Ssamzigil (쌈지길)

1.0Km 2025-10-23

44 Insadong-gil, Jongno-gu, Seoul

Ssamzigil is an Insa-dong landmark and a shopping mall specializing in crafts. It is a place where the traditions of Korea come together with its present. Follow the paths that lead seamlessly from the lower floors to the upper floors and browse the small craft shops that inhabit the floors. You can find both works of traditional craft and contemporary craft here. Some craft shops also offer craft experiences, and one can also find restaurants and galleries within the complex.

HIDE AND SEEK - Ssamzigil Branch (하이드앤시크 쌈지길점)

1.0Km 2024-11-13

44 Insadong-gil, Jongno-gu, Seoul

◎ Travel information to meet Hallyu’s charm
This is where TXT members enjoyed escape games on their own series, “TO DO X TXT.” Chosen as the tagger by random draw, Huening Kai showed impressive game skills, using his instincts to “eliminate” the other members.

Geoan (거안)

1.0Km 2025-10-23

44 Insadong-gil, Jongno-gu, Seoul

Geoan, a store in Insa-dong, specializes in wooden furniture and accessories. Visitors can purchase products on display in the store or customize their pieces according to their preferences. In addition to furniture production, the shop also exhibits and sells various artworks such as celadon, lacquer mother-of-pearl, and sculptures by artists, making it a classy art space that harmonizes tradition and modernity.

Slow Steady Club - Samcheong Branch [Tax Refund Shop] (슬로우스테디클럽 삼청)

1.0Km 2024-06-27

2F, 84, Yulgok-ro, Jongno-gu, Seoul

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Jihwaja (지화자)

1.0Km 2024-03-18

125 Jahamun-ro, Jongno-gu, Seoul
+82-2-2269-5834

Jihwaja is a traditional Korean restaurant operated by a successor of Joseon dynasty royal dishes. Their manchan course (full course) includes menus served at royal banquets such as gungjung manchan (royal course), Jineo-byul manchan (deluxe royal degustation course), and janggeum manchan (daejanggeum degustation course) courses. The janggeum course reconstructs dishes from the drama "Dae Jang Geum." For the Jeongchan course (Set menu), they offer so galbi sura (grilled beef ribs course), jeonbok cho sura (braised abalones in soy sauce course), so galbi jjim sura (braised beef short ribs course), and haemul sinseollo sura (seafood hot pot course). Additionally, they serve milk porridge, meat and vegetable skewers, mandu, royal hot pot, and grilled marinated beef.

Nuwa (누와)

1.0Km 2024-12-23

3-1 , Pirundae-ro 5na-gil, Jongno-gu, Seoul
+82-504-0904-2313

Nuwa is a small, tastefully-renovated private hanok in the Seochon Village residential area to the west of Gyeongbokgung Palace in Seoul. It gets the light through a window wall in the living room, which contains a walnut table where guests can take tea, and a bathtub: weary travellers will feel better after taking a foot bath or half-body bath. High-quality tea and bath salts are provided. The sleeping space has an unusual round window, like a full moon, facing the bed, through which guests can see the top of Inwangsan Mountain as they fall asleep.

Neulmajung (늘마중)

1.0Km 2024-01-12

11-5 Insadong 10-gil, Jongno-gu, Seoul

Makgeolli is a traditional liquor made from rice or wheat as a main ingredient and with yeast and various other ingredients. Its uniqueness lies in the main ingredient or yeast used, thus a variety of makgeolli made with local specialties can be found throughout Korea. Neulmajung is a pub restaurant that serves 34 types of makgeolli from all over the country, as well as many foods that go well with them. In addition, its soft wooden interior creates a comfortable atmosphere. Its representative dish is haemul pajeon (seafood and green onion pancake), made with plenty of ingredients. They also serve crispy pan-fried gamja jeon (potato pancake) and memil jeonbyeong (buckwheat crepe), rich in both flavor and taste as it is made with buckwheat from Bongpyeong, Gangwon-do, all of which are a perfect paring to makgeolli.

Kyung-In Museum of Fine Art (경인미술관)

1.0Km 2024-03-04

11-4, Insadong 10-gil, Jongno-gu, Seoul
+82-2-733-4448

Kyung-In Museum of Fine Art is located in Insa-dong. It has six exhibition rooms, an atelier, an outdoor exhibition area, and a traditional tea house. It hosts outdoor concerts in spring and fall, and Q&A sessions with authors can also be found as well. The traditional tea house offers about 15 types of traditional Korean tea in a space that overlooks the garden.

Jeontong Dawon (전통다원)

1.0Km 2024-03-18

11-4 Insadong 10-gil, Jongno-gu, Seoul
+82-2-730-6305

Jeontong Dawon is a hanok-style tea house located in Insa-dong. It offers seating both inside the hanok and in the outdoor garden, allowing guests to choose their preferred spot. Visitors can enjoy various types of traditional Korean tea along with traditional Korean snacks such as yugwa (fried rice sweet). It is situated within the Kyung-in Museum of Fine Art premises, offering the opportunity to explore the museum as well.

Seoul International Writers' Festival (서울국제작가축제)

1.0Km 2025-07-30

26 Insadong 9-gil, Jongno-gu, Seoul
+82-70-8826-5207

Seoul International Writers' Festival was founded in 2006 with aims to lay a foundation for connecting Korean literature and international literature. This year's theme is "() Meets the Eye," inviting attendees to explore the beauty of literature that is much more than meets the eye.

Ssamzigil (쌈지길) - Area information - Korea travel information