Jalppajin Memil Seochon Main Store (잘빠진메밀 서촌)

1.5Km 2024-03-18

4 Jahamun-ro 11-gil, Jongno-gu, Seoul
+82-70-4142-1214

Jalppajin Memil is a traditional Korean restaurant in Seochon where you can enjoy buckwheat noodles, boiled pork slices, and unrefined rice wine. They use 100% buckwheat for their noodles, which are kneaded using a cold water machine and served either mixed with seasoning and sprouts or dipped in broth. Pairing "Jalppajin sulsang" with unrefined rice wine is recommended for a delightful dining experience.

Wiseyou Clinic - Myeong-dong Branch [Tax Refund Shop] (와이즈유의원코스메틱 명동)

1.5Km 2024-04-17

3F, 52, Myeongdong 8ga-gil, Jung-gu, Seoul

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Isae - Insa Branch (No. 2) [Tax Refund Shop] (이새 인사2호)

1.5Km 2024-04-18

30-1, Insadong-gil, Jongno-gu, Seoul

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Daeo Bookstore (대오서점)

1.6Km 2025-11-05

55 Jahamun-ro 7-gil, Jongno-gu, Seoul

Daeo Bookstore is the oldest bookstore in Seoul that has been maintained in one place since it opened in 1951. Recently, it has been refurbished as a cultural space with a cafe, where one can enjoy coffee, exhibitions, and performances while looking at the yard. Visitors who just want to browse can purchase a souvenir postcard set for admission. Taking a closer look at books that feel the years and objects that have traces of use, they appear to come rather new.

Matthew Chang Anguk (메튜장 안국)

1.6Km 2025-07-14

33 Yulgok-ro, Jongno-gu, Seoul

Matthew Chang Anguk flagship store uses the whole space to bring the brand's philosophy to life through fragrance. Located in Anguk, the heart of Korea's tradition and aesthetics, the store's tranquil atmosphere sets the mood for visitors to try on and experiment with the brand's carefully selected perfume collection. The staff provides assistance in recommending the perfect scent according to visitor's preference, mood, and nostalgia. The store also has a section dedicated to body care products, such as hand wash and body lotion.

The Hanok Smith Likes (스미스가 좋아하는 한옥)

1.6Km 2024-03-11

22-7 Samcheong-ro, Jongno-gu, Seoul
+82-2-722-7003

The Hanok Smith Likes is a restaurant located near Gyeongbokgung Palace, housed in a renovated hanok. It offers a fusion of Korea's traditional beauty with Italian cuisine. Specializing in oven-baked pizza and pasta, it also features a variety of Italian dishes. The oven-baked pizzas are particularly popular, known for their chewy crusts and generous toppings. In 2023, it was selected for the Michelin Guide Seoul.

Nuwa (누와)

1.6Km 2024-12-23

3-1 , Pirundae-ro 5na-gil, Jongno-gu, Seoul
+82-504-0904-2313

Nuwa is a small, tastefully-renovated private hanok in the Seochon Village residential area to the west of Gyeongbokgung Palace in Seoul. It gets the light through a window wall in the living room, which contains a walnut table where guests can take tea, and a bathtub: weary travellers will feel better after taking a foot bath or half-body bath. High-quality tea and bath salts are provided. The sleeping space has an unusual round window, like a full moon, facing the bed, through which guests can see the top of Inwangsan Mountain as they fall asleep.

Songhyeon Green Plaza (열린송현 녹지광장)

1.6Km 2025-11-11

Songhyeon-dong, Jongno-gu, Seoul

Songhyeon Green Plaza, located between Gyeongbokgung Palace and Jongno, is a space for culture and rest. The site was formerly used as housing for Shiksan Bank during Japanese rule. After Korea’s liberation, it served as a residence for the US Embassy and military personnel. Later in 1997, it was returned to the Korean government but remained unused for years. In 2022, the ownership was transferred to the Korean House and Land Corporation and then to the Seoul Metropolitan Government, which redeveloped it into a green plaza and opened it to the public. Upon entering the plaza, visitors are greeted by a spacious lawn adorned with flowers during the blooming season. The plaza is connected to the nearby tourist attractions through shortcuts cutting through it, including Cheong Wa Dae (Blue House), Gwanghwamun Plaza, Insa-dong, and Bukchon Hanok Village.

Seoul Art Center Gongpyeong Gallery (서울아트센터 공평갤러리)

1.6Km 2021-06-19

24, Insadong-gil, Jongno-gu, Seoul
+82-70-4214-0070

Opened in 1992, Seoul Art Center Gongpyeong Gallery is a 17,791㎡, two-story building with four exhibition halls. It is one of the main galleries of Insa-dong, displaying diverse artwork ranging from Western and Korean paintings to sculptures. Due to the great interest in Korean paintings, 2~3 of the annual long-term exhibitions focus solely on them.

Alive Museum (Insa-dong Branch) [박물관은 살아있다(인사동점)]

1.6Km 2024-03-15

(B1 and B2, Daeil Building), 12, Insadong-gil, Jongno-gu, Seoul
+82-2-1544-8506

The Alive Museum is a media theme park located in Insa-dong. The exhibition here is made up of optical illusion art, large objet, and digital media pieces, which allow you to delve into the land of mystery. It is made up of different sections like the Insadong Photo Studio, Game Village, and the Toy Village.

Jalppajin Memil Seochon Main Store (잘빠진메밀 서촌) - Area information - Korea travel information