Insa-dong (인사동)

830.2M 2024-05-17

62, Insadong-gil, Jongno-gu, Seoul
+82-2-734-0222

Insa-dong, located in the heart of the city, is an important place where old but precious traditional goods are on display. There is one main road in Insa-dong with alleys on each side. Within these alleys are galleries, traditional restaurants, teahouses, and cafes.

The galleries are the heartbeat of Insa-dong. There are about 100 galleries in the area offering every example of traditional Korean fine art from paintings to sculptures. The most famous galleries are Hakgojae Gallery, which functions as the center of folk art, Gana Art Gallery, which promotes many promising artists, and Gana Art Center.

The teahouses and restaurants are the perfect complement to the galleries. They are hidden deep within the twisting alleyways, making it feel like a treasure hunt. The shops in Insa-dong are very popular among all age groups, because each one is unique.

Every Saturday from 14:00 to 22:00 and Sunday from 10:00 to 22:00, the main street is blocked to vehicular traffic and it becomes a cultural space. Stores set up booths outside and Korean candy merchants and fortune teller stalls can easily be found; there are traditional performances and exhibits as well. Insa-dong is especially popular among international tourists. This is where they can experience and see traditional Korean culture first-hand, and also purchase pieces of fine art.

Hanok Guesthouse Dongchonchae (한옥 게스트하우스 동촌재)

832.6M 2024-12-23

21-10 , Jahamun-ro 11-gil, Jongno-gu, Seoul
+82-10-8561-5227, +82-10-9127-5227

Dongchonjae is a hanok guesthouse in Seochon, Jongno, Seoul. The the Anchae(women's quarters) consists of four sleeping rooms and a cheongmaru lounge space, plus kitchen and toilet. (There are also shared toilets in the yard.) Cooking is not allowed, but guests are welcome to bring in prepared food. A free breakfast is provided. Guests can watch movies in the yard or main hall, and can use the refrigerator and washing machine. A guided night tour of Seoul City Wall is offered, as is a tea ceremony, and rice-cake making experience.

Sejong Village Food Street (세종마을 음식문화거리)

832.1M 2025-06-17

Chebu-dong, Jongno-gu, Seoul

Previously known as Geumcheongyo Market, it was officially named Sejong Village Food Street in 2011, as King Sejong was born in this village. The street is full of lively energy and features both long-standing restaurants, also known as nopo in Korean, and recently established trendy eateries. Its convenient location and inviting atmosphere make it a popular place to visit.

High - Anguk Branch [Tax Refund Shop] (하이엔드코리아 안국)

843.3M 2024-04-17

1F, 62-5, Insadong-gil, Jongno-gu, Seoul

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STAY dayoff (스테이 데이 오프)

857.4M 2024-12-23

6 , Jahamun-ro 1da-gil, Jongno-gu, Seoul
+82-504-0904-2406

Stay Day Off is a hanok stay just off Jahamun-no - known locally as ‘Food Street’ - in Seochon Village to the west of Gyeongbokgung Palace in Seoul. It’s a 5-minute walk from Gyeongbokgung Station on Subway Line 3, so transport access is good. The main building comprises two bedrooms with queen-size bed, a living room and kitchen, and two bathrooms. The annex building is rather special: it has a bath and sauna behind a window wall with a fine view of the hanok garden. There’s a 10% discount for guests staying more than two nights during the week.

Daeo Bookstore (대오서점)

880.4M 2025-11-05

55 Jahamun-ro 7-gil, Jongno-gu, Seoul

Daeo Bookstore is the oldest bookstore in Seoul that has been maintained in one place since it opened in 1951. Recently, it has been refurbished as a cultural space with a cafe, where one can enjoy coffee, exhibitions, and performances while looking at the yard. Visitors who just want to browse can purchase a souvenir postcard set for admission. Taking a closer look at books that feel the years and objects that have traces of use, they appear to come rather new.

Seoul Hanok Stay (JNP Stay) (서울한옥스테이(jnpstay))

900.6M 2024-10-30

7-28 , Jahamun-ro 1na-gil, Jongno-gu, Seoul
+82-10-5720-6800

Seoul Hanok Stay (JNP Stay) is a private hanok stay located 3 minutes' walking distance from Gyeongbokgung Station. You can play traditional Korean games such as jejichagi (hacky sack), yut nori (board game), and tuho (arrow-throwing) in the yard, and cooking barbecue adds to the charm of the hanok. From the yard, you can enjoy the sky view, feel the gentle breeze, and observe raindrops falling from the eaves.

KongKongY Gallery [Tax Refund Shop] (콩콩이 그림가게)

927.6M 2024-04-19

Store #325, 3F, 49, Insadong-gil, Jongno-gu, Seoul

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Bachi Ring (UMC Jewelry) [Tax Refund Shop] (바치링(UMC쥬얼리))

927.6M 2024-04-19

#414, 49, Insadong-gil, Jongno-gu, Seoul

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Jogyesa Temple (조계사(서울))

938.0M 2024-10-25

55 Ujeongguk-ro, Jongno-gu, Seoul

As the main temple as well as the district head temple of the Jogye order in Seoul, Jogyesa Temple is the center of Korean Buddhism. The temple was built in the late 14th century during the Goryeo period but was completely destroyed in a fire. It was rebuilt under the name of Gakwangsa Temple in 1910 with the effort of many respectful monks, namely Han Yong-un and Lee Hee-gwang. The temple was given a role as the head temple of Korea’s Buddhism and renamed to Tegosa Temple in 1936. In 1954, a purification drive took place to eliminate Japanese influence and revive traditional Buddhism, which established the present day Jogyesa Temple as a result.

Jogyesa Temple plays an important role in Korean Buddhism as the head temple of the Jogye order. Jogyesa Temple’s Dharma Hall serves as the main venue for several Buddhist events, holding rituals, lectures, ceremonies, and other events all year long. The annual lantern festival in celebration of Buddha's birthday also takes place at this temple.

Insa-dong (인사동) - Area information - Korea travel information