty, that Prince Anpyeong of the Joseon dynasty built his house "Bihaedang" to fully enjoy the view, and the valley and its stone bridge were designated as a cultural property of Seoul in 2010.

Insa-dong (인사동)

1.6Km 2024-05-17

62, Insadong-gil, Jongno-gu, Seoul
+82-2-734-0222

Insa-dong, located in the heart of the city, is an important place where old but precious traditional goods are on display. There is one main road in Insa-dong with alleys on each side. Within these alleys are galleries, traditional restaurants, teahouses, and cafes.

The galleries are the heartbeat of Insa-dong. There are about 100 galleries in the area offering every example of traditional Korean fine art from paintings to sculptures. The most famous galleries are Hakgojae Gallery, which functions as the center of folk art, Gana Art Gallery, which promotes many promising artists, and Gana Art Center.

The teahouses and restaurants are the perfect complement to the galleries. They are hidden deep within the twisting alleyways, making it feel like a treasure hunt. The shops in Insa-dong are very popular among all age groups, because each one is unique.

Every Saturday from 14:00 to 22:00 and Sunday from 10:00 to 22:00, the main street is blocked to vehicular traffic and it becomes a cultural space. Stores set up booths outside and Korean candy merchants and fortune teller stalls can easily be found; there are traditional performances and exhibits as well. Insa-dong is especially popular among international tourists. This is where they can experience and see traditional Korean culture first-hand, and also purchase pieces of fine art.

Etude house myeongdong chungmuro / 에뛰드하우스(명동충무로점)

1.6Km 2025-08-11

24-1, Myeongdong 8na-gil, Jung-gu, Seoul
+82-2-777-1704

Etude House is a cosmetics brand that sells makeup, hair, and fragrance products. The Etude House Myeongdong Chungmuro Branch, located in the heart of a major shopping district, carries a wide selection of cosmetics that customers may test before purchasing. Moreover, the brightly lit store interior, designed with a princess bedroom decor, adds fun to the experience.

It is visited largely by foreign customers from Japan, Thailand, China and other East Asian countries. To facilitate an easy shopping experience, the shop always has foreign staff available to assist. The most popular items include creams made using snail extract, lipsticks and eye shadows. Etude House also has many sales on facial mask packs, and tax refunds are available.

Seoul Museum of Craft Art (SeMoCA) (서울공예박물관)

1.6Km 2025-06-19

4 Yulgok-ro 3-gil, Jongno-gu, Seoul

The Seoul Museum of Craft Art (SeMoCA), the first public museum of craft art in Korea, opened its doors in Anguk-dong, Jongno-gu, in July 2021 after renovating five buildings of the former Pungmoon Girls’ High School. SeMoCA studies and shares not only works, but also information, records, people, and environment related to craft art with the goal of becoming a dynamic platform for experiencing the technical, practical, artistic, and cultural values of craft.
SeMoCA holds a collection that comprises various crafts and craft materials covering multiple fields and eras from the traditional to the present. SeMoCA also holds exhibitions that feature the history of craft from traditional to contemporary art as well as local and children’s crafts, along with programs that utilize the museum’s craft installations, craft archives, craft library, and craft resource management system.
The site of the museum has deep historical roots as it is also the Andong Secondary Palace Site, where a detached palace was constructed as a royal residence for King Sejong’s son Prince Yeongeung, and served as a venue for royal celebrations, such as the wedding of King Sunjong. The site is also at the center of Jongno-gu, where Joseon-era master artisans (“gyeonggongjang”) of the royal palace produced and delivered craft works.

Museum Kimchikan (뮤지엄 김치간)

1.6Km 2025-06-19

(4-6th floor, Maru Art Center), 35-4 Insadong-gil, Jongno-gu, Seoul

Museum Kimchikan is a museum dedicated to kimchi in Insa-dong’s Maru Art Center. The exhibition details the culture, history, trajectory, and efficacy of kimchi and teaches the visitors how to make kimchi through videos. Visitors can also sample different types of kimchi. The museum offers both individual and group experience programs.

Starbucks Byuldabang (스타벅스 별다방)

1.6Km 2024-12-27

100 Toegye-ro, Jung-gu, Seoul

Byuldabang is a cozy space in the city, where the present and future of Starbucks coexist

Byuldabang is a special name. It combines the Korean words byul, which means stars, and dabang, which means a traditional space where people gather and talk over tea or drink. Byuldabang is the nickname Koreans generally use for Starbucks. Starbucks Byuldabang store opened in appreciation of customers of Starbucks Korea, celebrating its 22nd anniversary. This particular store is a Starbucks Reserve store with new concept food items, and is the first among Starbucks stores worldwide to have digital art wall decorations. The images projected to the art wall are “The Journey of Siren.” It is a surreal journey of Siren, who delivers coffee messages around the ocean, day and night. Customers love the story.

Matthew Chang Anguk (메튜장 안국)

1.6Km 2025-07-14

33 Yulgok-ro, Jongno-gu, Seoul

Matthew Chang Anguk flagship store uses the whole space to bring the brand's philosophy to life through fragrance. Located in Anguk, the heart of Korea's tradition and aesthetics, the store's tranquil atmosphere sets the mood for visitors to try on and experiment with the brand's carefully selected perfume collection. The staff provides assistance in recommending the perfect scent according to visitor's preference, mood, and nostalgia. The store also has a section dedicated to body care products, such as hand wash and body lotion.

Toin (토인)

1.6Km 2025-11-05

48 Insadong-gil, Jongno-gu, Seoul
+82-2-736-5142

Toy store where you can buy Dalgona sets
It is a retro-style store that sells nostalgic toys and snacks. The small space is filled with colorfully colored wrapping paper and toys that are difficult to understand at first glance. As soon as you enter this place, children and adults will feel excited and their eyes will sparkle. Among the various products, the most popular item is by far the Dalgona set. It is good to make new memories by choosing snacks and toys that suit your taste

Myeong-dong (명동) - Area information - Korea travel information